Roanoke PPC that turns ad spend into calls.

Work backward from the jobs. If a booked job covers the clicks it takes to win it, the budget is in the right range, and a $4.57 landscaping click stretches further than a $14.48 garage door click. The landing page decides how many of those clicks pick up the phone, so we set the number together and revise it when real costs arrive.

The first calls usually arrive in the first week, once the campaigns are live and tracking is in place. From there the work is subtraction: drop search terms that never turn into a call and move the money to the ones that do, so the account gets sharper as it runs.

Six months is the starting term. Once that ends, the agreement rolls month to month on 30 days’ notice. Before the first campaign, the management fee goes in writing; it follows ad spend, the channels in use and landing-page work.

Google is the first channel for most trades, but not the only one Lithium runs. Microsoft Ads and Meta ads on Facebook and Instagram get added when your customers already spend time there, or when Google clicks in your trade cost more than a booked job can carry. The tracking decides, not a package.

Each lead keeps its source: the search term and the ad stay attached, and the report groups calls, leads and cost per lead under the campaign that earned them. Tell us which leads became work, and the next budget change follows those groups.