SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Fence company marketing case study
How we grew a fence company’s top-3 rankings from 3 to 28.
For F&W Fence Co., Lithium built a new website and aimed SEO and Google Ads at the high-intent fence searches that turn into quote requests.
- SEO
- Google Ads
- New website
Results at a glance
fwfence.com (opens in a new tab)- more ranking keywords
- 4X
- more ranking keywords
- more top-3 rankings
- 9X
- more top-3 rankings
- organic traffic
- +138%
- organic traffic
- core search conversion rate
- 27.78%
- core search conversion rate
The challenge
Quality work, a thin search footprint.
When F&W Fence Co. came to Lithium, it was doing quality work, but competitors were out-ranking it for the searches that generate quote requests.
Homeowners and contractors looking for fence installation and repair were finding other companies first.
Where F&W started
3
keywords in Google’s top three
Our approach
One program for the website, search and ads.
A complete search and conversion strategy for F&W: a new website, SEO and Google Ads.
- 1Web design
A website built to convert
A brand-new site with clear service and material pages, fast mobile performance and an easy way to request a quote.
- 2SEO
Strategic SEO
On-site and off-site optimization for high-intent fencing searches across F&W’s service area, backed by a growing link profile.
- 3Google Ads
Conversion-focused Google Ads
Search campaigns for fence installation and repair, with conversion tracking.
- 4Reporting
Tracking every month
Rankings, traffic and leads, tracked continuously and reported monthly.
SEO results
A keyword footprint four times wider.
Every keyword a website ranks for is one more search where a buyer can find the company.
With Lithium, F&W’s ranking keywords grew roughly 4X, from 190 to 745. That cast a far wider net across the fence searches homeowners and contractors use.
Ranking keywords
Keywords F&W ranks for
4X190
745
BeforeWith Lithium
Anywhere in Google’s search results
Top-3 rankings
Nine times the top-three spots.
Ranking somewhere is the start. The top three are the first organic results a searcher sees.
F&W’s top-three rankings grew from 3 to 28, a 9X increase. In all, 54 of its keywords reached Google’s top 10, the first page of results.
Top-3 rankings
Keywords in Google’s top three
9X3
28
BeforeWith Lithium
Keywords ranking in positions one to three
Organic traffic
More visits, built on real authority.
As the keyword footprint widened and the rankings climbed, organic traffic grew with them, bringing more people to the website Lithium built, straight from Google search.
Underneath the growth was one of the stronger backlink profiles in F&W’s market, built through off-site SEO. That authority was the foundation that kept the rankings climbing month over month.
- referring domains
- 880
- referring domains
- Authority Score
- 26
- Authority Score
Organic traffic growth
+138%
to over 630 visits a month
Google Ads results
Ads built for conversions, not clicks.
An average Google Ads campaign converts at about 5%. F&W’s core search campaign, the one built for lead generation, converted at 27.78%, more than five times that.
With the core campaign performing at that level, the optimization work turned to bringing F&W’s commercial campaign up to the same standard.
- conversions in one 60-day reporting period
- 60
- conversions in one 60-day reporting period
- blended account conversion rate, all campaigns
- 14.67%
- blended account conversion rate, all campaigns
Google Ads conversion rate
Core search vs the average
27.78%core search conversion rate
- F&W core search campaign27.78%
- Average Google Ads campaignabout 5%
More results
Three more businesses, three more results.
A septic company, a commercial glass company and a garden center. Every number on these cards is printed on that client’s case study.
Swipe to see all three
Septic
Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
this could be you!
Your business could be next.
Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.
Free action plan
Ready for results like F&W’s?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ