Cary PPC built around the number that matters: cost per call.

Start from what a booked job is worth, then compare that with the click price for your trade in the table above. A high click only pays when the job behind it is big enough, so the opening budget is agreed on the strategy call and adjusted once tracking shows real cost per call.

Tracking goes live before the first click, so the calls that come in during the first week are already counted. From there, pause the searches that never call, put more budget behind the ones that book, and judge cost per lead on what the account has learned.

Plan on a six-month first term. After it, the agreement renews one month at a time, and 30 days’ notice closes it. What you pay in management tracks the ad budget, the channels in use and any landing pages we build.

You can. A trade with a cheap click buys far more testing than an expensive one, and a smaller budget on one service is how most accounts start. The test decides whether to scale, and the report shows cost per lead from the first week.

Calls, leads and cost per lead for each campaign, with every call tied to the keyword and ad that produced it. When you tell us which leads turned into booked work, the same report can carry that through to the job.