FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Google Ads for Silicon Valley service firms
Put your Silicon Valley ad budget behind the jobs you want, with call tracking that shows which campaigns bring customer leads.

Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
Choose where the money goes
Lithium Marketing plans and manages paid search campaigns around the services Silicon Valley businesses want to book. Sunnyvale is a market to examine if you sell plumbing work: “plumber sunnyvale” has about 880 monthly searches. For a plumber targeting that demand, we set a city budget and track calls before deciding how much more to spend.
We build campaigns for your chosen jobs and service area, then compare leads with the work your staff books. A roofer seeking replacement estimates and an electrician seeking installation calls need different keywords and landing pages. Your trade's account data sets the spending decisions.
Research the places customers name
The San Jose market deserves research service by service: “plumber san jose” records about 2,900 searches per month. We investigate the specific job terms behind the markets you want, then group ads around the services you sell. Product shopping and job applications need filtering out when the campaign is meant to bring service calls.
Santa Clara also belongs in city-level research, with about 720 monthly searches for “plumber santa clara”. Researching city terms gives a regional campaign a more precise starting point. Before launch, we agree which cities, job types and landing pages receive budget, then monitor the search terms people use to reach the ads.
| Searches naming | Searches a month |
|---|---|
| San Jose | 20 |
| Sunnyvale | under 10 |
| Santa Clara | under 10 |
| “silicon valley” searches | under 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
Source: one Google results page for “plumber silicon valley”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Your territory sets the limits
With 698,837 housing units in Santa Clara County, a county-wide target can be much broader than your crew coverage. We set the campaign geography to the places you want to work and review the locations attached to incoming leads. If you want to expand, we can test another area without broadening every campaign.
A repair campaign and a planned improvement campaign can follow different schedules. Tell us when you take urgent calls and when customers can book estimates. We use your appointment availability and past bookings to set the ad schedule, then adjust it when your capacity changes.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Santa Clara County.
Give the customer a reason to choose
Santa Clara County records 141 roofing contractor establishments. A roofing campaign should say which work you offer and what the estimate involves. Real project photographs and clear coverage help the customer judge the business after clicking; the ad alone cannot explain the whole service.
The electrical trade has 480 establishments in Santa Clara County. For an installation campaign, we would separate service requests from searches for equipment and instructions. The same discipline applies to landscaping, HVAC and other trades: review the words that spent money, then keep the ones that bring the jobs you want.
County Business Patterns
Trade and home service businesses in Santa Clara County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Santa Clara County.
Account setup and ongoing decisions
We agree the service offer and lead measurement first, then launch and refine the campaigns against your budget.
We choose priority jobs with you and review any existing account history. The plan sets geographic targets, ad spend and the landing pages needed.
We connect call and form tracking to campaign reporting and test the setup. Your staff confirms which contacts become estimates or booked jobs.
Ad groups focus on individual services, with pages that explain the same work. We check phone access and form delivery before the campaigns start.
We review and optimize daily during the first 30 days, then weekly. Booking feedback helps us cut waste and decide where additional spend is justified.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Read the full scope behind a result
Kevin Atiyeh credits Lithium with applying an understanding of Atiyeh Bros' carpet specialty to its digital marketing. For an example that includes paid search, open the F&W Fence Co. case: our Google Ads campaigns supported the fence contractor's marketing alongside a website build and SEO.
Fence4Xmore ranking keywords
190 to 745 keywords
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetCompare the city markets
Open the PPC pages for San Jose, Sunnyvale or Santa Clara to examine each city. The California link continues to the statewide directory if your crews take work elsewhere.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
We research your target services and cities, then agree an initial budget against the value and capacity of the jobs you want. Campaign tracking gives us the first lead costs to evaluate. We increase spending when the resulting calls and bookings support it, not because a regional market looks large.
Google Ads starts from $500 a month in management, plus ad spend. The fee depends on spending level, the channels run and landing page work. Your proposal separates those items so you can compare the cost of running the account with the money paid to advertising platforms.
The report breaks down calls, leads and cost per lead by campaign. Your staff's booking feedback adds the next piece: which contacts turned into work. That lets us discuss expensive searches, service fit and changes to the landing pages using customer outcomes alongside the account numbers.
Campaign budgets and schedules can follow the capacity you give us. Tell us when a service is busy, when crews have openings and which projects you want next. We adjust the paid activity and keep the page offer current so ads do not invite work you cannot schedule.
We also manage Microsoft Ads and Meta campaigns on Facebook and Instagram. Another channel earns a test when its audience and format suit your offer. We define what the test should produce and how to track it before asking you to spread the budget further.
Free action plan
Tell us which services need more bookings, where your crews work and what you currently spend. A co-founder will review your account or starting options on a short video call and outline a budget with tracking priorities.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ