PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Google Ads & PPC agency
Google Ads campaigns, landing pages and call tracking for service businesses, built to raise your conversion rate before you raise your ad spend.
Google Ads conversion rate
Sarkinen Plumbing
Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
Where Google Ads budgets leak
A Google Ads account rarely needs more budget first. It needs to see which clicks became jobs, send each click to the right page and make sure every call reaches someone.
When calls, forms and booked jobs never reach the ad account, Google’s automated bidding chases whatever it can see, like a button tap or a page view. The dashboard looks busy while the phone stays quiet.
A buyer who searched for one specific service lands on a homepage about everything you do. With no matching offer, proof or call button in the first screen, the click you paid for leaves.
Loose match types, thin negative keyword lists and a radius drawn around the office let the budget drift into jobs you don’t do, towns you don’t serve and people looking for DIY help.
Every paid call that rings out to voicemail is ad spend with nothing to show for it. After hours, on weekends and while the crew is on a job, the buyer calls the next ad on the page.
What every Google Ads account includes
Lithium’s Google Ads management services include the same eight pieces for every client, because paid traffic only pays back when all of them work together.
GA4 events on every form and click-to-call, call tracking with call quality scoring, server-side conversion imports and offline imports from your CRM.
Each high-intent keyword group gets its own page: one offer, tap-to-call within thumb reach, one form and a load time under 2.5 seconds.
Keywords mapped to buyer intent, match types that stop broad-match drift and a monthly negative-keyword review from the search terms report.
Ad copy that names the specific service, the full Responsive Search Ad asset count, headlines pinned where intent demands it and sitelinks in your buyers’ words.
Targeting built around where profitable customers come from, bid adjustments by service area and audiences from in-market segments and your CRM.
Manual control on your highest-intent keywords, with Google’s automated bidding switched on where the conversion data supports it.
Audiences segmented by funnel stage, so buyers who clicked but did not call see your business again on display and YouTube.
A dashboard that updates daily on conversions, cost per lead and ROAS, plus a monthly written report tied to leads and revenue.
Ad channels
Most service business budgets start in Google Search, where buyers are already asking for the job. When the cost per lead supports it, the same tracking and reporting extend to Microsoft Ads, Meta and LinkedIn.
Google Ads results
Every rate below is printed on that client’s case study. For comparison, an average Google Ads campaign converts at about 5%.
Lithium starts with the conversion rate: clean tracking, tight keyword lists and a landing page that matches the search. When more of the same clicks turn into calls, each lead costs less, and added budget can wait until the account earns it.
Sarkinen Plumbing had always been told to keep spending more on Google Ads, and its previous agencies said 500 calls a month was its ceiling. With SEO and conversion-focused Google Ads, Lithium raised its ads conversion rate to 27.37% and doubled its leads on the same budget.
Read the Sarkinen case studyGoogle Ads conversion rate
Six Lithium clients vs the average campaign
Conversion rates as printed on each client’s case study.
Source: each client’s Lithium case study. F&W Fence’s figure is its core search conversion rate.
Dixie Glass, Mississippi Gulf Coast
Dixie Glass has served the Mississippi Gulf Coast since 1946. Its Google Ads were spending without producing reliable, tracked conversions. Lithium rebuilt the campaigns around proper conversion tracking, tightened the keywords and match types, added dedicated landing pages and connected call tracking to GA4.
Comparing one January with the January before, Google Ads conversions rose from 66 to 116.
Google Ads conversions by day
Dixie Glass, two Januaries
Ad spend rose only 2.29% between the two months.
116+76%
conversions, up from 66
One JanuaryThe January before
Source: Dixie Glass case study (Google Ads report).
Case studies
Each of these clients ran Google Ads with Lithium alongside SEO and a new website. Every number is printed on that client’s case study.
Swipe to see all three
Plumbing2Xleads
on the same budget
Garden center380%more organic traffic
in one year
Septic9Xorganic traffic
91 to 799 visits a month
this could be you!
Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.
Landing pages
Lithium builds a landing page for each high-intent keyword group, so the page confirms what the ad promised before the visitor scrolls. Every page is then tested for its conversion rate.
When the whole website needs work, beyond the landing pages, Lithium’s web design team builds conversion-focused WordPress sites, typically for $5,000, with the same tracking built in.
See web designLanding page checklist
Our process
Profitable Google Ads is a system that improves every month, not a one-time launch. Each phase has one job: clean the data, launch with intent, learn fast and move budget toward the searches that turn into real sales conversations.
We pull your Google Ads, GA4, call tracking and CRM data and audit the account for search-term waste, conversion rate, Quality Score, impression share and revenue per lead. You get priorities ranked by impact.
Before any ad copy changes, we wire GA4 events on every form and click-to-call, connect call tracking to Google Ads and set up server-side and CRM conversion imports.
Ad groups by buyer intent, Responsive Search Ads with the full asset count, geo-targeting by profitable service area and a dedicated landing page for each high-intent keyword group.
Every campaign launches with a baseline negative-keyword list and a 30-day optimization plan.
Daily monitoring through the first 30 days, weekly after that. Bids, ad copy and budgets move on search terms, conversion data by ad group, landing page conversion rate, device and audience performance.
A written report ties spend to leads, cost per lead and revenue, and a strategy call with co-founder DJ Van Zanten sets the next month’s priorities.
AI receptionist
Lithium’s AI receptionist answers every call 24/7 in your brand voice, qualifies the lead, books the appointment and texts a follow-up, fully managed for $179 a month.
Ask it about services, pricing and availability. Try it right now.
$179/mo
Fully managed AI receptionist
vs. $3,500+/mo for a human receptionist. No contracts. Cancel anytime.
Lithium vs a typical PPC agency vs DIY
Here is how running Google Ads yourself and hiring a typical PPC company compare with the way Lithium runs every account.
Pricing
The fee scales with your ad spend, the channels you run and how much landing page work the campaigns need, and you see the math on the first call.
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target Landscape“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingLithium’s Google Ads management starts at $500 a month, separate from your ad spend. Typical service businesses pay $500 to $1,500 a month in management on top of $2,000 to $5,000 a month in ad spend, depending on spend, channels, tracking cleanup and landing page work. You see the math on the first call, with no haggling and no hidden upsells.
Yes: the minimum is the spend your account needs to learn, and you see that number before anything is signed. It depends on click costs in your market and what a booked job is worth to you. Typical service businesses spend $2,000 to $5,000 a month on ads, and we will tell you what has to be fixed before more budget pays off.
Initial results typically show within the first week of a campaign. The first 30 days are a learning phase while Google’s bidding calibrates and the search terms report shows what to stop paying for. Cost per lead usually stabilizes by month two and keeps improving through month three as negative keywords tighten and tests find winners.
Yes, Google Ads is usually the fastest channel for a new service business, because it does not depend on review history or organic visibility that take time to build. With a real offer, a clean landing page and proper conversion tracking, a new business can see tracked leads within the first week, and we often pair the launch with a measured SEO build.
Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice. We would rather earn the business every month with results and plain reporting, and we walk through the terms for your account on the first call, before anything is signed.
Usually both, because they do different jobs. Google Ads buys visibility on the searches that matter today, while SEO earns organic, Map Pack and AI search visibility that keeps working without paying for each click. Google Ads also shows quickly which services and offers convert, which tells the SEO program where to invest.
We track every lead back to the campaign and keyword that produced it. GA4 events fire on every form and click-to-call, call tracking ties each call to its source and scores its quality, and offline conversion imports bring booked jobs back from CRMs like HubSpot, Salesforce and GoHighLevel. Tracking goes in before any ad copy changes, because Google can only optimize toward the leads it can see.
Yes, every high-intent keyword group gets its own landing page, built to match the ad and load in under 2.5 seconds. If the whole website needs work, Lithium also builds conversion-focused WordPress websites, typically for $5,000.
Google Ads comes first, and we also run Microsoft Ads, Meta and LinkedIn campaigns where the cost-per-lead math works. The same tracking and reporting cover every channel, so you can compare cost per lead side by side.
No, because no one controls the Google Ads auction, and your cost per lead also depends on seasonality, competition, your offer and your sales process. What we guarantee is the work: conversion tracking set up properly, landing pages for each intent, a monthly negative-keyword review, weekly optimization and reporting tied to leads and revenue. If the numbers do not add up, we say so and change the plan.
Free action plan
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ