Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Search visibility in Ann Arbor
Ann Arbor SEO that starts with the searches your customers already make.
Ann Arbor service businesses get a page for every trade they sell and a monthly report that counts calls, not keyword positions.
- A page for each trade you sell
- A profile that matches those pages
- A monthly report in calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the calls start
What Ann Arbor SEO has to beat
The three listings in Ann Arbor's map results for “plumber ann arbor” carried 182, 1,300 and 25 Google reviews when we checked. The smallest count still made the pack, so a long review history is not the only thing that decides the order. Lithium Marketing builds the Google Business Profile and the service pages behind it for Ann Arbor businesses, then reports the calls they bring.
Washtenaw County lists 70 plumbing, heating and air-conditioning contractors and 152 residential remodelers, so a trade page has to say which work you take, not which trade you are in. A plumber who also does remodel rough-ins needs both kinds of page, and each one should answer the question a customer types before calling.
Searches in Ann Arbor
What the searches already reward
The phrase “seo ann arbor” draws 90 searches a month at an average click of $13.04. That is a thin market, which is why the retainer is judged on trade searches: a page for a drain that will not clear or a panel that keeps tripping earns its keep against the searches customers type when something breaks.
The results page for “plumber ann arbor” opened with the Map Pack and carried no paid ads when we checked. Angi, Reddit and Yelp sat in the top ten, and a People also ask box followed the organic results. That sets two tasks: claim and complete the Google Business Profile, and write direct answers to the questions a customer asks before calling, because those answers are what the People also ask box pulls from.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo ann arbor | 90 | $13.04 |
| seo company ann arbor | 20 | not reported |
| seo agency ann arbor | 10 | not reported |
| seo services ann arbor | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 25 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ann arbor”, as Google showed it to a searcher located in Ann Arbor. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ann Arbor market
Where the city lines end
Ann Arbor covers 28.4 square miles and holds 4,305 people per square mile, and it borders only townships. The built-up sections of Pittsfield and Ypsilanti townships make the city and Ypsilanti one urban area, so a service area drawn at the city line leaves work on the table.
The commercial work sits in clusters. Briarwood Mall and the South Industrial area are south of downtown, Arborland and Washtenaw Avenue are on the east side, the Plymouth Road area is in the northeast, and Westgate and West Stadium are on the west. A plumber or an electrician who takes facility work should name those districts on a page written for the facility manager, not the homeowner at the kitchen table.
- residents (2025 estimate)
- 122,233
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 54,399
- housing units
- of occupied homes owner-occupied
- 45.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $453,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Washtenaw County
What the county counts change about your pages
The Washtenaw County chart lists 44 painting contractors and 38 electrical contractors. In a field that size, the profile category and the service page have to agree, because Google matches a search to the page that names the work and the area it covers.
Roofing contractors number 16 in Washtenaw County, and a roof repair is a big-ticket search for a homeowner. A roofer's page has to carry the proof a one-time buyer needs: photos of the last ten roofs, the warranty in plain words, and a phone number a homeowner can reach on a Saturday.
County Business Patterns
Trade and home service businesses in Washtenaw County
Establishments by industry, 2023
- Residential remodelers152
- Landscaping services148
- Plumbing, heating and air-conditioning contractors70
- Painting contractors44
- Electrical contractors38
- New home builders32
- Excavation and site preparation contractors26
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of the work
What the first months of SEO look like here
A blocked crawl or a slow template gets fixed before anyone writes a new page.
1
Clear what Google trips on
Crawl errors, slow templates and broken links get fixed in the first weeks, because a new page behind a blocked crawl earns nothing.
2
Fill in the profile
Your Google Business Profile gets the categories, the services, the photos and the service area that match the pages on the site.
3
Write for the job, not the trade
Each page answers one search a customer types, such as a drain that will not clear or a panel that keeps tripping, and names the Ann Arbor areas you cover.
4
Earn links to the pages that pay
Links go to the service and city pages that already bring calls, from local sources a reader can check.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A Portland glass company's numbers, and the work behind them
Town & Country Glass sells commercial glass in Portland. Lithium built the website, ran the SEO and managed the Google Ads, and the numbers on the card come from that work. Chris Martin of Mt. Hood Pro Painting gives his own account of the team beside it.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Ann Arbor
SEO pages for the cities next door
Start with the city your crews already work in. Each page below carries that city's search figures, so you can compare demand before you build a page for a new place, and Toledo sits over the Ohio line. The state page lists every city we cover.
Published price
What SEO costs an Ann Arbor business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Before you hire an SEO company in Ann Arbor
Still curious?
Call (503) 766-5964 or email [email protected].
What makes one SEO retainer cost more than another here?
Three things move the number: how many services need their own pages, how many places you cover, and how much of the site has to be rebuilt. An electrician with one truck and a simple site usually starts near the bottom of the range. A remodeler with four service lines and a wide area lands higher.
How long before the calls pick up?
Local search is not fast. Technical fixes usually move within 30 days, local and long-tail rankings typically take 60 to 90 days, and the revenue trend tends to show from month four. The monthly report counts calls from the first month, so you can see what the phone does while the pages are still settling.
Do I sign a six-month agreement?
The service agreement is a six-month commitment at the start, then a rolling monthly one you can end with 30 days' notice. The fixed stretch is there because local search work takes time to settle, and a monthly trial would judge it too early.
Can you put my business in the Map Pack?
Google decides the Map Pack, not an agency, and Lithium will not promise you a spot. The retainer puts the pieces Google weighs in place: a complete profile, a page for each service, matching listings and a way to ask finished customers for a review. Your report shows the calls and the leads they produced.
What happens to the pages my site already has?
The ones that earn calls stay and get improved, and pages that repeat each other get merged into one stronger page. Old addresses redirect to the new ones so the links and history carry over, and Search Console gets checked around the change.
Free action plan
Ask for a free SEO plan for your Ann Arbor business
Send your site link plus the trades and neighborhoods worth more calls. Your free plan starts there, with a co-founder going through the pages and the profile item by item on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ