Skip to content

Restoration case study

How we grew a restoration company’s traffic 26X with SEO alone.

Robinson Restoration was hard to find on Google until Lithium rebuilt its website, its service pages and its authority from the ground up.

  • SEO
  • New website
  • Link building
Robinson Restoration website homepage built by Lithium Marketing
26Xmore organic traffic for Robinson Restoration
organic traffic
26X
organic traffic
top-3 Google rankings
120
top-3 Google rankings
more ranking keywords
30X
more ranking keywords
first-page keywords
258
first-page keywords

The challenge

Invisible when homeowners needed it most.

Restoration is a right-now business. When a pipe bursts or a fire hits, a homeowner searches and calls the first credible company Google shows.

Robinson Restoration did good work, but it rarely appeared in those searches. It needed a complete search presence, not a few small fixes.

Where Robinson started

79

organic visits a month

Homeowners searching for emergency help were finding its competitors instead.

Our approach

One complete SEO program, in four parts.

Lithium built every piece Robinson needed to compete for emergency searches: the site, the pages, the authority behind them and the tracking to prove each one was working.

  1. 1SEO

    Technical and on-page SEO

    A new site structure, faster pages and service pages aimed at the high-intent emergency searches homeowners type.

  2. 2Web design

    A website built for urgency

    A new website with fast mobile load times, a prominent call button and clear paths to request emergency service.

  3. 3Links

    Authority and link building

    A sustained off-site program that steadily grew Robinson’s backlink profile and the authority behind every page.

  4. 4Reporting

    Tracking and optimization

    Continuous monthly tracking of rankings, traffic and organic growth, with the work adjusted to what the numbers showed.

Organic traffic

From afterthought to market leader in organic search.

With Lithium, Robinson’s organic traffic grew from roughly 79 visits a month to over 2,200, a 26X increase.

The number of keywords Robinson ranked for grew right along with it.

ranking keywords at the start
25
ranking keywords at the start
ranking keywords with Lithium
786
ranking keywords with Lithium

Robinson Restoration

Organic visits a month

Visits from search results, not paid ads.

26X79
2,200+
At the startWith Lithium

Google rankings

Page one for the searches that drive emergency calls.

When Robinson started with Lithium, only one of its keywords ranked in Google’s top three. That number grew to 120, and 258 keywords reached Google’s first page.

Built on real authority

The growth was built to last. Robinson’s backlink profile grew into one of the strongest in its market, so the rankings held and kept compounding over time.

referring domains
721
referring domains
Authority Score
28
Authority Score

Robinson Restoration

Keywords in Google’s top three

Keywords ranking in positions 1 to 3.

1
120
At the startWith Lithium

More results

See what happened in plumbing, glass and septic.

Each card links to the full story, and every number on it comes from that client’s own case study.

Swipe to see all three

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study

this could be you!

Your business could be next.

Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.

Free action plan

Want a plan like Robinson’s for your company?

Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan