The phone line in Ann Arbor
An AI receptionist for Ann Arbor service businesses that answers at any hour.
Ann Arbor service businesses get every call answered at any hour, jobs booked and the calls you choose passed to a person, for $179 a month.
- Every call picked up
- Booked or texted back
- Transfer rules you set
Calls start with a search
Searches for local trades in Ann Arbor each month
4,570
searches a month
- pest control ann arbor1,300
- plumber ann arbor1,300
- garage door repair ann arbor720
- electrician ann arbor480
- landscaping ann arbor390
- roofing company ann arbor170
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Who answers the call
What a missed call costs in Ann Arbor
Washtenaw County counts 70 plumbing, heating and air-conditioning contractors, and each one is another number a caller can try when your line rings out. Lithium Marketing sets up an AI receptionist for Ann Arbor service businesses so every call is answered, qualified and then booked, texted or passed to a person.
The receptionist costs $179 a month with no contract and no setup fee, answers every call around the clock and can transfer a caller to a real person. Behind it, custom automation handles the work that happens after the call: the text with the appointment time, the note into the CRM, the review request after the job closes. That work is scoped on its own after a free discovery call.
Calls in Ann Arbor
What a call is worth before it rings
A garage door click in Ann Arbor averages $32.29, a plumbing click $23.10 and a water damage restoration click $18.84, and if one of those clicks becomes a call, that call has already been paid for. A call that rings out throws away the click and the customer who made it. Tracking the phone is what turns those numbers into a cost per lead you can act on.
The receptionist is not only for bookings. It answers with the services, hours and service area you load, asks the questions you set, and follows your rules for a transfer. Custom automation is quoted separately, after a discovery call about the workflow you want handled.
| Search | Cost per click |
|---|---|
| garage door repair ann arbor | $32.29 |
| pest control ann arbor | $25.16 |
| plumber ann arbor | $23.10 |
| water damage restoration ann arbor | $18.84 |
| roofing company ann arbor | $14.81 |
| hvac repair ann arbor | $12.32 |
| electrician ann arbor | $11.07 |
| landscaping ann arbor | $5.37 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 25 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ann arbor”, as Google showed it to a searcher located in Ann Arbor. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ann Arbor market
What an older house asks before a visit
63.4% of Ann Arbor's housing was built before 1980, and the median home dates to 1971, so the housing stock is old. If a caller asks about a house like that, the receptionist should answer in your words: which older-home jobs you take, what you need to know before a visit, and who arranges access.
Timing matters too. Ann Arbor winters are cold and snowy, and if your busiest calls land in that stretch, the receptionist answers them at night and on weekends, booking the first opening or handing the call to the on-call tech.
- residents (2025 estimate)
- 122,233
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 54,399
- housing units
- of occupied homes owner-occupied
- 45.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $453,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Washtenaw County
Who needs a transfer, and who needs a booking
Repair work is where a transfer rule earns its keep. A garage door that will not close, a burst pipe or a furnace that quits on a cold night cannot wait for a callback, so you decide which of those calls ring the on-call tech and which get booked for the first opening.
New-build work reads differently. Washtenaw County counts 32 new home builders, and a caller looking for a builder is planning work, not reporting a fault: an estimate, a walkthrough and a timeline matter more than same-day speed. So the receptionist asks for the project type, the address and the timing, and books the estimate into the next open slot.
County Business Patterns
Trade and home service businesses in Washtenaw County
Establishments by industry, 2023
- Residential remodelers152
- Landscaping services148
- Plumbing, heating and air-conditioning contractors70
- Painting contractors44
- Electrical contractors38
- New home builders32
- Excavation and site preparation contractors26
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Set up for you
How the line gets ready
The rules are written with you, and no caller hears them until you sign off.
List the calls you get
We go through a week of real calls with you and sort them into the ones that need a person, the ones that can be booked and the ones a text can answer.
Write the answers
Your services, hours, service area and the questions callers repeat get written into the receptionist's knowledge base, in your words.
Choose a voice and the transfer numbers
You pick from the available voices and name the numbers a call should ring when it needs a person.
Test it on your own phone
Call the line yourself, try the awkward questions and change any answer that sends a caller the wrong way before it goes live.
What the AI receptionist does on every call
The same eight parts go into every AI receptionist setup, wherever the business is.
- Answers every call, 24/7
- Qualifies the lead
- Books the appointment
- Answers common questions
- Sends follow-up texts
- Captures every detail
- Transfers to a real person when needed
- Connects to your CRM and calendar
Proof
Two phone systems, two different jobs
At Smart Doors LLC, Lithium's AI receptionist answers the garage door calls and books the work. The plumbing example is a custom build: a phone system that catches after-hours emergencies, texts the on-call tech and books the rest. That build is quoted separately from the receptionist.
AI phone project, plumbing company
3x
more leads
Around Ann Arbor
The same line answers for all of them
One line can answer for every place your crews work, so a business that takes jobs across the county does not need a second number. The city pages below carry their own figures, and the state page covers the rest of Michigan.
Published price
What the receptionist costs an Ann Arbor business
$179
per month, fully managed
No contract and no setup fee, so you can cancel anytime. The voice, knowledge base, call rules and calendar and CRM hooks are all set up by Lithium. Custom AI automation is scoped after a free discovery call.
What happens when someone asks for a human?
The call transfers to the number you set for it. Your transfer rules decide which calls qualify: an emergency, a known customer, anyone who asks for a person. Every other call is answered, qualified and booked, with a text when a follow-up is needed.
Is there a contract or a setup fee?
There's no contract and no setup fee: $179 a month, cancel anytime. That price covers the managed receptionist. Custom automation is a separate project, quoted after a free discovery call about the workflow you want handled.
How much work is setup on our side?
A few hours of your time. One call walks through the calls you get, the answers you want callers to hear and the numbers for transfers. Lithium writes the knowledge base and tests the line, and you approve it before it goes live.
Does it work when several people call at once?
It takes unlimited concurrent calls, so a burst of callers does not get a busy signal. Each one gets the same questions and the same booking rules, and any call that needs a person goes to the number you set.
What can be automated after the call?
The follow-up work, mostly. A follow-up text goes out, a review request follows the job, the CRM gets a note, a document gets processed, and a spreadsheet row appears without anyone typing it. A custom build gets its own quote after a free call about the workflow and usually takes one to two weeks.
Free action plan
Try the demo line, then get a free call plan
Call the demo line and put Lithium's receptionist through an awkward question. The setup starts with your service list and the questions your callers repeat, and a co-founder turns those into the call rules with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ