RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Plumbing case study
How we doubled a plumber’s leads on the same budget.
Sarkinen Plumbing’s previous agencies said it was maxed out at 500 calls a month, and SEO plus conversion-focused Google Ads nearly doubled its leads.
- SEO
- Google Ads
- New website
Results at a glance
sarkinenplumbing.com (opens in a new tab)- leads
- 2X
- leads
- search visibility
- 3.75X
- search visibility
- top-3 rankings
- 50+
- top-3 rankings
- Google Ads conversion rate
- 27.37%
- Google Ads conversion rate
The challenge
A great plumber stuck with bad marketing.
Sarkinen Plumbing’s previous marketing agencies said the company was maxed out and could not get more than 500 calls a month. So how was it possible to nearly double the lead volume?
Lithium saw the opportunity. With the right SEO strategy and conversion-focused Google Ads campaigns, Sarkinen could grow far beyond what it had been told was its ceiling, while spending the same budget as it had with the previous agency.
The ceiling they were given
500
calls a month, according to the previous agencies
Our approach
A road map first, then three moves.
Before the program started, Lithium worked with Sarkinen Plumbing on a road map and a detailed plan for building the new website, creating new content and structuring it for maximum impact.
- 1SEO
SEO strategy
Built a new website structured for maximum organic visibility, targeting 200+ plumbing keywords across Portland and surrounding areas.
- 2Google Ads
Conversion optimization
Optimized the Google Ads campaigns for conversion rate, reaching 5X the industry average and turning clicks into real calls.
- 3Tracking
Data-driven results
Tracked every call and lead to prove the return, and kept optimizing performance month over month.
SEO results
Where did the leads come from?
Start with organic movement on Google in the first month. In that first month of the SEO strategy, Sarkinen’s search visibility in plumbing-related searches went from just over 4% to 15%, nearly 4X in one month.
During that same month, most of Sarkinen’s local competitors lost visibility.
- search visibility after one month, from just over 4%
- 15%
- search visibility after one month, from just over 4%
- search visibility in the first month
- 3.75X
- search visibility in the first month
Search visibility vs local competitors
The first month of SEO
Share of visibility in tracked plumbing searches, with the change for the month in points.
+11.21
points for Sarkinen
- sarkinenplumbing.com+11.21 pts15.35%
- mrrooter.com−0.57 pts7.96%
- pacificplumbinganddrain.com−0.34 pts6.82%
- 3mountainsplumbing.com+4.40 pts5.62%
- einsteinpros.com−0.33 pts5.53%
- hencoplumbing.com−0.13 pts4.68%
- dandfplumbing.com−1.23 pts4.68%
Organic rankings
Dominating Google search.
Out of the 220 keywords Lithium tracked for Sarkinen, more than 50 reached the top three positions on Google. That is one in four of its target keywords at the very top of the search results.
- top-3 keyword rankings
- 50+
- top-3 keyword rankings
- keywords tracked
- 220
- keywords tracked
- target keywords in the top three
- 1 in 4
- target keywords in the top three
Average Google position
Better every week of the first month
Average position across tracked keywords. Lower is better.
10305070
Start of SEODay 29
AI search results
Google’s AI recommended Sarkinen first, 44 times.
Google’s AI Overviews sit at the top of the search results. In 44 different searches, Google’s AI recommended Sarkinen Plumbing before showing any ads or traditional results. While other plumbers fought over ad clicks, Sarkinen was getting recommended by AI for free, because its content strategy is built for AI-powered search as well as traditional search.
Content for both kinds of search
Service pages written for classic Google rankings and for the AI answers that now sit above them.
Answer-first pages
Key questions open with a direct one-sentence answer that AI systems can lift cleanly, followed by the detail.
Consistent business facts
Name, services, phone and service area match across the website, Google Business Profile and directories.
Schema markup
Structured data that describes the business and its services the same way the visible page does.
No one can promise an AI mention. Lithium builds the signals answer engines rely on, and AI search optimization is part of every SEO program.
See AI SEO (AEO & GEO)Google Ads results
More calls without more ad spend.
Sarkinen had always been told it needed to keep spending more on Google Ads to get more calls. Lithium took a different approach.
You don’t always need a bigger budget. Often the best return comes from raising the conversion rate. An average Google Ads campaign converts at about 5%. With conversion rate optimization, Lithium brought Sarkinen’s to over 25%.
Google Ads conversion rate
5X the average campaign
27.37%conversion rate
- Sarkinen Plumbing27.37%
- Average Google Ads campaignabout 5%
More results
More service businesses, more real numbers.
Every result below is printed on that client’s case study.
Swipe to see all three
Restoration
Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
this could be you!
Your business could be next.
Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.
Free action plan
Ready to get results like these?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ