SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Garden center marketing case study
A garden center’s organic traffic, nearly 5X in one year.
Lithium paired a new website and strategic SEO with conversion-focused Google Ads for Drake’s 7 Dees, a multi-location garden center and landscaping company.
- SEO
- New website
- Google Ads
Results at a glance
7dees.com (opens in a new tab)- more organic traffic in one year
- 380%
- more organic traffic in one year
- Google Ads leads in 60 days
- 744
- Google Ads leads in 60 days
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- more ranking keywords
- 190%
- more ranking keywords
The challenge
Big local reputation, small search footprint.
Locally, Drake’s 7 Dees is an institution for gardens and landscaping. Online, its reach did not match that reputation.
Organic search reached only a fraction of the people searching every day for what it sells.
Before Lithium
623
organic visits a month, roughly
Our approach
Search, website and ads, run as one plan.
Three things decide whether a search turns into a customer: where you rank, the website people land on and the ads that catch high-intent searches. Lithium worked on all three for Drake’s 7 Dees.
- 1SEO
Strategic SEO
An on-site and off-site SEO program aimed at the full range of landscaping, garden and seasonal searches across the service area.
- 2Web design
A conversion-focused website
A new website that shows their services and locations, loads fast and gives visitors clear paths to get in touch or plan a visit.
- 3Google Ads
Google Ads built for conversions
Tightly geo-targeted search campaigns around high-intent landscaping searches, with conversion tracking and manual bid control to keep lead quality high.
- 4Reporting
Monthly tracking
Rankings, organic traffic and leads were tracked month by month across the website, SEO and Google Ads.
Organic traffic
One year of SEO, counted in visits.
In the first year with Lithium, organic traffic to the Drake’s 7 Dees website climbed to 2,990 visits a month, an increase of 380%.
Organic visits carry no cost per click.
Organic traffic
Organic visits a month
Roughly, at the start and after one year with Lithium.
+380%623
2,990
At the startOne year in
Keyword rankings
Showing up for nearly three times as many searches.
Drake’s 7 Dees went from ranking for 990 keywords to 2,870, a 190% increase. Keywords in Google’s top three grew from 35 to 68, putting the business at the top for far more of the searches that bring customers in.
Ranking keywords
Keywords the site ranked for
+190%990
2,870
At the startOne year in
Top-3 rankings
Keywords in Google’s top three
35
68
At the startOne year in
In his words
What the owner says about the work.
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesGoogle Ads results
Campaigns that outgrew their budget.
The average Google Ads campaign converts at about 5%. Drake’s 7 Dees converted at 26.4%, more than five times that, and its brand campaign alone converted at 35.5%.
In one 60-day reporting period, the account produced 744 leads. Its campaigns performed well enough to be capped by budget, a clear sign of more demand ready to capture.
Google Ads conversion rate
More than 5X the average campaign
26.4%conversion rate
- Drake’s 7 Dees26.4%
- Average Google Ads campaignabout 5%
More results
More owners, more published numbers.
A septic company, a fence company and a restoration company. Every number below is printed on that client’s case study.
Swipe to see all three
Septic
FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
this could be you!
Your business could be next.
Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.
Free action plan
Want numbers like these for your business?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
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