FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC for Fayetteville, NC
A PPC agency for Fayetteville focused on cost per booked job.
Fayetteville service companies get Google Ads with every call tracked to its keyword, so the budget follows the jobs you want, not the guesswork.
- Every call tied to its keyword
- Pages built to match each ad
- Spend follows your work calendar
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Choose the work before the spend
Where Fayetteville ad money goes first
Water damage restoration clicks in Fayetteville average $102.74 each, and garage door repair clicks run $48.51. At prices like those, an untracked ad account is an expensive way to guess. Lithium Marketing runs PPC for Fayetteville service businesses with tracking installed first, so every call and form is tied to the keyword that bought it.
From there the budget follows fit. A job you want badly can justify a costly click; a tire-kicker at the same price cannot. We separate the services you sell, give each its own landing page, and cut the searches that never produce real work.
Different searches, different budgets
What Fayetteville clicks cost by trade
Landscaping clicks in Fayetteville average $4.65, while HVAC repair runs $48.37. Those are different offers chasing different customers, so they get separate campaigns with separate budgets. Picking the first test by click price alone is how a budget goes sideways.
No search ads appeared on the “plumber fayetteville nc” page the day we looked, which says nothing about tomorrow's auction. Ad positions turn over through the day, and the reason to run Google Ads is control: you decide which searches to buy and which to skip.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency fayetteville nc | under 10 | not reported |
| ppc agency fayetteville nc | under 10 | not reported |
| ppc management fayetteville nc | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration fayetteville nc | 20 | $102.74 |
| garage door repair fayetteville nc | 260 | $48.51 |
| hvac repair fayetteville nc | 90 | $48.37 |
| plumber fayetteville nc | 1,900 | $34.62 |
| pest control fayetteville nc | 880 | $29.14 |
| electrician fayetteville nc | 480 | $23.84 |
| roofing company fayetteville nc | 480 | $23.20 |
| landscaping fayetteville nc | 480 | $4.65 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 429 to 1,000 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber fayetteville nc”, as Google showed it to a searcher located in Fayetteville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Keep the offer specific
Fayetteville's population curve is not a budget line
Fayetteville's population changed 0.3% from 2020 to 2025. Steady towns do not hand out free growth, so an advertising budget should start from service capacity and what a qualified lead is worth, then grow only when the tracked numbers say it can.
Summers here are hot. If the heat brings a run of cooling calls, a July offer is worth testing. Staff availability and last month's campaign numbers still set the schedule; the season changes only the offer on the table.
- residents (2025 estimate)
- 209,120
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.3%
- population change, 2020 to 2025
- housing units
- 91,985
- housing units
- of occupied homes owner-occupied
- 47.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.1%
- of homes built before 1980
- median home value
- $188,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Business counts are context
Reading Cumberland County's trade mix before you bid
Landscaping services number 56 in Cumberland County. An ad for project work like theirs should promise an estimate visit or a design conversation, not the same-day service a plumber sells. Residential remodelers, 50 in the same county, need the same kind of ad: project scope, photos and a reason to book a consultation.
13 pest control companies work the same county. Pest control covers recurring protection and one-time treatments, so the offer should lead with the treatment a customer is searching for and let the landing page handle the details.
County Business Patterns
Trade and home service businesses in Cumberland County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors91
- New home builders71
- Electrical contractors67
- Landscaping services56
- Residential remodelers50
- Roofing contractors14
- Pest control companies13
- Painting contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A controlled account
The order of work in a Fayetteville ad account
Tracking is wired in before any spend, and every change after that follows the account's own results.
1
Pick the first job category
We agree which work the crews can take and what a qualified lead looks like, and that decides the first landing page and its search terms.
2
Separate the intents
Cheap clicks and pricey clicks get different campaigns, budgets and exclusions, because a spring cleanup shopper and a no-heat emergency are not the same person.
3
Wire the phones and forms
GA4, call tracking and conversion tags attach every call and form to the keyword behind it before we read a single result.
4
Tune, then report
Bids and search terms get adjusted daily through the first 30 days, then weekly, and the report shows calls, leads and cost per lead by campaign.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A combined client campaign
What F&W Fence Co. ran with Lithium
The fence company's card came from three services working as one system: a website that explains the work, SEO that brings the searches, and Google Ads that buy the searches worth paying for. F&W Fence Co. hired Lithium for all three, and the results followed. Nathan Boos, who runs Hillsview Building, offers his own take on the team in the quote alongside.
Fence“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingChoose markets deliberately
PPC pages for the cities around Fayetteville
Every city below runs its own PPC page with local click prices, so a campaign covering several markets can budget city by city. The North Carolina page collects them in one directory.
Published price
Fayetteville ad management and the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Fayetteville PPC questions, answered plainly
Still curious?
Call (503) 766-5964 or email [email protected].
Should we advertise our most expensive service first?
Let job value and capacity decide, not the click price. The most expensive click in the table can still be the best buy in the account, while the same money on a service you cannot staff is waste. We pick the first campaign around the work you want more of.
How does the management fee scale?
Management runs from $500 a month, plus ad spend, and the fee scales with the ad budget, the channels we run and any landing page work. The media budget stays separate and yours: you decide what it is, and the report shows what it bought.
How do we keep search terms we don't want out?
Negative keywords and match types do most of the work, reviewed from the search terms report. You also tell us which requests your staff turns down, and those patterns get excluded as they show up.
What does the first month of ads look like?
Initial results typically show up in the first week, once tracking is live and the landing page matches the ad. The first weeks are for cutting what misses, so cost per lead has room to improve as the account learns your market.
Do we have to sign a long advertising contract?
Plan on six months for the first stretch, then month to month with 30 days' notice if you ever want out. Fees are set before launch and stay visible in the reporting; no haggling, no hidden upsells.
Free action plan
Map out your first Fayetteville campaign
Tell us the trades you want to grow and what one booked job pays. A co-founder will map the opening campaign and its tracking with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ