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Small business web design

Small business web design that wins the call.

Fast WordPress websites for service businesses, planned around calls and quote requests and wired to SEO, Google Ads and lead tracking from day one.

Get my free action plan See our portfolio
  • Typically $5,000 per site
  • Live in six to nine weeks
  • You own the site and domain
Lovett Services homepage designed and built by Lithium Marketing
Westmore Construction homepage on a phone, built by Lithium Marketing
76%more conversions for Dixie Glass after the rebuildJanuary vs the January before
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The service business website problem

Most service business websites lose the lead before the buyer calls.

Buyers judge a service business website on a phone, usually with a problem already in mind. The page has to say what you do, why you can be trusted and what to do next before another company looks easier to contact.

1

Slow mobile pages lose leads

Google’s research found that 53% of mobile visitors leave a page that takes longer than three seconds to load. For a service business, speed protects calls, forms and the ad spend that paid for each visit.

2

No one-tap path to call

Buyers with an urgent need do not hunt through menus. The phone number, the quote path and one trust cue need to be obvious from the first screen.

3

Built for looks, not for search

A site without schema markup, clean URLs, fast Core Web Vitals and real service pages is easier to outrank. Google needs to understand what you do, where you work and why buyers trust you.

4

No proof near the first button

Owners compare several providers in one sitting. If the page shows no reviews, project proof or credentials near the first call to action, the better-framed competitor gets the call.

What every Lithium website includes

Eight foundations, built in from day one.

Every service business website Lithium ships carries the same eight foundations, planned before design starts so search, ads, tracking and the conversion path work together.

Sub-2.5-second mobile load

Each site targets a Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds and Cumulative Layout Shift under 0.1, checked on real mobile conditions.

Mobile-first conversion path

Call and quote buttons stay within thumb reach, click-to-call is wired correctly and forms ask only for the details that qualify a lead.

A clear first screen

The hero answers four questions fast: what you do, who you help, why a buyer should trust you and what to do next.

SEO-ready architecture

URLs, headings, internal links and schema markup are planned before design, so SEO and Google Ads traffic has pages ready to land on.

Google Business Profile alignment

Your name, address, phone, service categories and service areas match between the website and your Google Business Profile.

Real proof where it converts

Verified reviews, project examples and credentials sit beside the decisions they support. No invented badges or generic logo strips.

Tracking tied to revenue

GA4 events fire on every form, booking and click-to-call, call tracking ties each conversation to its source, and Google Ads conversion tags go in before launch.

Accessible and AI-search ready

Color contrast, semantic HTML, keyboard navigation and direct-answer blocks help people, Google AI Overviews, ChatGPT and Perplexity read the page clearly.

Website rebuild case study

A Gulf Coast glass company rebuilt its site and drove 76% more conversions.

Dixie Glass has served Pascagoula, Lucedale and Gulfport on the Mississippi Gulf Coast since 1946. Lithium replaced its outdated Wix site with a conversion-focused WordPress website, rebuilt the Google Ads campaigns with proper conversion tracking and added SEO on top.

Google Ads conversion rate
15.57%
Google Ads conversion rate
organic traffic
+18.2%
organic traffic
search visibility
+71.2%
search visibility
Read the Dixie Glass case study dixieglass.com (opens in a new tab)

Google Ads conversions

One January vs the January before

+76%66
116
The January beforeAfter the rebuild

Ad spend rose only 2.29% between the two months.

Our web design work

Websites we’ve built for service businesses.

Every one is live and linked. Open any project in the portfolio to see the story behind the build.

See the full portfolio
Featured project

Lovett

Portland, OR · Plumbing, infrastructure and restoration

Two websites for one Portland family of companies: Lovett Services for plumbing, drains and underground infrastructure, and Lovett Restoration for 24/7 water, mold and fire damage cleanup.

pages built for Lovett Services
69
pages built for Lovett Services
pages built for Lovett Restoration
40
pages built for Lovett Restoration
old pages redirected one to one
52
old pages redirected one to one
See the Lovett project
Lovett Services lovettservices.com (opens in a new tab)
Lovett Restoration lovettrestoration.com (opens in a new tab)
Westmore Construction website built by Lithium Marketing Battle Ground, WA Westmore Construction 85pages built, up from 15 See the project Northwest New Homes website built by Lithium Marketing Sandy, OR Northwest New Homes Customplat map tool, built from scratch See the project Porter Sealcoating & Paving website built by Lithium Marketing Gresham, OR Porter Sealcoating & Paving 163old URLs redirected so rankings carried over See the project

Who we build for

Websites for the trades we know best.

Lithium builds for service businesses where every qualified lead has real value. These trades have live Lithium sites and published results behind them.

Home servicesGarage door, junk removal and other home service sites built around urgent, phone-first searches, like Smart Doors and Ballistic Junk Removal.Learn more Contractors and constructionProject categories, proof photos and estimate paths for builders and specialty trades, like Westmore Construction and Porter Sealcoating & Paving.Learn more PlumbingPlumbing sites with tap-to-call on every screen, like Panda Plumbing and Biermann Plumbing & Heating.Learn more RestorationRound-the-clock restoration sites for water, fire and mold work, like Lovett Restoration and RescueHero Restoration.Learn more Landscaping and garden centersGarden center and landscaping sites that pair seasonal services with local search, like Drake’s 7 Dees.Learn more See every websiteBrowse the full portfolio, with the story behind each build and a link to every live site.Learn more

Our process

From kickoff to launch in six to nine weeks.

Lithium runs every build on a weekly review, decide and build cadence, so you always know what is happening and what we need from you.

  1. 1Week 1

    Discovery and strategy

    We map your services, buyers, revenue per lead, competitors and current channels, using Search Console, GA4, call tracking and CRM data when available, and agree on the site’s conversion goal.

  2. 2Week 2

    Site architecture and content plan

    You get a sitemap, URL structure, schema plan and a page-by-page brief, so SEO and conversion thinking are built in before design starts.

  3. 3Weeks 2 to 3

    Design direction

    We present desktop and mobile designs tied to the brief. You react, we refine, and every page follows the approved system.

  4. 4Weeks 3 to 6

    Build, content and integrations

    We build on WordPress and write the copy in parallel, with forms, GA4 events, call tracking, Google Ads conversion tags, schema and any CRM or booking integrations.

  5. 5Weeks 6 to 7

    QA, launch and indexing

    We test on real phones, check Core Web Vitals and schema, map redirects from old URLs, and confirm Search Console and analytics before launch.

  6. 6After launch

    30, 60 and 90-day tracking

    After launch we watch conversion rate, impressions, lead quality and page speed, and report what changed in plain English.

Lithium vs DIY vs a typical web designer

What you get, by web design approach.

Mobile speed

DIY builder (Wix, Squarespace)
Template defaults
Typical web designer
Theme defaults
Lithium Marketing
Core Web Vitals targets, checked on real phones

Conversion path

DIY builder (Wix, Squarespace)
Homepage doubles as the landing page
Typical web designer
Stock template hero
Lithium Marketing
Mobile-first hero with tap-to-call and a sticky call button

Conversion tracking

DIY builder (Wix, Squarespace)
Default analytics only
Typical web designer
GA4 at launch, rarely audited
Lithium Marketing
GA4, call tracking and CRM conversion imports

Schema and technical SEO

DIY builder (Wix, Squarespace)
None
Typical web designer
Plugin defaults, unvalidated
Lithium Marketing
Business, Service and FAQ schema, validated

Proof above the fold

DIY builder (Wix, Squarespace)
Generic stock language
Typical web designer
Logos, no outcomes
Lithium Marketing
Real results and client photos near the first call to action

Site ownership

DIY builder (Wix, Squarespace)
Locked to the platform
Typical web designer
Sometimes you own it
Lithium Marketing
You own the site, domain, CMS and assets

AI search readiness

DIY builder (Wix, Squarespace)
Nothing built in
Typical web designer
Nothing built in
Lithium Marketing
llms.txt, structured data and answer-first blocks

Site structure

DIY builder (Wix, Squarespace)
Flat, no hierarchy
Typical web designer
Whatever the template gives you
Lithium Marketing
Topical hub-and-spoke pages with breadcrumb schema

Strategy

DIY builder (Wix, Squarespace)
Not included
Typical web designer
Handed to a junior at launch
Lithium Marketing
Strategy calls with a co-founder

Pricing

Most Lithium websites cost $5,000.

That is the typical price for a service business website. Larger sites with more pages, integrations, content or tracking get a fixed proposal, and you see the number after a 30‑minute discovery call.

$5,000

typical project

Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.

Get my free action planSee our portfolio
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Results

Websites that went on to win more business.

Lithium built or rebuilt each of these clients’ websites. Every number is printed on that client’s case study.

Swipe to see all three

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study

this could be you!

Your business could be next.

Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.

Get my free action plan See all case studies

FAQ

Web design, straight answers.

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Do you offer hosting and maintenance after launch?

Yes. Our optional $99/month hosting and maintenance includes secure private website hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes. It is not required, but most clients choose it to keep their new website updated and running smoothly.

How much does a small business website cost?

A typical Lithium service business website costs $5,000, and most of the sites we build come in at that price. Larger sites with more service pages, integrations, content or conversion tracking get a clear scope and a fixed proposal after a 30-minute discovery call. Many clients pair the launch with SEO or Google Ads so qualified traffic reaches the new site right away.

How long until my new website is live?

Six to nine weeks from kickoff to launch is typical for a focused service business site. Discovery happens in week one, design direction in weeks two and three, the build in weeks three to six, and launch QA in weeks six to seven. Larger sites, multi-location structures or complex integrations can take longer.

Will a new website help me rank on Google?

A new site does not rank by itself; ongoing SEO does. Every Lithium build ships with the foundations rankings depend on: schema markup, Core Web Vitals targets, clean URLs, crawlable service pages, internal links, proof and Google Business Profile alignment.

Is the website ready for AI search?

Yes. Every Lithium website ships with answer-first copy, schema markup that matches the visible page, consistent business details, an llms.txt file and robots.txt rules for AI crawlers, so Google AI Overviews, ChatGPT and Perplexity can read it clearly. Ongoing AI search optimization is part of Lithium’s SEO programs.

Do I own the website when it is finished?

Yes. You own the domain, hosting account, WordPress install, design files, content, and any custom code. If you ever leave Lithium, you take the site with you. We build the website as a business asset, not as a rented template you cannot control.

Can I update the website myself after launch?

Yes. Lithium builds on WordPress, so your team can edit pages visually without writing code. You get a private Loom walk-through of your site, and we can stay involved for technical support, SEO, content, paid traffic and conversion improvements.

Why work with Lithium instead of a typical web designer?

Lithium plans the website, SEO, Google Ads, tracking and conversion strategy as one connected program. A senior strategist is involved before design starts, so the site is shaped around the traffic it needs to earn and the calls and forms it needs to produce.

Do you offer in-person meetings?

No. Lithium is headquartered in Portland, with a team in Portland, Bend and Seattle, and we meet every client by video. Projects run on Zoom, email, shared documents and Loom videos, which keeps decisions moving.

Free action plan

Ready for a website that wins the call?

Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success
(503) 766-5964 [email protected]

2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213

Prefer to pick a time? Book a 30-minute call with DJ

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Tell us a little about your business. Response within 24 hours.

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  • Custom plan for your business
  • Response within 24 hours

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