Runs every strategy call DJ Van Zanten
Co-Founder, Digital Marketing Consultant & Business Coach
Runs every strategy call. Over 20 years of experience and has consulted with over 1,000 businesses.
Our story
Started in 2010 because good businesses kept getting bad marketing advice.
still the reason we do this
Kurt Schell founded the business in 2010 as OnTarget Leads, out of a simple frustration: too many good service businesses were getting bad marketing advice, wrapped in hype, vanity metrics and jargon designed to obscure rather than clarify. He built the business on simple plans, honest reporting and results measured in calls and booked jobs.
In 2014 the company became Lithium Marketing. Kurt brings more than 20 years of digital marketing experience across SEO, pay-per-click and conversion rate optimization, from his own projects to multi-channel campaigns for companies generating over $100 million in revenue. As co-founder he oversees operations and makes sure every part of a client’s program is built to produce calls, leads and revenue.
In 2018 DJ Van Zanten joined as co-founder and brought a client-first consulting approach that changed how Lithium works with owners. DJ runs every strategy call. He works one on one with owners to understand their goals, find the revenue opportunities and map a simple plan, turning marketing concepts into clear steps that bring in more calls, quotes and booked jobs. Allison McKenney, our account manager, keeps that plan moving day to day.
Today Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle and clients across the United States, from Portland plumbers to a glass company that has served the Mississippi Gulf Coast since 1946. The websites we build are live and linked in our portfolio, and the results are printed in our case studies.
