For home builders and brokers
Home builder and real estate marketing built around live inventory.
Websites, SEO, Google Ads and AI lead follow-up for home builders and real estate brokers, from the team behind the Northwest New Homes website.
- Plat maps and live listings
- After-hours buyer follow-up
- First call with a co-founder
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Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Why buyers move on
Buyers move on when the website lags the sales office.
Buyers research a home online long before they call. Your website has to show what is for sale today, and someone has to answer when a buyer finally reaches out.
Buyers shop before the homes exist
A builder sells homesites and floor plans in communities that may still be graded dirt. Buyers need to see each lot, what it costs and what can go on it before there is a house to walk through.
Lot status goes stale
A homesite still marked available after it sold costs a wasted call and some trust. When every price change waits on a web developer, those mistakes pile up between updates.
Portals fill the broad searches
Large listing portals take the first page for many home searches. A broker’s own site needs pages the portals don’t have before a buyer has a reason to visit it.
Inquiries wait for business hours
Buyers ask about a homesite or a listing at night and on weekends. A reply that waits until Monday competes with every other builder and agent they contacted over the weekend.
Home builder website
Northwest New Homes shows every homesite on a clickable plat map.
- Sandy, OR
- New-construction home communities
- Custom WordPress block theme
Its communities sit across Oregon and Southwest Washington. Lithium built a plat map from scratch for each community page, with every homesite drawn from real county parcel boundaries, so a click on any lot opens its size, beds and baths.
- Live MLS listings on every community page
- Communities, builders and floor plans in one connected system
Real estate broker website
A Portland broker’s site that leads with live listings.
- Portland metro
- Real estate broker, John L. Scott
- WordPress + Elementor
Lithium designed and built the site in black, gold and cream.
- Live MLS listings on the homepage and every community page
- 16 community pages, each with its own hero image
- A callback offer for visitors about to leave
Lithium’s real estate clients also include Cochran Property Group.
Home builder SEO
How does SEO work for a home builder?
Home builder SEO gets your communities found in Google search and the Map Pack for the searches buyers make while they shop: a community’s name, new homes in a town, a four-bedroom plan nearby.
A page for every community
Each community gets its own page with its homesites, plans and location, so it can rank for its own name and for its town.
Town pages where you build
Buyers often search for new homes by town before they know any builder’s name. A page for each town you build in answers that search with your communities there.
Floor-plan pages
Each plan gets a page with its beds, baths and square footage and the communities that offer it, the details buyers compare before a visit.
Google Business Profile
Your sales office on Google Maps with the right categories, true hours, photos of finished homes and a review link your team can send buyers after each closing.
Ready for AI search
Answer-first copy and schema give Google’s AI Overviews and ChatGPT clear facts about each community. No one can promise an AI mention.
Inquiries traced to communities
Call tracking and GA4 show which community pages and searches bring in inquiries, so the next page follows real demand.
Real estate SEO
How does real estate SEO work for a broker?
Real estate SEO gets a broker’s own website found for the community and neighborhood searches buyers make, with a page for each place you sell that pairs live listings with what you know about living there.
Those specific searches are where an independent broker can compete. Someone who searches a community by name has usually settled on the area, and a page that answers their questions about it gives them a reason to call you.
What Lithium builds for brokers
- A page for each community and neighborhood you sell in
- Live listings on the pages buyers land on
- A Google Business Profile for you or your brokerage
- Answers to the questions buyers ask about each area
- RealEstateAgent schema that mirrors each page
Lead follow-up
Answer every buyer, even after the sales office closes.
Inquiries from a community page or a listing come in at all hours. Lithium’s AI tools answer them right away and bring a person in when a buyer is ready.
Every call answered
The AI receptionist picks up 24/7 in your brand voice, answers common questions and books the appointment, so an evening caller reaches more than voicemail.
A person when it counts
When a caller needs your sales team, the AI receptionist transfers the call to a real person.
CRM and calendar, connected
AI tools hook into the CRM, calendar and phone system you already use, so an inquiry does not get retyped between them.
Follow-up that keeps going
Text and email follow-up checks back with buyers who asked about a homesite or a listing and then went quiet.
AI automation project: a real estate agency
52%
conversion from an AI lead qualification bot
Home builder and real estate marketing services
One agency for the website, the search and the follow-up.
Some builders start with the website alone. Others hand the whole job to one real estate marketing agency, so a buyer’s inquiry never falls between two vendors.
pick one
Start with one community or one listing.
Send us the page for the community or listing you most need to sell, and we’ll show you what to change on it first.
Pricing
What home builder and real estate marketing costs.
Your proposal moves with the number of communities or listings you market, how hard your market competes and what you spend on ads.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Builder and broker marketing, answered.
Still curious?
Call (503) 766-5964 or email [email protected].
Can my team update lot status and prices without a developer?
Yes. The Northwest New Homes team updates its lots right from WordPress, and Lithium builds your site the same way, so marking a homesite sold or changing a price is an edit your own team makes.
Can the site show live MLS listings?
Yes. Listings reach a WordPress site through IDX, the feed an MLS lets its member brokers show on their own websites, so they refresh on their own and nobody retypes a listing. The feed runs under a broker’s MLS membership.
How long does SEO take for a new community?
Local and long-tail rankings typically take 60 to 90 days, so a community page should go live well before the first homes are ready. Technical fixes such as speed, schema and indexing usually move within the first 30 days.
Do Google Ads work for home builders and brokers?
Yes, for buyers who are already searching. Google limits audience targeting on housing ads, including by age and ZIP code, so the campaigns Lithium builds start from what buyers search for. A new campaign usually starts showing results in its first week.
What makes a home builder website a bigger build?
Custom tools. A plat map drawn from county parcel data, a live listing feed or a long list of community and floor-plan pages each add work beyond a typical website build, and Lithium prices that work after scoping it with you.
Who owns the plat map Lithium builds?
You do. A plat map is custom code written for your communities, and it belongs to you the same way the rest of the site does, so it stays on your website whoever manages your marketing later.
Free action plan
Ready to market your next community or listing?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ