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Google Ads & PPC agency

A Google Ads agency that turns clicks into booked jobs.

Google Ads campaigns, landing pages and call tracking for service businesses, built to raise your conversion rate before you raise your ad spend.

  • From $500 a month, plus ad spend
  • No haggling, no hidden upsells
  • Six-month starting term

Google Ads conversion rate

Sarkinen Plumbing

27.37%conversion rate
  • Sarkinen Plumbing27.37%
  • Average Google Ads campaignabout 5%
2Xleads for Sarkinen Plumbing on the same budgetRead the case study
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where Google Ads budgets leak

Four places service business ad budgets leak.

A Google Ads account rarely needs more budget first. It needs to see which clicks became jobs, send each click to the right page and make sure every call reaches someone.

1

No conversion tracking, so Google bids blind

When calls, forms and booked jobs never reach the ad account, Google’s automated bidding chases whatever it can see, like a button tap or a page view. The dashboard looks busy while the phone stays quiet.

2

One generic page for every ad

A buyer who searched for one specific service lands on a homepage about everything you do. With no matching offer, proof or call button in the first screen, the click you paid for leaves.

3

Broad match spending on the wrong searches

Loose match types, thin negative keyword lists and a radius drawn around the office let the budget drift into jobs you don’t do, towns you don’t serve and people looking for DIY help.

4

Nobody answers the calls you paid for

Every paid call that rings out to voicemail is ad spend with nothing to show for it. After hours, on weekends and while the crew is on a job, the buyer calls the next ad on the page.

What every Google Ads account includes

Eight things in every account, never sold as upsells.

Lithium’s Google Ads management services include the same eight pieces for every client, because paid traffic only pays back when all of them work together.

Conversion tracking, properly wired

GA4 events on every form and click-to-call, call tracking with call quality scoring, server-side conversion imports and offline imports from your CRM.

Landing pages per intent

Each high-intent keyword group gets its own page: one offer, tap-to-call within thumb reach, one form and a load time under 2.5 seconds.

Match types and negatives

Keywords mapped to buyer intent, match types that stop broad-match drift and a monthly negative-keyword review from the search terms report.

Responsive search ads

Ad copy that names the specific service, the full Responsive Search Ad asset count, headlines pinned where intent demands it and sitelinks in your buyers’ words.

Geo and audience targeting

Targeting built around where profitable customers come from, bid adjustments by service area and audiences from in-market segments and your CRM.

Bid management

Manual control on your highest-intent keywords, with Google’s automated bidding switched on where the conversion data supports it.

Remarketing

Audiences segmented by funnel stage, so buyers who clicked but did not call see your business again on display and YouTube.

Looker Studio reporting

A dashboard that updates daily on conversions, cost per lead and ROAS, plus a monthly written report tied to leads and revenue.

Ad channels

Google Ads first. Other channels when the math works.

Most service business budgets start in Google Search, where buyers are already asking for the job. When the cost per lead supports it, the same tracking and reporting extend to Microsoft Ads, Meta and LinkedIn.

  • Google Search campaigns
  • Display and YouTube remarketing
  • Microsoft Ads
  • Meta ads
  • LinkedIn ads for B2B services
  • One tracking setup across every channel

Google Ads results

Six service businesses, six conversion rates.

Every rate below is printed on that client’s case study. For comparison, an average Google Ads campaign converts at about 5%.

Raise the conversion rate before the budget.

Lithium starts with the conversion rate: clean tracking, tight keyword lists and a landing page that matches the search. When more of the same clicks turn into calls, each lead costs less, and added budget can wait until the account earns it.

Sarkinen Plumbing had always been told to keep spending more on Google Ads, and its previous agencies said 500 calls a month was its ceiling. With SEO and conversion-focused Google Ads, Lithium raised its ads conversion rate to 27.37% and doubled its leads on the same budget.

Read the Sarkinen case study

Google Ads conversion rate

Six Lithium clients vs the average campaign

Conversion rates as printed on each client’s case study.

  • Town & Country Glass
    29.9%
  • F&W Fence Co. (core search)
    27.78%
  • Sarkinen Plumbing
    27.37%
  • Drake’s 7 Dees
    26.4%
  • Byers Septic Service
    23.1%
  • Dixie Glass
    15.57%
  • Average Google Ads campaign
    ~5%

Source: each client’s Lithium case study. F&W Fence’s figure is its core search conversion rate.

Dixie Glass, Mississippi Gulf Coast

76% more Google Ads conversions, with ad spend up only 2.29%.

Dixie Glass has served the Mississippi Gulf Coast since 1946. Its Google Ads were spending without producing reliable, tracked conversions. Lithium rebuilt the campaigns around proper conversion tracking, tightened the keywords and match types, added dedicated landing pages and connected call tracking to GA4.

Comparing one January with the January before, Google Ads conversions rose from 66 to 116.

Google Ads conversions
+76%
Google Ads conversions
Google Ads conversion rate
15.57%
Google Ads conversion rate
Read the Dixie Glass case study

Google Ads conversions by day

Dixie Glass, two Januaries

Ad spend rose only 2.29% between the two months.

116+76%

conversions, up from 66

One JanuaryThe January before

051015
Day 1Day 11Day 21

Source: Dixie Glass case study (Google Ads report).

Case studies

Google Ads inside a complete growth program.

Each of these clients ran Google Ads with Lithium alongside SEO and a new website. Every number is printed on that client’s case study.

Swipe to see all three

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study

this could be you!

Your business could be next.

Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.

Landing pages

A landing page for every search worth paying for.

Lithium builds a landing page for each high-intent keyword group, so the page confirms what the ad promised before the visitor scrolls. Every page is then tested for its conversion rate.

When the whole website needs work, beyond the landing pages, Lithium’s web design team builds conversion-focused WordPress sites, typically for $5,000, with the same tracking built in.

See web design

Landing page checklist

What every Google Ads landing page ships with.

  • One offer in the first screen
  • A headline that matches the ad
  • Tap-to-call within thumb reach
  • One short form, one next step
  • Proof near the first button
  • Loads in under 2.5 seconds

Our process

From account audit to optimized campaigns.

Profitable Google Ads is a system that improves every month, not a one-time launch. Each phase has one job: clean the data, launch with intent, learn fast and move budget toward the searches that turn into real sales conversations.

  1. 1Week 1

    Audit and strategy

    We pull your Google Ads, GA4, call tracking and CRM data and audit the account for search-term waste, conversion rate, Quality Score, impression share and revenue per lead. You get priorities ranked by impact.

  2. 2Week 2

    Conversion tracking

    Before any ad copy changes, we wire GA4 events on every form and click-to-call, connect call tracking to Google Ads and set up server-side and CRM conversion imports.

  3. 3Weeks 2 to 3

    Campaign build

    Ad groups by buyer intent, Responsive Search Ads with the full asset count, geo-targeting by profitable service area and a dedicated landing page for each high-intent keyword group.

  4. 4Weeks 3 to 6

    Launch and learning

    Every campaign launches with a baseline negative-keyword list and a 30-day optimization plan.

  5. 5Ongoing

    Ongoing optimization

    Daily monitoring through the first 30 days, weekly after that. Bids, ad copy and budgets move on search terms, conversion data by ad group, landing page conversion rate, device and audience performance.

  6. 6Every month

    Monthly reporting and strategy

    A written report ties spend to leads, cost per lead and revenue, and a strategy call with co-founder DJ Van Zanten sets the next month’s priorities.

AI receptionist

Answer every call your ads paid for.

Lithium’s AI receptionist answers every call 24/7 in your brand voice, qualifies the lead, books the appointment and texts a follow-up, fully managed for $179 a month.

Ask it about services, pricing and availability. Try it right now.

  • 30 natural AI voices
  • Custom knowledge base
  • SMS & MMS handling
  • CRM & calendar hooks
  • Call recording & transcripts
  • Unlimited concurrent calls
AI receptionistLive call · 24/7
AI receptionist“Thanks for calling! I’d love to help schedule that. I have Thursday at 2 PM or Friday morning. Which works better?”
Caller“Thursday at 2 works great!”
AI receptionist“You’re all set! I’ll text you a confirmation. Anything else I can help with?”
Lead qualified Booked SMS sent

$179/mo

Fully managed AI receptionist

vs. $3,500+/mo for a human receptionist. No contracts. Cancel anytime.

Lithium vs a typical PPC agency vs DIY

Who runs your Google Ads changes what you get.

Here is how running Google Ads yourself and hiring a typical PPC company compare with the way Lithium runs every account.

Who runs the account

Running it yourself
You, between jobs
Typical PPC agency
A junior account manager
Lithium Marketing
A senior strategist, with co-founder oversight

Conversion tracking

Running it yourself
Default Google Ads tracking
Typical PPC agency
Set at launch, rarely audited
Lithium Marketing
GA4, call tracking, server-side and CRM imports

Landing pages

Running it yourself
The homepage
Typical PPC agency
Templated, rarely tested
Lithium Marketing
One per intent, tested for conversion rate

Negative keywords

Running it yourself
Set once, then forgotten
Typical PPC agency
Reviewed quarterly
Lithium Marketing
Monthly search terms review

Call tracking

Running it yourself
Google Ads call extension only
Typical PPC agency
Set up, rarely scored
Lithium Marketing
Call tracking through GA4, scored monthly

Bidding

Running it yourself
Set-and-forget automation
Typical PPC agency
Mostly automated
Lithium Marketing
Manual on high-intent keywords, automated once data supports it

First 30 days

Running it yourself
Checked when you remember
Typical PPC agency
Weekly check-ins
Lithium Marketing
Daily monitoring through the learning phase

Reporting

Running it yourself
The Google Ads dashboard
Typical PPC agency
A PDF of impressions and clicks
Lithium Marketing
Looker Studio plus monthly leads, cost per lead and ROAS

Strategy calls

Running it yourself
No strategist
Typical PPC agency
Quarterly review with an account manager
Lithium Marketing
Monthly call with co-founder DJ Van Zanten

Pricing

Published pricing, separate from your ad spend.

The fee scales with your ad spend, the channels you run and how much landing page work the campaigns need, and you see the math on the first call.

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

FAQ

Google Ads, straight answers.

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How much does Google Ads management cost?

Lithium’s Google Ads management starts at $500 a month, separate from your ad spend. Typical service businesses pay $500 to $1,500 a month in management on top of $2,000 to $5,000 a month in ad spend, depending on spend, channels, tracking cleanup and landing page work. You see the math on the first call, with no haggling and no hidden upsells.

Is there a minimum ad budget?

Yes: the minimum is the spend your account needs to learn, and you see that number before anything is signed. It depends on click costs in your market and what a booked job is worth to you. Typical service businesses spend $2,000 to $5,000 a month on ads, and we will tell you what has to be fixed before more budget pays off.

How fast will Google Ads bring in leads?

Initial results typically show within the first week of a campaign. The first 30 days are a learning phase while Google’s bidding calibrates and the search terms report shows what to stop paying for. Cost per lead usually stabilizes by month two and keeps improving through month three as negative keywords tighten and tests find winners.

Can Google Ads work for a new business?

Yes, Google Ads is usually the fastest channel for a new service business, because it does not depend on review history or organic visibility that take time to build. With a real offer, a clean landing page and proper conversion tracking, a new business can see tracked leads within the first week, and we often pair the launch with a measured SEO build.

Do I have to sign a long-term contract?

Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice. We would rather earn the business every month with results and plain reporting, and we walk through the terms for your account on the first call, before anything is signed.

Should I run Google Ads or SEO?

Usually both, because they do different jobs. Google Ads buys visibility on the searches that matter today, while SEO earns organic, Map Pack and AI search visibility that keeps working without paying for each click. Google Ads also shows quickly which services and offers convert, which tells the SEO program where to invest.

How do you track calls and leads from Google Ads?

We track every lead back to the campaign and keyword that produced it. GA4 events fire on every form and click-to-call, call tracking ties each call to its source and scores its quality, and offline conversion imports bring booked jobs back from CRMs like HubSpot, Salesforce and GoHighLevel. Tracking goes in before any ad copy changes, because Google can only optimize toward the leads it can see.

Do you build landing pages for Google Ads?

Yes, every high-intent keyword group gets its own landing page, built to match the ad and load in under 2.5 seconds. If the whole website needs work, Lithium also builds conversion-focused WordPress websites, typically for $5,000.

Which ad platforms do you manage besides Google?

Google Ads comes first, and we also run Microsoft Ads, Meta and LinkedIn campaigns where the cost-per-lead math works. The same tracking and reporting cover every channel, so you can compare cost per lead side by side.

Do you guarantee results?

No, because no one controls the Google Ads auction, and your cost per lead also depends on seasonality, competition, your offer and your sales process. What we guarantee is the work: conversion tracking set up properly, landing pages for each intent, a monthly negative-keyword review, weekly optimization and reporting tied to leads and revenue. If the numbers do not add up, we say so and change the plan.

Free action plan

Ready to turn ad clicks into booked jobs?

Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan