Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC and Google Ads for Greensboro
PPC for Greensboro businesses that need ads to earn booked work.
Know what your Greensboro Google Ads budget brings back through campaign reports on calls, leads and average cost per lead.
- Search terms checked for wasted spend
- Landing pages matched to the ad
- Campaign lead-cost reporting
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the cost of attention
Greensboro PPC needs a spending plan before a bigger budget
Lithium Marketing manages paid search for Greensboro service businesses with the budget tied to leads and the work they become. “Water damage restoration greensboro” averages $107.33 per click. At that price, a vague ad or a page with a buried phone number is an expensive way to learn. We define the offer and test tracking before spending more.
A customer looking for a repair needs different information from someone comparing a larger project. Campaigns and landing pages should reflect that difference. We check which searches bought visits, which produced contacts and what your staff says about the jobs, then adjust the account accordingly.
Prices vary by service
Compare lead costs after the click
The average click price for “hvac repair greensboro” is $47.36. An HVAC campaign needs a page that spells out the repair offer and makes calling easy. Budget decisions then follow the campaign’s cost per lead and your booking results, including the requests your technicians cannot take.
For “roofing company greensboro”, the recorded average is $16.60 a click. A roof inspection offer and a replacement offer should not be judged only by the cheapest traffic. We review how well each attracts the work you want and what those booked jobs leave after labor and materials.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency greensboro | 10 | not reported |
| ppc management greensboro | 10 | not reported |
| google ads agency greensboro | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration greensboro | 140 | $107.33 |
| garage door repair greensboro | 260 | $52.62 |
| hvac repair greensboro | 170 | $47.36 |
| plumber greensboro | 2,400 | $31.77 |
| pest control greensboro | 1,000 | $24.89 |
| roofing company greensboro | 880 | $16.60 |
| electrician greensboro | 590 | $12.52 |
| landscaping greensboro | 390 | $8.27 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 214 to 519 Google reviews each
- Directories in the top 10
- Angi, Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber greensboro”, as Google showed it to a searcher located in Greensboro. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Timing and capacity
Let customer demand and crew availability guide the calendar
Greensboro summers are hot and humid. If your HVAC calls rise during hot weather, plan the ad budget and appointment capacity together. A weather pattern is a reason to check your own booking history, then prepare the offer and staffing for the periods that have mattered to your business.
Keep the ad promise within the service you can deliver. If a roofer’s schedule fills or a landscaper stops taking a particular project, the offer and spending need to change with it. We agree on how you will report those changes so campaigns do not keep inviting work you cannot book.
- residents (2025 estimate)
- 308,667
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.2%
- population change, 2020 to 2025
- housing units
- 135,665
- housing units
- of occupied homes owner-occupied
- 50.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 42.6%
- of homes built before 1980
- median home value
- $244,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Give the ad a specific job
Specific offers help buyers choose among county businesses
Guilford County’s landscaping category contains 202 establishments. A landscape business should advertise the service it wants to sell, such as ongoing care or an installation, and show matching work on the landing page. We can exclude searches for jobs or supplies when they consume budget intended for customers.
The combined plumbing, heating and air-conditioning category has 191 establishments in Guilford County. For a business in that group, separating services keeps a repair campaign from paying to promote work the company does not offer. The account should reflect your capabilities, not the breadth of a trade label.
County Business Patterns
Trade and home service businesses in Guilford County
Establishments by industry, 2023
- Landscaping services202
- Plumbing, heating and air-conditioning contractors191
- Residential remodelers190
- New home builders183
- Electrical contractors144
- Painting contractors72
- Excavation and site preparation contractors45
- Roofing contractors38
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and ongoing attention
Make the campaign accountable before scaling it
We agree on the spending limit and the meaning of a lead before changing the account.
1
Inspect search terms and conversion data
We review existing ads, the searches that triggered them and how contacts are counted. We fix tracking gaps and flag irrelevant searches before proposing budget changes.
2
Match the promise to the page
Each offer gets ad copy and a landing page that explain the same service. You verify coverage and availability before customers see it.
3
Verify calls and forms are recorded
We test conversion tracking and check that reports distinguish customer contacts from simple page visits. You provide feedback on which leads became estimates or jobs.
4
Keep adjusting against the results
Optimization is daily during the first 30 days, then weekly. Bids, search terms and spending are reviewed alongside the services your crews can deliver.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid search within a full program
Town & Country Glass: ads supported by website and SEO work
The Town & Country Glass case follows a commercial glass company serving Portland. Lithium handled Google Ads, web design and SEO for the business; the card includes both advertising and organic search measures. The recommendation from Dozer Dave’s Dave Turin speaks to his experience with DJ Van Zanten.
Commercial glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveCompare campaign markets
Select paid-search coverage city by city
Use the PPC pages for High Point and Winston-Salem to explore those markets, with Durham, Cary, Concord and Raleigh also linked. North Carolina’s city index helps you compare other areas before adding them to a campaign.
Published price
Separate the ad budget from the management fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before funding Greensboro paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What do we pay Lithium, and what do we pay for ads?
Management starts from $500 a month, plus ad spend. The fee changes with ad spend, the channels managed and landing page work. We set out those costs separately so you can evaluate the full budget before launch; Google’s advertising charges are not the management payment.
How do you decide if our proposed ad budget is enough?
We compare the services you want to advertise with click costs, the landing page and what a completed job is worth. The starting budget needs room to learn without exceeding what you can sustain. If the likely lead costs do not suit the offer, we recommend changing the scope before spending.
When can a new Google Ads campaign bring contacts?
Initial results typically arrive within the first week, although the number and quality of contacts vary. Early results help us check search terms and the page’s response. A few calls are a starting point for improvement, not a reason to assume the campaign is ready for a larger budget.
Can you judge performance if we do not use a CRM?
Your staff’s booking feedback can still help us evaluate campaigns. The report shows calls, leads and average cost per lead, and you tell us which contacts became work. If a CRM connection would improve that process, we review the system and tracking setup before promising an integration.
What terms apply if we want you to manage PPC?
A usual service agreement covers an initial six months, followed by monthly renewal with 30 days’ notice. Confirm those terms alongside the management scope and separate ad budget before signing. If you also want Facebook or Instagram advertising, we can include Meta as a defined additional channel.
Free action plan
Check your Greensboro ad budget with a free PPC plan
Share your current spending, the services advertised and the jobs you want more of. On a short video call, a co-founder will discuss the account, landing pages and a starting budget you can evaluate.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ