Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Roanoke websites for the trades
A Roanoke website that turns a phone search into a phone call.
Roanoke service businesses get a WordPress site they own, with real job photos, a one-tap call button and a quote form built for a phone.
- Real job photos up front
- One-tap call on every page
- The domain stays in your name
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the site has to do
What a Roanoke website has to prove
Roanoke’s median home was built in 1958, so a local contractor’s pages should speak to repair, replacement and renovation on a house with history. Lithium Marketing designs and builds WordPress websites for Roanoke service businesses, and the site leads with that kind of work: the finished job, the problem it solved and the phone number a visitor can tap.
Only 4.2% of Roanoke’s homes arrived in 2010 or later. A gallery full of new construction says little to a customer with an older kitchen, so the photos that belong first are the ones that look like the caller’s house.
Where the visitors come from
Where a Roanoke visitor lands, and what they see
Searches for “web design roanoke” total about 50 a month, which will not fill a calendar by itself. The site’s job is to convert the visitors that SEO and Google Ads send, so the phone number sits in the first screen and the quote form works one-handed.
If a customer finds the business on Facebook, Nextdoor or Thumbtack, the website is often the next stop before a call. A slow site or a buried phone number can hand the call back to the directory. Every Lithium build puts the name, phone and services in the same words on the site and the listings, so the customer sees one business, not two.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design roanoke | 50 | $4.43 |
| website design roanoke | 50 | $4.43 |
| web designer roanoke | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 340 to 3,800 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber roanoke”, as Google showed it to a searcher located in Roanoke. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who owns the house
Who owns the home, and who approves the work
52.4% of Roanoke’s occupied homes are owner-occupied, and the median home value is $190,500. At that value, project photos and a clear scope do more than a stock image of a toolbox. The homes that are rented often bring a property manager or a landlord to the conversation, and a page that says who signs the estimate saves a phone call.
Roanoke is divided into 49 separate neighborhoods, and the city’s plan aims to give each one a village center. A site with a page for Raleigh Court and a page for Grandin Village, an active commercial hub anchored by the Grandin Theatre, reads like a local company. A single service-area sentence reads like a template.
- residents (2025 estimate)
- 99,111
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.9%
- population change, 2020 to 2025
- housing units
- 49,106
- housing units
- of occupied homes owner-occupied
- 52.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 77.6%
- of homes built before 1980
- median home value
- $190,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Project work and repair work
Project trades and repair trades need different sites
Roanoke city lists 32 residential remodelers and 13 new home builders, and both sell work a customer plans for, not a same-day repair. Their sites need a gallery for each kind of job, a form that asks what the project involves and how soon it starts, and enough finished photographs to prove the standard.
Plumbing works the other way. The number, the towns covered and the hours belong at the top, because the visitor with a leak needs the phone before a gallery. Roanoke city has 12 painting contractors as well, and a painter’s site has to do two jobs: make the estimate easy to request and show rooms that were finished well.
County Business Patterns
Trade and home service businesses in Roanoke city
Establishments by industry, 2023
- Residential remodelers32
- Landscaping services32
- Plumbing, heating and air-conditioning contractors30
- Electrical contractors15
- New home builders13
- Painting contractors12
- Roofing contractors8
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build, step by step
The four stages of a Roanoke build
Your photos start it, you approve each stage, and a phone test comes before launch.
1
Start with the finished work
Send the jobs you want more of: photos, the services they show and the towns you cover. One call fills in the rest, and the copy is written from that.
2
Draw the phone screen before the desktop
The phone comes first. The call button, quote form and job photos get placed where a thumb reaches them, and the desktop layout follows.
3
Build on WordPress, then test it
WordPress carries the build. Before launch, every form, phone link and tracking tag is tested, with GA4 and call tracking connected.
4
Point the old addresses at the new pages
The old addresses redirect to their new pages. After launch, a private Loom recording shows your team how to make edits.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
Proof from a glass company
A glass company's website, SEO and Google Ads
Lithium rebuilt the website for Town & Country Glass and runs its SEO and Google Ads; the card’s figures belong to that whole body of work. Daniel Busby, president of Willard Power Vac, gives the quote; the company cleans air ducts, dryer vents and chimneys.
Commercial glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacNearby cities and their pages
Websites for the cities around Roanoke
A customer in Salem or Vinton is looking outside Roanoke, and those places need their own pages. The web design links below cover the larger cities, and the Virginia page lists the other cities we cover.
Published price
The price of a Roanoke website build
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Questions before a Roanoke website rebuild
Still curious?
Call (503) 766-5964 or email [email protected].
What pushes a Roanoke website past the typical price?
Page count is the main driver. A remodeler with a deep project archive, or a company that wants a page for each neighborhood and nearby city, is buying more writing and more layout. A larger build gets its own proposal after a discovery call, so the number is known before work starts.
Who holds the domain and the hosting account?
You own both. The domain, the hosting account, the WordPress install and the content all sit in your name, so if you ever leave Lithium, everything goes with you. There is no version of the build where the agency keeps the keys.
What happens to the old pages when the new site launches?
Each old address is mapped to a new page before launch, which keeps the traffic and links those pages earned. Search Console gets checked around launch, and no ranking is promised; the redirects keep what Google already knows connected to the new site.
Can we edit the site after it goes live?
The site is built on WordPress, so text, photos and new finished jobs can be changed by your own team. A private Loom walkthrough shows how, and the optional $99 a month plan exists for businesses that would rather hand hosting, daily backups, software and security updates, and basic website changes to Lithium.
What do we send to start a rebuild?
Start with a handful of finished-job photos, the services you sell and the towns you cover, then book a kickoff call. The copy is written for you, and every design and page gets your approval before launch.
Free action plan
Ask for a free Roanoke website review
Have finished-job photos and the current site ready. A co-founder prices the rebuild and maps the pages on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ