RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Local SEO for Detroit businesses
An SEO company helping Detroit service businesses earn more leads.
Turn more Detroit searches into calls with SEO built around your services and monthly reporting that shows which pages generate leads.
- Service pages with answers buyers need
- Google profile and listing corrections
- Monthly search and lead reporting
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Get found for the work you sell
Detroit SEO gives each service a chance to be found
Lithium Marketing builds your Detroit search presence around the services customers need and the areas you cover. About 1,300 monthly searches name “pest control detroit”. For a pest company, treatment pages can explain the pests it handles, the process and how to book; other trades need that same depth for their own services.
A homepage can't carry every service you sell. We develop the pages that answer specific buying questions, correct technical problems and strengthen your Google Business Profile. Your report connects that work to search visibility and leads, so you can see which services are gaining attention.
Where visibility becomes a choice
Earn the click with a specific answer
At roughly 480 searches a month, “electrician detroit” deserves a page that quickly explains your electrical work. If you offer repairs and larger upgrades, each should have a clear description and a way to contact you. Customers shouldn't need trade knowledge to find the service they need.
When we checked “plumber detroit”, the Map Pack appeared before the organic website results. A search plan should address both: keep the profile accurate and build pages that can compete below the map. Google controls the map placements; our work gives customers more ways to find and evaluate your business.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo detroit | 260 | $4.81 |
| seo agency detroit | 210 | not reported |
| seo company detroit | 90 | not reported |
| seo services detroit | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 95 to 7,200 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber detroit”, as Google showed it to a searcher located in Detroit. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Pages for the places you cover
Make Detroit coverage specific without inventing a location
Detroit covers about 138.7 square miles of land. A service-area page should tell customers which parts you cover and what they can book there. We choose location pages from your operating area and add project details you can supply, so those pages contain more than a changed city name.
Much of Detroit consists of low-rise structures and single-family homes. If residential work is your focus, make it obvious in your service descriptions and project examples. A contractor who also takes commercial jobs needs a separate explanation of that work, so neither customer has to guess.
- residents (2025 estimate)
- 649,095
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 329,393
- housing units
- of occupied homes owner-occupied
- 50.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 90.3%
- of homes built before 1980
- median home value
- $83,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
What makes your offer distinct
Use trade experience to write better search pages
Landscaping services number 382 in Wayne County. A business that specializes in design, installation or maintenance should explain that specialty in depth, with its own work and answers. A generic promise to handle everything gives customers little reason to choose you.
For pest control, Wayne County records 24 companies. Treatment-specific content can answer a different question from a broad company page, such as what preparation is needed or how follow-up works. We build that detail from your process, then track the searches and calls each page earns.
County Business Patterns
Trade and home service businesses in Wayne County
Establishments by industry, 2023
- Residential remodelers471
- Landscaping services382
- Plumbing, heating and air-conditioning contractors301
- Electrical contractors185
- Painting contractors114
- New home builders99
- Excavation and site preparation contractors60
- Roofing contractors50
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO work
Build a search presence your customers can understand
We prioritize the obstacles and missing pages that stand between your services and the people looking for them.
1
Find the pages that deserve attention
We review Search Console, your current website and the services that produce your best jobs. That shows which existing pages need repair and where a service is missing.
2
Make the business details agree
We correct profile categories and inaccurate listings, then check that customers get the same contact and service information wherever they find you.
3
Publish answers from your team's experience
We write service and area content using your process, job photos and customer questions. Technical fixes and links support those pages as they develop.
4
Judge progress by service and lead source
Monthly reporting shows the search movement and calls behind the work. Your feedback on lead quality helps us choose the next pages and improvements.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A documented search project
Website and SEO results for Robinson Restoration
Robinson Restoration hired Lithium for website development and SEO. Its case records the organic search growth from that work. Alongside it, Hillsview Building's Nathan Boos speaks about the team's service and follow-through.
Restoration“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingPlan your wider coverage
Extend your SEO plan to the cities you work in
Use the nearby SEO pages to examine markets such as Sterling Heights and Ann Arbor, or Toledo, Ohio if your coverage reaches there. For another city, start with the Michigan list and choose pages that match the work your business can deliver.
Published price
Budget for the search work your business needs
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What to settle before starting Detroit SEO
Still curious?
Call (503) 766-5964 or email [email protected].
What determines the size of my SEO retainer?
The scope depends on the condition of your website, the services you need to promote and the areas you want to reach. We also discuss revenue per lead to judge the investment. Your proposal identifies the page, technical and profile work behind the monthly cost.
How soon should I expect signs of SEO progress?
Technical improvements usually begin showing movement within 30 days. Local and long-tail search terms typically take 60 to 90 days, with timing affected by the starting site and market. We'll review calls as well as rankings so early search gains stay connected to your business.
Is SEO a sensible choice for an owner-operated business?
It can be, if the jobs you gain can support an ongoing retainer. An owner-operated business with limited capacity may benefit most from a focused service and area. We look at your margins and room for more work before recommending how much search coverage to pursue.
Can I appear in Detroit searches without a Detroit storefront?
A service-area business can pursue Detroit organic searches with content about the work it performs there. We use your real business details and coverage, including the appropriate Google Business Profile setup. Map visibility still depends on Google's local results, so we don't promise a position across the city.
Does the SEO work cover AI search as well?
AI search preparation is included in the SEO work. We organize your service answers and business details so search tools can read who you serve and what you do. We can't promise they'll cite your business. Your reporting still focuses on the calls and leads that come through search.
Free action plan
Find the missing opportunities in your Detroit SEO
Send your website and the services that deserve more attention in search. A co-founder will review them on a short video call and outline a free plan for the pages and fixes to tackle first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ