Skip to content

Google Ads for Silicon Valley service firms

Silicon Valley PPC with your budget focused on booked work.

Put your Silicon Valley ad budget behind the jobs you want, with call tracking that shows which campaigns bring customer leads.

  • City targets matched to crew coverage
  • Search terms checked for wasted spend
  • Lead reports tied to each campaign
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Choose where the money goes

Silicon Valley PPC needs city targets and a job budget

Lithium Marketing plans and manages paid search campaigns around the services Silicon Valley businesses want to book. Sunnyvale is a market to examine if you sell plumbing work: “plumber sunnyvale” has about 880 monthly searches. For a plumber targeting that demand, we set a city budget and track calls before deciding how much more to spend.

We build campaigns for your chosen jobs and service area, then compare leads with the work your staff books. A roofer seeking replacement estimates and an electrician seeking installation calls need different keywords and landing pages. Your trade's account data sets the spending decisions.

Your territory sets the limits

Keep the advertising within the area you can serve well

With 698,837 housing units in Santa Clara County, a county-wide target can be much broader than your crew coverage. We set the campaign geography to the places you want to work and review the locations attached to incoming leads. If you want to expand, we can test another area without broadening every campaign.

A repair campaign and a planned improvement campaign can follow different schedules. Tell us when you take urgent calls and when customers can book estimates. We use your appointment availability and past bookings to set the ad schedule, then adjust it when your capacity changes.

residents (2025 estimate)
1,914,391
residents (2025 estimate)
population change, 2020 to 2025
-1.1%
population change, 2020 to 2025
housing units
698,837
housing units
of occupied homes owner-occupied
55.1%
of occupied homes owner-occupied
of homes built before 1980
59.7%
of homes built before 1980
median home value
$1,490,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Santa Clara County.

Give the customer a reason to choose

Make the paid offer specific to your company

Santa Clara County records 141 roofing contractor establishments. A roofing campaign should say which work you offer and what the estimate involves. Real project photographs and clear coverage help the customer judge the business after clicking; the ad alone cannot explain the whole service.

The electrical trade has 480 establishments in Santa Clara County. For an installation campaign, we would separate service requests from searches for equipment and instructions. The same discipline applies to landscaping, HVAC and other trades: review the words that spent money, then keep the ones that bring the jobs you want.

County Business Patterns

Trade and home service businesses in Santa Clara County

Establishments by industry, 2023

  • Residential remodelers
    892
  • Plumbing, heating and air-conditioning contractors
    512
  • Landscaping services
    508
  • Electrical contractors
    480
  • New home builders
    394
  • Painting contractors
    246
  • Roofing contractors
    141
  • Excavation and site preparation contractors
    78

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Santa Clara County.

Account setup and ongoing decisions

Know what a lead is before paying for more clicks

We agree the service offer and lead measurement first, then launch and refine the campaigns against your budget.

1

Set the offer and spending boundaries

We choose priority jobs with you and review any existing account history. The plan sets geographic targets, ad spend and the landing pages needed.

2

Test the lead measurements

We connect call and form tracking to campaign reporting and test the setup. Your staff confirms which contacts become estimates or booked jobs.

3

Publish ads beside matching pages

Ad groups focus on individual services, with pages that explain the same work. We check phone access and form delivery before the campaigns start.

4

Refine searches and bids on a schedule

We review and optimize daily during the first 30 days, then weekly. Booking feedback helps us cut waste and decide where additional spend is justified.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Read the full scope behind a result

Google Ads was part of the F&W Fence Co. program

Kevin Atiyeh credits Lithium with applying an understanding of Atiyeh Bros' carpet specialty to its digital marketing. For an example that includes paid search, open the F&W Fence Co. case: our Google Ads campaigns supported the fence contractor's marketing alongside a website build and SEO.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehKevin AtiyehAtiyeh Bros Carpet

Compare the city markets

Plan paid search across your Silicon Valley coverage

Open the PPC pages for San Jose, Sunnyvale or Santa Clara to examine each city. The California link continues to the statewide directory if your crews take work elsewhere.

Published price

Separate the account fee from the money buying ads

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Budget and reporting questions for Silicon Valley PPC

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How do you choose a starting ad budget without our account history?

We research your target services and cities, then agree an initial budget against the value and capacity of the jobs you want. Campaign tracking gives us the first lead costs to evaluate. We increase spending when the resulting calls and bookings support it, not because a regional market looks large.

Which expenses sit outside the Google Ads budget?

Google Ads starts from $500 a month in management, plus ad spend. The fee depends on spending level, the channels run and landing page work. Your proposal separates those items so you can compare the cost of running the account with the money paid to advertising platforms.

What does the report tell us beyond clicks?

The report breaks down calls, leads and cost per lead by campaign. Your staff's booking feedback adds the next piece: which contacts turned into work. That lets us discuss expensive searches, service fit and changes to the landing pages using customer outcomes alongside the account numbers.

Can we advertise a service only when we have room for it?

Campaign budgets and schedules can follow the capacity you give us. Tell us when a service is busy, when crews have openings and which projects you want next. We adjust the paid activity and keep the page offer current so ads do not invite work you cannot schedule.

Are Google Ads the only paid channel you run?

We also manage Microsoft Ads and Meta campaigns on Facebook and Instagram. Another channel earns a test when its audience and format suit your offer. We define what the test should produce and how to track it before asking you to spread the budget further.

Free action plan

Bring your job targets for a free PPC spending plan

Tell us which services need more bookings, where your crews work and what you currently spend. A co-founder will review your account or starting options on a short video call and outline a budget with tracking priorities.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan