Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Glass company case study
Glass company marketing that earned 76% more conversions.
Dixie Glass replaced a basic Wix site and in-house ads with a conversion-focused website, rebuilt Google Ads and SEO, while ad spend barely moved.
- Web design
- Google Ads
- SEO
Results at a glance
dixieglass.com (opens in a new tab)- more Google Ads conversions
- 76%
- more Google Ads conversions
- Google Ads conversion rate
- 15.57%
- Google Ads conversion rate
- Google Ads conversion rate increase
- 5,461%
- Google Ads conversion rate increase
- organic traffic
- +18.2%
- organic traffic
The challenge
Three generations of reputation, no digital strategy.
Dixie Glass installs, repairs and replaces glass across the Mississippi Gulf Coast, and the same family has run it for three generations.
Online, everything ran in-house: social media, Google Ads and a basic Wix website, with no SEO strategy and almost no tracking to show what was working. Even with a healthy Google Ads budget, the cost per lead kept climbing while results stayed flat.
On the Gulf Coast since
1946
Residential and commercial glass
Our approach
Three fixes, built to work together.
Lithium built a three-part plan to overhaul Dixie Glass’s digital presence, so every click from an ad or a search would land on a page built to convert.
- 1Web design
A new website
A WordPress website in place of the outdated Wix site, built for conversions from the first screen.
- 2Google Ads
Google Ads, rebuilt from scratch
The underperforming campaigns were scrapped and rebuilt around high-intent keywords and conversion tracking.
- 3SEO
SEO and link building
Technical optimization and content development on the site, plus authoritative link building off it.
The website
A website built to turn ad clicks into customers.
The old Wix site was holding Dixie Glass back. Lithium designed and built a new WordPress website with strategic calls to action, fast loading, a layout that works on any phone and a professional look that matches the reputation behind it.
See it in the portfolioGoogle Ads conversion rate
5,461%
increase with the new website
Google Ads results
Better campaigns, not a bigger budget.
Lithium rebuilt Dixie Glass’s Google Ads from scratch: better keywords, better ad copy and better landing pages, with conversion tracking showing what every click produced.
One January, the account recorded 116 conversions, up 76% from 66 the January before.
- Google Ads conversion rate
- 15.57%
- Google Ads conversion rate
- more ad spend than the January before
- 2.29%
- more ad spend than the January before
Google Ads conversions by day
One January vs the January before
Each line is one month, day by day.
116+76%
conversions, up from 66
One JanuaryThe January before
051015
Day 1Day 16Day 31
SEO results
Organic growth that compounds.
Google Ads delivers results right away; SEO builds organic traffic that keeps adding up. Lithium optimized the new website, built authoritative backlinks and created content, and even in the early stages organic traffic grew 18.2% to 591 visits and ranking keywords grew 3.09% to 167, per Semrush.
Over 50 days of rank tracking, Dixie Glass’s average Google position improved by 9.5 positions to 13.63. Lithium’s competitive analysis showed its overall search visibility reaching 34.63%, a 71.2% increase.
Organic overview
Traffic and keywords from Google search
Organic traffic
591+18.2%
Organic keywords
167+3.09%
Source: Semrush organic overview. The sparklines show the trend shape only.
Average Google position
Up 9.5 positions over 50 days
Average position across tracked keywords. Lower is better.
13.63
on Day 50
12162024
Day 1Day 50
Search visibility
Higher visibility by Day 50
Share of visibility across tracked keywords.
34.63%
on Day 50
20%25%30%35%
Day 1Day 50
AI search presence
Showing up where AI answers the search.
Google now puts an AI-written answer above both the ads and the organic results. Lithium wrote Dixie Glass’s content to feed those answers as well as classic rankings.
Over six months, the audience reached through AI-generated results that featured Dixie Glass climbed to a peak of 150,924.
AI audience reach
Six months in AI search
Audience reached through AI-generated search results, by month.
150,924
Month 1Month 2Month 3Month 4Month 5Month 6
Only the peak value is published on the case study.
AI search: AEO + GEO
The groundwork behind those AI answers.
No single trick puts a business into an AI answer. These are the signals Lithium builds into every SEO program, the same work behind Dixie Glass’s AI search results.
Plain answers to glass questions
A buyer’s question, like whether to repair or replace, gets a one-sentence answer up top for AI to lift, then the detail.
Fact density
Specific residential and commercial glass services give AI systems checkable facts to cite instead of vague claims.
One set of Gulf Coast facts
Name, phone, glass services and Gulf Coast service area read the same on the site, Google Business Profile and directories.
Markup for every glass service
Structured data that names each glass service and the area it covers, matching what the visible page says.
No one can promise an AI mention. Lithium builds the signals answer engines rely on, and AI search optimization is part of every SEO program.
See SEO programsMore results
Another glass company, a plumber and a garden center.
Each number below is printed on that client’s own case study, with the full story behind it.
Swipe to see all three
Commercial glass
PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Free action plan
Want more from the ad budget you already have?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ