PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Wilmington, North Carolina
Wilmington, NC PPC that traces each call to its keyword.
Google Ads for Wilmington service businesses trace every call to its keyword, so the budget follows the jobs your crews can schedule, not the clicks.
- Every call tied to its ad
- One page per job you sell
- Spend moved to the months that book
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the ad budget goes
Which Wilmington clicks are worth buying
Google Ads in Wilmington are judged on calls, not clicks. Lithium Marketing runs the account that way: a click on “hvac repair wilmington nc” averages $38.32 and a click on “electrician wilmington nc” averages $12.22. Management starts at $500 a month, plus ad spend, and every campaign begins with tracking that can tie a call back to the search that paid for it.
“Plumber wilmington nc” draws 1,900 searches a month and “pest control wilmington nc” 880. The question is which of those searches your crews can turn into work this month, not whether people search.
Click costs in Wilmington
What a Wilmington click buys
In Wilmington, a landscaping click costs $5.74, while a garage door click costs $29.91. A landscaper can test a small budget; a garage door company needs a tighter offer and a page that answers the repair question before the call.
The results page we checked for “plumber wilmington nc” carried no paid ads and opened with the Map Pack. Ad slots move with the hour and the searcher, so the account has to prove itself on tracked calls. A Wilmington garage door click at $29.91 buys a different job than a plumbing click, so each gets a landing page that matches the request.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency wilmington nc | under 10 | not reported |
| ppc agency wilmington nc | under 10 | not reported |
| ppc management wilmington nc | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair wilmington nc | 110 | $38.32 |
| garage door repair wilmington nc | 480 | $29.91 |
| roofing company wilmington nc | 1,000 | $21.92 |
| plumber wilmington nc | 1,900 | $16.90 |
| water damage restoration wilmington nc | 30 | $16.19 |
| pest control wilmington nc | 880 | $13.08 |
| electrician wilmington nc | 720 | $12.22 |
| landscaping wilmington nc | 720 | $5.74 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 570 to 1,600 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber wilmington nc”, as Google showed it to a searcher located in Wilmington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Wilmington market
A coastal market with wet months and valuable homes
August and September are Wilmington's wettest months, with more than 8 inches of rain in each. A roofing or restoration budget that never moves will miss those weeks, so leave room to shift spend when the forecast turns.
Wilmington's median home value is $383,800, and a roof or HVAC replacement is a large job against that value. The ad should lead with a clear estimate and a real person on the phone.
- residents (2025 estimate)
- 126,809
- residents (2025 estimate)
- population change, 2020 to 2025
- +9.8%
- population change, 2020 to 2025
- housing units
- 62,836
- housing units
- of occupied homes owner-occupied
- 47.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 38.1%
- of homes built before 1980
- median home value
- $383,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in New Hanover County
Which trades can carry the ad budget
New Hanover County's 124 plumbing, heating and air-conditioning contractors and 30 roofing contractors sell two different kinds of job. A campaign that aims at both spends the same budget on a same-day repair buyer and a replacement buyer; pick the one whose jobs you can quote this month.
A painter is one of 38 painting contractors in the county. Paid search works for that trade when the campaign separates interior rooms from exterior siding and excludes low-intent searches; broad terms waste the budget.
County Business Patterns
Trade and home service businesses in New Hanover County
Establishments by industry, 2023
- New home builders188
- Landscaping services135
- Plumbing, heating and air-conditioning contractors124
- Residential remodelers120
- Electrical contractors106
- Painting contractors38
- Roofing contractors30
- Excavation and site preparation contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the Wilmington account gets set up
The account gets measured before it gets bigger; campaigns follow the jobs you can schedule.
1
Review the account you have
The existing campaigns get a line-by-line read: what converts stays, and the queries that never produce a call go on a cut list.
2
Tie calls and forms to keywords
Conversion tags, GA4 and call tracking give every call and form a paper trail back to its keyword and ad.
3
Split the account by job
Repair, replacement or installation gets its own campaign and landing page, so a lead can be judged against the work it asks for.
4
Check search terms daily, then weekly
The search-term report gets checked every day for the first 30 days, then weekly, with wasted queries removed and the budget pushed to terms that book.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
Sarkinen Plumbing: website, SEO and ads together
The results on the card belong to Sarkinen Plumbing, a Portland-area plumber, and they come from its website, SEO and Google Ads work with Lithium. The quote beside it is Matt Johnson speaking from his time running On-Target Landscape.
Plumbing“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Wilmington
PPC pages for the markets you target
Mount Pleasant is a separate market in South Carolina. The other towns below have their own PPC pages with local click costs, and the North Carolina page collects the rest of the state.
Published price
What Wilmington ad management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before the first Wilmington campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense here?
Start from what a booked job is worth and what a click costs in your trade. In Wilmington, a $5.74 landscaping click leaves more room to test than a $29.91 garage door click, so the budget and the landing page have to match the price of the work. We set the number with you and revise it when the first real lead costs arrive.
How soon do the first calls show up?
The first calls tend to arrive within the first week of a tracked campaign. From there the work is subtraction: remove queries that never turn into a quote and send the savings to the ones that do. Cost per lead then has a chance to settle as the account collects data.
How long is the management agreement?
The first commitment is six months. From there the agreement rolls month to month, and 30 days' notice takes you out. Your fee depends on the ad budget, the channels you run and the landing pages you need; the proposal has the number before launch.
Do you run Meta or Microsoft ads too?
Google comes first. Meta ads on Facebook and Instagram, or Microsoft Ads, can be added when your buyers use them, but only after Google shows a cost per lead your jobs can carry.
How do we judge a lead once it arrives?
A lead is a call or a form with a name, a job and a way to reach the person. Each one arrives tied to the keyword and ad that produced it. When your team marks the ones that became jobs, the monthly report shows cost per booked job by campaign, and that is the number the budget moves on.
Free action plan
Get a Wilmington ad plan before the next click
Name the jobs you will take this season and the weeks you can staff. A co-founder will price the clicks for that work and suggest a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ