FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Septic company case study
Septic company marketing that grew organic traffic 9X.
When a homeowner needs septic help, they call whoever shows up first, and Lithium helped Byers Septic Service become that company far more often.
- SEO
- New website
- Google Ads
Results at a glance
byersseptic.com (opens in a new tab)- organic traffic
- 9X
- organic traffic
- ranking keywords
- 11X
- ranking keywords
- top-3 rankings
- 17
- top-3 rankings
- Google Ads conversion rate
- 23.1%
- Google Ads conversion rate
The challenge
Trusted in town, hard to find on Google.
Offline, Byers was a trusted name with loyal customers. Online, search engines barely showed it: when it came to Lithium, its website ranked for only a few dozen keywords.
Searches like “septic pumping near me” were showing other companies first, not Byers. The goal was to make Byers easy to find at the exact moment someone needs septic help.
Where Byers started
91
organic visits a month
Our approach
Get found, win the call, then measure it.
Lithium built one search and conversion plan for Byers: how homeowners find the company, what they see when they land, and how every result gets tracked.
- 1SEO
Strategic local SEO
On-site and off-site SEO built around ready-to-book septic searches in Byers’ area, covering pumping, inspections, repairs and installs.
- 2Web design
A new website
Built to turn visits into calls, with easy-to-follow service pages, quick loading on phones and a call button that’s hard to miss when the job is urgent.
- 3Google Ads
Geo-targeted ads
Septic search campaigns with conversion tracking and manual bidding, so lead quality stayed high.
- 4Reporting
Monthly tracking
Rankings, traffic and leads, tracked every month to guide the next move.
Organic traffic
Nine times the visitors, without paying for the click.
Since Byers started working with Lithium, its organic traffic grew from about 91 visits a month to 799, a 9X increase. Far more local homeowners found Byers in the regular, unpaid search results.
Organic search traffic
Search visits a month
9X91
799
At the startWith Lithium
Organic visits a month to byersseptic.com
Rankings
Eleven times as many keywords on Google.
Byers ranked for about 36 keywords at the start. With Lithium, that footprint grew to 395 keywords. For a local service business, first-page visibility on high-intent searches is what turns into booked jobs.
Behind it was a steady content and link-building program that grew the number of websites linking to Byers and gave the site the authority to hold those rankings.
- top-3 rankings
- 17
- top-3 rankings
- top-10 rankings
- 43
- top-10 rankings
- referring domains
- 222
- referring domains
Ranking keywords
Keywords on Google
11X36
395
At the startWith Lithium
Keywords Byers ranked for on Google
Google Ads results
Ads that convert, with room left to grow.
The average Google Ads campaign converts at about 5%. Byers converted at 23.1%, nearly five times the average.
In one 60-day reporting period the account held that rate, and the brand campaign, which shows when people search for Byers by name, did even better. The campaigns ran efficiently enough to hit their daily budget caps, a clear runway to scale.
- conversions in one 60-day period
- 34
- conversions in one 60-day period
- brand campaign conversion rate
- 34.6%
- brand campaign conversion rate
Google Ads conversion rate
Nearly 5X the average
23.1%conversion rate
- Byers Septic Service23.1%
- Average Google Ads campaignabout 5%
More results
Fence, garden center and plumbing results.
Every number is printed on that client’s case study, with the full story behind it.
Swipe to see all three
Fence
Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
this could be you!
Your business could be next.
Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.
Free action plan
Want homeowners to find you first?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ