FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
The website your calls land on
Ann Arbor web design that shows the work before it asks for the call.
Ann Arbor service businesses get a WordPress site they own, built around older homes, with a call button on every screen, typically $5,000.
- Pages for older-home repairs
- Photos from finished jobs
- Your domain in your own name
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Why the page matters
How a website turns an Ann Arbor search into a call
The median home in Ann Arbor was built in 1971, so much of what you sell is work on a house with a history: a roof somebody patched, a panel that has been added to, a bathroom from another decade. A website that shows those jobs, with the before photo and a line on what you replaced, answers the question a homeowner is asking. Lithium Marketing designs and builds WordPress sites for Ann Arbor service businesses, and the copy is written from your jobs.
The site decides what happens after the click. Only 9.3% of Ann Arbor's housing was built in 2010 or later, so the homes a contractor here works on are mostly older, and the site has to prove you have handled one. Photos, reviews and a call button on every screen do more for that than a stock photo of a smiling technician.
Searches in Ann Arbor
Why the site is where a search ends
“Web design ann arbor” draws about 140 searches a month, and an average click on it costs $27.53. That is what a competitor pays to reach someone shopping for a designer, so a click is only the first cost. The site you end up with still has to do the work after the click.
A customer who searches on a phone, standing in a kitchen with water coming from under the sink, wants a number, not a menu. The page that opens has to load fast, show the service in the first screen and put the call one tap away, because every extra tap is a customer who tries the next result.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design ann arbor | 140 | $27.53 |
| website design ann arbor | 140 | $27.53 |
| web designer ann arbor | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 25 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ann arbor”, as Google showed it to a searcher located in Ann Arbor. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ann Arbor market
Houses from different eras on one street
Ann Arbor's neighborhoods run from 19th- and early 20th-century designs to ranch-style houses, and the Old West Side's 19th-century buildings have been preserved virtually intact. A remodeler or a painter who works there can show a job on a house like the customer's, which lands harder than a gallery of new construction from another city.
The commercial side has its own shape: the city's commercial districts are composed mostly of two- to four-story structures, with high-rises only downtown and near Briarwood Mall. If you take commercial work, the site needs a page that names the building types you service and the hours you answer, because the facility manager comparing three contractors is looking for that page, not a residential gallery.
- residents (2025 estimate)
- 122,233
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 54,399
- housing units
- of occupied homes owner-occupied
- 45.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $453,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Washtenaw County
What the county mix means for a homepage
The Washtenaw County chart leads with 152 residential remodelers and 148 landscaping companies, so the work has to be visible before a customer books. That makes the homepage a portfolio: a gallery, a page for each service you sell and photos that show the size of the job.
Plumbing, heating and air-conditioning contractors number 70 in Washtenaw County, and if those calls arrive with something broken, the first screen should be a phone number, the towns you cover and the hours you answer. Washtenaw County has 38 electrical contractors, and an electrician's work can be either an emergency or a planned job, so the page has to say which one it takes.
County Business Patterns
Trade and home service businesses in Washtenaw County
Establishments by industry, 2023
- Residential remodelers152
- Landscaping services148
- Plumbing, heating and air-conditioning contractors70
- Painting contractors44
- Electrical contractors38
- New home builders32
- Excavation and site preparation contractors26
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
What happens between kickoff and launch
Nothing is built until you have seen the phone layout, and nothing goes live until the forms and the call links work.
1
Begin with the work you have done
We start from your photos and your service list, and the copy comes out of a call about the jobs you want more of, not a template.
2
Approve the phone layout
Two layouts come to you, one for a phone and one for a desktop, and you check where the call button, the quote form and the job photos sit.
3
Test everything before launch
Forms, phone links and conversion tags get tried on a real handset, and GA4 and call tracking are wired in so a call has a source.
4
Move the site without losing ground
Old addresses are pointed at their new pages, Search Console gets a look around the switch, and you get a private walkthrough for your own edits.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
Proof
A fence company's rebuild, and what came with it
F&W Fence Co. installs and repairs fences, and the new website, the SEO and the Google Ads all came from Lithium; the card beside this text reports the outcome. Drake Snodgrass of Drake's 7 Dees, a garden center and landscaping business, has a quote on the right.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Ann Arbor
Websites for the towns within reach
Each city below has a page with that city's housing and search figures, which is the pair that decides whether a second city page on your own site is worth building. Toledo is in Ohio, so read it before you take work across the line. The state page carries the rest.
Published price
What a website costs an Ann Arbor business
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Before you rebuild the site you have
Still curious?
Call (503) 766-5964 or email [email protected].
How long does a new website take?
Six to nine weeks from kickoff to launch for most service business sites. A bigger build, with dozens of project pages or a page for every city you serve, takes longer and gets its own schedule before work starts. The clock usually runs on your photos and approvals as much as on the build.
What happens to the site if we stop working together?
You take it with you. The domain, the WordPress install, the pages and the photos sit in accounts with your name on them, so leaving costs you the relationship, not the website.
Can you work from the photos we already have?
Usually, yes. Phone photos of finished jobs are enough for most pages, and we tell you which ones to reshoot if a picture is blurred or shows a job you would not want to win again. A few strong before-and-after pairs beat a hundred snapshots.
Can we add pages after launch?
A page can be added later without a rebuild: the site runs on WordPress, so a service page or a city page is a new page, not a new design. Your team can add it, or the optional hosting and maintenance plan covers hosting, daily backups, software and security updates, and basic changes.
How much of our time will the build take?
About three calls: kickoff, a design review and a check before launch, plus email replies on the copy. You send the photos, answer questions about the work and approve the pages, and Lithium writes the rest.
Free action plan
Get a free review of the Ann Arbor site you have now
Bring the address of the site you run now and a handful of finished-job photos. The review is a short video call with a co-founder: how the pages load, where visitors leave, and what a rebuild would change.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ