GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
SEO in Wilmington, North Carolina
Wilmington SEO that starts with your profile and the pages behind it.
For “plumber wilmington nc”, the Map Pack came first when we checked, so Wilmington SEO work starts with your Google Business Profile and reports in calls.
- A profile Google can read
- Pages for each service you sell
- Monthly numbers in calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Search that ends in a call
Why Wilmington search results start with the Map Pack
The Wilmington repair search we checked started with the Map Pack, so that is where Lithium Marketing starts its SEO work. We complete the Google Business Profile first, then build the service and area pages that give Google a reason to show the business when the searcher moves across the city.
For “plumber wilmington nc”, the Map Pack sat above every other result when we checked, and its three listings carried 1,600, 570 and 1,300 Google reviews. HomeAdvisor, Facebook and Yelp also appeared in the top 10 below it. A thin profile and one services page cannot compete with that, so each service you sell gets a page that answers the search and a profile that matches it.
Search in Wilmington
The pages Wilmington searches are asking for
Wilmington owners type “seo wilmington nc” about 210 times a month, and “seo company wilmington nc” another 70. An owner comparing agencies wants price, timeline and ownership early, so those answers belong near the top of the page; the keyword table shows the rest of the market.
Plumbing alone accounts for 1,900 Wilmington searches a month, roofing another 1,000 and electrical 720. Those buyers need different pages, so a single services page answers none of them well.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo wilmington nc | 210 | $15.69 |
| seo company wilmington nc | 70 | not reported |
| seo agency wilmington nc | 30 | not reported |
| seo services wilmington nc | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 570 to 1,600 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber wilmington nc”, as Google showed it to a searcher located in Wilmington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Wilmington market
Housing age and the repair searches it creates
Wilmington's median home was built in 1989, and 38.1% of the city's housing was built before 1980. That housing sets the page list: a company that explains what it fixes on an older home has something to rank for beyond its own name.
The city's homes sit between the Cape Fear River and the Atlantic Ocean, so a service area that stops at downtown leaves the beach and the mainland neighborhoods out of the page. Area pages for the places you serve give each search a page that names it.
- residents (2025 estimate)
- 126,809
- residents (2025 estimate)
- population change, 2020 to 2025
- +9.8%
- population change, 2020 to 2025
- housing units
- 62,836
- housing units
- of occupied homes owner-occupied
- 47.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 38.1%
- of homes built before 1980
- median home value
- $383,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in New Hanover County
What the county's trade mix means for your pages
New Hanover County's 124 plumbing, heating and air-conditioning contractors and 106 electrical contractors each sell several services. A company that lists them all on one page gives Google and the customer nothing to choose between; separate pages for the work you want let each search land on an answer.
Painting has 38 establishments in the county and roofing 30. A painter with a page for each kind of surface and a gallery of finished rooms can compete for searches that a broad listing cannot answer; a roofer can do the same for repairs, replacements and inspections.
County Business Patterns
Trade and home service businesses in New Hanover County
Establishments by industry, 2023
- New home builders188
- Landscaping services135
- Plumbing, heating and air-conditioning contractors124
- Residential remodelers120
- Electrical contractors106
- Painting contractors38
- Roofing contractors30
- Excavation and site preparation contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The order we build search in
Profile first, then the pages that answer a Wilmington search, then the links and listings that back them up.
1
Start with the profile
Categories, services, service area, hours and photos go into the Google Business Profile before a single new page is written.
2
Remove what blocks the crawl
Slow templates, broken links and crawl errors get fixed next, because Google has to reach the page before it can rank it.
3
Write for the service and the place
Each service gets a page, and an area page follows only where you have work to show.
4
Back the pages with links and listings
Directory listings match the site, and links point at the service pages that already produce calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Client work
A Gulf Coast glass company's website, search and ads
Dixie Glass has served the Mississippi Gulf Coast since 1946. Lithium built the company a website and handled its SEO and Google Ads; the card reflects all three. Marc Rickabaugh of Rickabaugh Construction speaks about his own website and SEO project in the quote beside it.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Wilmington
SEO pages for the next cities out
If you already take work outside Wilmington, the SEO pages for Fayetteville, Raleigh, Cary, Durham and Mount Pleasant, South Carolina show what search looks like in each market. The North Carolina page collects the rest of the state's city pages.
Published price
What a Wilmington SEO retainer runs
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Wilmington SEO questions before you commit
Still curious?
Call (503) 766-5964 or email [email protected].
What moves the monthly SEO price up or down?
Two things move it: how many services you want to rank for and how far behind your profile and pages are today. A single-location shop with a complete profile lands low in the range; a company starting from one page and a thin listing needs more writing and profile repair each month.
When should we expect the first change?
Some changes show quickly: crawl and speed fixes often move inside 30 days. The local and long-tail work usually takes 60 to 90 days. Because the report counts calls from the start, you can see the phone change before the rankings catch up.
Can we stop the retainer after the first six months?
A six-month first term, then month to month. The term is there because local rankings build slowly, and once it is up, 30 days' notice is all it takes to leave.
Do you guarantee a ranking?
A place in the Map Pack is Google's decision, not a deliverable we can sell. The deliverables are the profile, the service pages, the listings, the review requests and the links that support them. Each month you see what those changed, measured in calls.
Is AI search part of the monthly work?
It is part of the monthly work, not a product you buy on its own. Clean answers, schema and one set of business facts help AI tools understand the company. No one can promise an AI mention; the monthly report measures calls and leads.
Free action plan
Find the Wilmington searches worth your time
Two service lines and the site link are enough to start. A co-founder will look at the profile behind those searches and mark the first page to rewrite, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ