GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Paid advertising for Durham services
Durham PPC campaigns built around the jobs you want to book next.
Put your Durham advertising budget behind the services you want to grow, with campaign reporting that shows calls, leads and average cost per lead.
- Campaigns for specific services
- Call and form conversion tracking
- Search terms checked and refined
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what a click must earn
Durham PPC needs a budget the booked work can support
Lithium Marketing manages paid campaigns for Durham service businesses, matching Google Ads to the work owners want to sell. At an average of $44.25 per click for “hvac repair durham”, the landing page and phone response deserve as much attention as the ad. We check those pieces and conversion tracking before recommending a spending plan.
A different service calls for a different budget: the average click on “landscaping durham” costs $9.15. A lower click price is a starting point for a test, not a reason to spend indiscriminately. We consider your average job value, the requests your team can handle and the share of leads that becomes work.
From search to service request
Keep the ad, the page and the job in agreement
The click-price estimate for “roofing company durham” is $19.26. A campaign selling roof replacement should explain replacement work in the ad and on the landing page. Search terms that bring requests outside your services can then be excluded, while calls and forms show how the offer is performing.
For “plumber durham”, the recorded average is $32.48 a click. Drain cleaning and installation work may warrant different campaigns when you sell both. We compare campaign average cost per lead with your booking feedback, so a busy phone does not become the only measure of success.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management durham | 10 | not reported |
| google ads agency durham | under 10 | not reported |
| ppc agency durham | 0 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair durham | 320 | $50.40 |
| water damage restoration durham | 40 | $45.32 |
| hvac repair durham | 210 | $44.25 |
| plumber durham | 1,600 | $32.48 |
| pest control durham | 720 | $28.63 |
| electrician durham | 720 | $19.85 |
| roofing company durham | 720 | $19.26 |
| landscaping durham | 210 | $9.15 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 167 to 4,600 Google reviews each
- Directories in the top 10
- Angi, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber durham”, as Google showed it to a searcher located in Durham. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Spend when you can deliver
Let your service calendar shape the campaign
Durham has hot, humid summers and cool winters. If your HVAC service calls change with the season, bring that history into the budget discussion. We can adjust ad schedules and service emphasis to your demand and staffing, without assuming every local business follows the same pattern.
Summer thunderstorms are common in Durham. If weather changes the timing of your roofing or outdoor-work requests, campaigns should account for the work you can schedule and deliver. Your call records and crew availability help decide when to expand, pause or narrow an offer.
- residents (2025 estimate)
- 305,561
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.6%
- population change, 2020 to 2025
- housing units
- 136,837
- housing units
- of occupied homes owner-occupied
- 52.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 29.7%
- of homes built before 1980
- median home value
- $392,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Define the offer before the bid
Describe a service worth clicking on
Durham County has 17 roofing contractors. To win a comparison, an ad needs to say what the customer can hire your business to do and where you provide it. We use the service you sell to choose search terms and landing-page content, then judge the response through tracked leads.
Landscaping services account for 96 Durham County establishments. If your company offers routine care and larger installations, give each offer a budget and message suited to the work. Do not let a cheap click take spending away from a service that produces better bookings.
County Business Patterns
Trade and home service businesses in Durham County
Establishments by industry, 2023
- Residential remodelers104
- Landscaping services96
- New home builders79
- Plumbing, heating and air-conditioning contractors77
- Electrical contractors75
- Painting contractors53
- Glass and glazing contractors23
- Excavation and site preparation contractors18
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Campaign setup and management
Make the spending decision visible
You approve the starting budget and offer. We manage the account with tracked response and your booking feedback in view.
1
Review the account and the offer
We inspect existing campaigns or research the services for a new account. Together we choose the jobs, coverage and budget for the initial campaigns.
2
Verify conversion measurement
We test call and form tracking, connect GA4 and check which actions count as leads. Reporting should distinguish customer requests from ordinary page visits.
3
Match ads to service pages
We write the ads and prepare landing pages for the selected work. Search terms, location settings and exclusions keep the campaign focused on customers you can serve.
4
Manage through the learning period
Campaigns receive daily review through the first 30 days, followed by weekly review. We adjust search terms, bids and spending using lead performance and your feedback on bookings.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising within a full engagement
Dixie Glass combines a website, SEO and Google Ads
Dixie Glass serves the Mississippi Gulf Coast. Its case covers a website build, Google Ads and SEO delivered by Lithium. Beside that glass-business result is a recommendation from Matt Johnson, from his time running On-Target Landscape.
Glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeWhere the ads run
Add another city only when it fits the campaign
The PPC pages for Cary and Raleigh cover nearby markets; Greensboro, High Point, Fayetteville and Winston-Salem offer additional North Carolina markets to review. Use the statewide directory to compare other cities before extending your advertising coverage.
Published price
Separate the Durham ad budget from the management fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Budget and measurement questions for paid campaigns
Still curious?
Call (503) 766-5964 or email [email protected].
What changes the PPC fee after the starting price?
The management fee depends on ad spend, the channels we run and landing page work. You budget separately for that fee and for the ads themselves. We agree both amounts with you before launch, so you can judge the total investment against what booked jobs are worth.
How soon can a paid campaign produce leads?
Initial results typically arrive during the first week of a running campaign, though the timing and volume vary. Early calls help us inspect the search terms, landing page and offer. We keep refining the account as more response data and booking feedback become available.
How can I tell if the ad spend is paying for itself?
Compare campaign spend and average cost per lead with how many of those leads become jobs and what that work is worth. Our reports provide calls, leads and cost per lead; your team supplies booking feedback. That combination supports budget decisions without treating every contact as a sale.
Are Google Ads the only paid channel you can run?
We also manage Microsoft Ads and Meta advertising on Facebook and Instagram. The right choice depends on the service, audience and budget. Search campaigns can respond to a customer looking for work now; other channels can support a different buying stage when the offer and measurement fit.
Does PPC require a long service agreement?
The usual commitment is six months initially, followed by monthly service with 30 days’ notice. That agreement covers the management work, while ad spend remains a separate budget. Review the proposal’s fee, scope and terms before campaigns start, including any landing page work involved.
Free action plan
Work out a Durham ad budget with a co-founder
Bring the campaign you want to improve, your crew’s availability and the value of the jobs it should produce. Your free PPC plan takes shape during a short video call with a co-founder.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ