GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Web design for Detroit's service trades
Detroit web design that makes it easier to request an estimate.
Give Detroit customers a better look at your work and an easier way to request an estimate on a website you own.
- Project photos beside service details
- Quote forms built for phone screens
- WordPress access in your hands
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Show the work behind the promise
A Detroit website should make your experience visible
Lithium Marketing creates WordPress websites that help Detroit service businesses explain their work and turn interested visitors into calls. In Detroit, 90.3% of housing was built before 1980. If older homes are part of your work, show completed repairs and upgrades with a short account of the job, so customers can recognize experience that fits their property.
A project story answers what you were asked to do, how you handled it and what the finished work looks like. We pair those stories with service pages and a short estimate form. A visitor gets enough information to choose you without having to hunt for a phone number.
Design the page for the visit
Match the search with the next step
“Roofing company detroit” receives about 590 monthly searches. A visitor from that search should see the roofing services you offer and how to arrange an estimate. If you handle both repairs and replacements, explain each without making the customer decide the technical solution before contacting you.
Garage door customers use another direct phrase: “garage door repair detroit”, with about 320 searches a month. On a repair page, we bring the contact options forward and keep the form short. Project galleries can carry more detail while the customer who wants to call can do so immediately.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design detroit | 590 | $18.73 |
| website design detroit | 590 | $18.73 |
| web designer detroit | 20 | $5.77 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 95 to 7,200 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber detroit”, as Google showed it to a searcher located in Detroit. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Show the properties you know
Let real jobs guide your Detroit project galleries
Detroit's median housing build year is 1947. If your crews work on older properties, photographs of completed jobs can show how you handle access, protection and finish details. We write captions that explain the repair or upgrade and point out the work a customer might miss in the photo.
Wayne County has 801,083 housing units. If you work outside Detroit, organize your coverage around the cities you serve and include jobs from those areas when you have them. That makes the site's geographic promise easy to check before someone asks for an estimate.
- residents (2025 estimate)
- 649,095
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 329,393
- housing units
- of occupied homes owner-occupied
- 50.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 90.3%
- of homes built before 1980
- median home value
- $83,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Build around your sales process
Different services need different kinds of detail
The 471 residential remodelers in Wayne County have projects to explain before an estimate can begin. For a remodeler, the site should show the kind of work it takes and ask for a short project description. A customer can share the scope without completing a long questionnaire.
Painting contractors total 114 in Wayne County. Close-up photos and descriptions of preparation can help a painter explain what a quote includes. A plumber or other repair business may need a shorter page with service availability near the phone button; we design around how you sell the work.
County Business Patterns
Trade and home service businesses in Wayne County
Establishments by industry, 2023
- Residential remodelers471
- Landscaping services382
- Plumbing, heating and air-conditioning contractors301
- Electrical contractors185
- Painting contractors114
- New home builders99
- Excavation and site preparation contractors60
- Roofing contractors50
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A build you can review
Take the website from job photos to a working sales tool
You'll see the content and design before launch, with the service pages and contact experience reviewed together.
1
Turn completed jobs into page material
We gather your photos, service details and the questions you hear before estimates. Those become the raw material for copy that sounds like your business.
2
Review a service page on a phone
We show how the design handles project details, calls and quote requests on a small screen. Your feedback shapes the layout before it carries across the site.
3
Build the pages and check the handoff
We create the WordPress site and test forms, phone links and tracking. We also check how an estimate request reaches the person who responds.
4
Protect existing links and teach the edits
We plan redirects for replaced URLs and walk you through the finished site. Your private recording shows how to update text and add project photos.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
A website within a wider program
Dixie Glass combined web design, SEO and Google Ads
On the Mississippi Gulf Coast, Dixie Glass used Lithium for its website, Google Ads and SEO. The case includes results across those services. Chris Martin's accompanying account describes his experience as the owner of Mt. Hood Pro Painting.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingContent beyond Detroit
Build a site that explains your full service area
A business serving Dearborn, Clinton or other nearby cities can use the web design pages below to plan its coverage content. Toledo, Ohio has a separate page, and the Michigan link opens the statewide city directory.
Published price
Plan the website build and any ongoing care
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Buying and owning a Detroit contractor website
Still curious?
Call (503) 766-5964 or email [email protected].
What can increase the cost of a contractor website?
More service pages, location pages or detailed project galleries can expand the build beyond the typical website. We count and describe that work before quoting it. You can then choose the scope that supports your sales process without discovering extra page costs halfway through the project.
How much time should I allow for the website project?
A typical build takes six to nine weeks from kickoff to launch. Your feedback and the availability of photos and service details affect the schedule. We agree on the page list and review stages early, so you know which decisions need your attention.
Will I keep the domain and website if I change providers?
The domain, hosting, WordPress installation and content belong to you. You receive access to the finished site and a walkthrough of how it works. Choosing another provider later doesn't mean giving up the website you paid to build.
Can you keep pages that already bring me customers?
We review existing traffic and page addresses before deciding what to change. Strong pages can be retained or improved, and replaced URLs need redirects to the appropriate pages. That work helps preserve the routes customers and search engines already use, though rankings can change during a rebuild.
Who handles website updates after it goes live?
Your team can edit WordPress, or you can choose Lithium's optional hosting and maintenance for $99/month. That covers hosting, daily backups, software and security updates, and basic website changes. We explain the handover so you can decide how much routine care you want to manage.
Free action plan
Plan a Detroit website that shows what you can do
Choose a few completed projects you'd be proud to put in front of a customer, and include your current website. Your free plan starts on a short video call with a co-founder, who will explain how those jobs can shape the site and what the build involves.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ