Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Portland, Oregon
A Portland marketing agency for service businesses that want more booked jobs.
Portland service businesses get one plan covering website, SEO, Google Ads and phone answering, with published prices and a co-founder on the first call.
- Site, search, ads and phones in one plan
- Calls tracked back to their source
- One report for every service
Google searches each month
What Portland searches for, by service
4,280
searches a month
- SEO2,320
- Web design1,000
- Digital marketing860
- PPC management100
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What a Portland marketing agency should handle for you
Lithium Marketing runs websites, SEO, Google Ads and AI phone answering for Portland service businesses so more of the customers who find them online turn into booked jobs. We plan that work for the whole Portland metro area, home to over 2.54 million residents, and not only for the city limits.
Almost half of Oregon’s population lives in the Portland metro, and the market crosses a state line: Vancouver is in Washington. If you work on both sides of the Columbia, all four services should cover the same list of cities. Your website gives each of those cities its own page, SEO works the Map Pack and organic results in each one, Google Ads targets the ones with the jobs you want and the AI receptionist answers every call the other three produce.
The four services
Four ways Lithium brings Portland businesses more calls
Start with the service that fixes your biggest gap, then add others when your call numbers justify them. Each card opens that service’s Portland page.
SEO in PortlandCity and service pages, a complete Google Business Profile and links that help customers find you in the Map Pack and the results below it.Learn more Web design in PortlandA fast WordPress site you own, built so a customer on a phone can see your work and call in one tap.Learn more PPC in PortlandGoogle Ads for the jobs you want most, with call tracking from the first click and budget moved toward the campaigns that book work.Learn more AI receptionist in PortlandAn AI receptionist that answers every call 24/7, books jobs and transfers calls to your team under the rules you set, plus custom AI automation.Learn more
Search in Portland
Where Portland’s trade searches point your budget
Searches naming Portland run high for the trades: about 3,600 a month for “plumber portland” and 1,900 for “roofing company portland”. At that volume each trade you sell needs its own page and a Google Business Profile category that matches it, so Google can connect the search to your business.
What a click costs depends on the trade. An average click on “plumber portland” runs $31.21, while “landscaping portland” costs $13.09. That spread decides how we split your budget: a plumber leans harder on SEO and the Map Pack, and a landscaper can test Google Ads on a small budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency portland | 480 | $5.13 |
| digital marketing agency portland | 210 | $7.98 |
| digital marketing portland | 170 | $4.72 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair portland | 1,600 | $47.79 |
| plumber portland | 3,600 | $31.21 |
| roofing company portland | 1,900 | $30.81 |
| pest control portland | 2,400 | $24.27 |
| hvac repair portland | 170 | $24.06 |
| water damage restoration portland | 590 | $22.93 |
| electrician portland | 1,600 | $21.16 |
| landscaping portland | 1,300 | $13.09 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 282 to 2,200 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber portland”, as Google showed it to a searcher located in Portland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Portland market
Owners, renters and three counties in one city
About 52% of Portland’s occupied homes are owner-occupied, so renters live in nearly half of them. Your website should speak to landlords and property managers as well as homeowners, with a page on how you handle rental properties.
Portland also crosses county lines. Almost all of the city sits in Multnomah County, but small parts of it are in Clackamas and Washington counties. Set your Google Business Profile service area and your ad targets by city, never by county, so customers near the edges of Portland are covered.
- residents (2025 estimate)
- 635,109
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 307,719
- housing units
- of occupied homes owner-occupied
- 52%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $581,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Portland
Remodelers, builders and landscapers lead Multnomah County
Multnomah County has 436 residential remodelers, 329 new home builders and 238 landscaping companies. In fields that crowded, a remodeler or landscaper has to look different from the next search result, so we lead with your own finished projects, your reviews and a page for each kind of job you want more of.
Smaller trades have more room to stand out. The county has 24 pest control companies, and “pest control portland” draws about 2,400 searches a month, so a pest control firm with a page for each treatment it sells can compete for a real piece of that demand.
County Business Patterns
Trade and home service businesses in Multnomah County
Establishments by industry, 2023
- Residential remodelers436
- New home builders329
- Landscaping services238
- Plumbing, heating and air-conditioning contractors171
- Painting contractors146
- Electrical contractors106
- Roofing contractors81
- Excavation and site preparation contractors51
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Portland plan comes together
We measure before we spend, because every later decision depends on knowing which calls came from where.
1
Count the calls you get now
We add call and form tracking to your website, Google Business Profile and any running ads, so the first month shows where your Portland jobs come from today.
2
Fix the site that takes the call
If the website is slow or hard to use on a phone, it gets fixed or rebuilt first, since every other service sends customers to it.
3
Add search and ads by trade
SEO builds pages and listings for the services that matter most to you, while Google Ads covers the jobs you need booked sooner.
4
Answer every call
Once calls are coming in, the AI receptionist picks up each one, and custom automation handles follow-up texts and review requests.
Proof
What Lithium did for a Portland glass company
Town & Country Glass is a Portland commercial glass company. Its numbers on the card come from three pieces of Lithium work running together: a new website, SEO and Google Ads. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, gives his own view of working with Lithium.
Commercial glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Portland
Marketing for the rest of the Portland metro
If your crews also work in Vancouver, Lake Oswego, Beaverton, Bethany, Happy Valley or Tigard, start with the pages below. Each one has that city’s own search figures, and the Oregon page links every other city we cover.
Pricing
What each service costs a Portland business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions Portland owners ask before hiring an agency
Still curious?
Call (503) 766-5964 or email [email protected].
Which service should a Portland business start with?
Start with whatever loses you the most jobs today. If calls go to voicemail, that is the AI receptionist. If the website is slow or hard to use on a phone, it is the site. If the site works but customers can’t find it, it is SEO or Google Ads. A co-founder looks at your tracking, site and listings on the first call and tells you which comes first.
Do I have to buy all four services?
No. You can hire Lithium for one service, such as Google Ads or a new website, and add others later if the results support it. Every service reports into the same call tracking, so anything you add later is measured in the same calls and leads as the work you already have.
How does Lithium work with Portland clients day to day?
By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video, including the ones a few miles away. A co-founder runs your strategy calls, and Allison McKenney, our account manager, is your day-to-day contact.
What changes the total cost when I run more than one service?
Each service is priced on its own, so the total is the sum of the ones you choose. SEO pricing follows how much work your market needs and what a lead is worth to you, the Google Ads fee grows with your ad spend and the channels we run, and a website costs more only when it needs more pages than a typical service business site.
Do you work with manufacturers, or only trades?
Both. Lithium works mainly with home service businesses such as plumbers, roofers and landscapers, and also has current clients in manufacturing, insurance and real estate. What they share is a customer who searches Google before picking up the phone.
Free action plan
Get your free Portland marketing plan
Send us your website and the services and cities you want more jobs from. A co-founder will go over what is working, where calls are slipping away and what to fix first, all on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ