PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in San Jose, California
A PPC agency that turns pricey San Jose clicks into booked jobs.
Every San Jose campaign gets its own landing page and call tracking, so your report shows cost per lead before any budget goes up.
- Each call tied to its keyword
- Landing pages written per job
- Wasted search terms cut early
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search, plainly
Paying for San Jose clicks without paying for guesswork
PPC from Lithium Marketing means Google Ads run for San Jose service businesses, with every call traced back to the search that paid for it. That tracking matters because some of these clicks are steep. An average click on “water damage restoration san jose” costs $52.30, the highest of any trade search we track for the city, and “garage door repair san jose” runs $37.72. An account that can’t connect those clicks to calls has no way to tell good spend from waste.
At prices like those, raising the bid is the last move, not the first. We start by raising the share of clicks that turn into calls: a landing page written for one job, the phone number at the top and a short form.
Click costs by trade
What San Jose clicks cost, trade by trade
Plumbing and pest control also run high, at $39.86 and $33.87 a click. At the other end, “electrician san jose” averages $13.75 a click and “roofing company san jose” $17.77, low enough for an electrician or roofer to learn a lot from a modest first month.
Trade searches also pull clicks you don’t want. A search with “electrician” in it can come from job seekers or people looking to do the work themselves, so the negative keyword list starts on day one and grows from the search terms report. Every term we cut is budget moved to searches that end in calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency san jose | 10 | not reported |
| ppc management san jose | 10 | not reported |
| google ads agency san jose | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration san jose | 260 | $52.30 |
| plumber san jose | 2,900 | $39.86 |
| garage door repair san jose | 880 | $37.72 |
| pest control san jose | 720 | $33.87 |
| hvac repair san jose | 480 | $29.85 |
| roofing company san jose | 720 | $17.77 |
| electrician san jose | 1,000 | $13.75 |
| landscaping san jose | 880 | $11.13 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 181 to 3,600 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber san jose”, as Google showed it to a searcher located in San Jose. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Where the ads show
Aim San Jose ads at the map your trucks cover
San Jose stretches from Alviso, where the city touches San Francisco Bay, to Coyote Valley at its far southern fringe. A campaign set to “San Jose” covers all of it, so we narrow the targeting to the ZIP codes and neighborhoods your crews reach and add nearby cities only where you take jobs.
San Jose averages 298 days of sunshine, with warm to hot, dry summers and cool, wet winters. If your painting, landscaping or roofing work runs most of the year, the ad budget can run steadily too. If your calls bunch up in certain months, we move spend toward them once the tracking shows the pattern.
- residents (2025 estimate)
- 989,814
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.3%
- population change, 2020 to 2025
- housing units
- 345,066
- housing units
- of occupied homes owner-occupied
- 55.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 60.4%
- of homes built before 1980
- median home value
- $1,233,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
Ads that fit each Santa Clara County trade
Santa Clara County has 480 electrical contractors, so an ad that only says “electrician” looks like the next one. Ads that name the job, like a panel upgrade or an EV charger install, and the part of San Jose you serve give a searcher a reason to pick yours, and each one lands on a page about that job.
Project trades buy a different kind of lead. For remodelers, 892 of them in the county, and new home builders, 394, a Google Ads lead is an estimate request, so the landing page asks for the project type, the address and a rough timeline before anyone calls back.
County Business Patterns
Trade and home service businesses in Santa Clara County
Establishments by industry, 2023
- Residential remodelers892
- Plumbing, heating and air-conditioning contractors512
- Landscaping services508
- Electrical contractors480
- New home builders394
- Painting contractors246
- Roofing contractors141
- Excavation and site preparation contractors78
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Launch order
How a San Jose Google Ads account gets built
No campaign spends a dollar until its calls can be counted.
1
Price the jobs you’d advertise
We pull current click costs for each San Jose search you want and set a starting budget against what a booked job is worth to you.
2
Install tracking before spend
Call tracking numbers, GA4 and conversion tags go live and get tested with real calls before the first campaign launches.
3
Write a page for each ad group
Water damage, AC repair, a panel upgrade: each advertised job lands on a page that answers it, with the phone number up top.
4
Check search terms daily at first
For the first 30 days we review bids, search terms and ZIP targets every day; after that the reviews move to weekly, guided by which campaigns produce calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A plumber’s numbers
Google Ads, SEO and a new website for a Portland-area plumber
There’s no San Jose account to show here, so the closest match is a Portland-area plumber. Lithium ran Sarkinen Plumbing’s Google Ads alongside its SEO and the website we built, and the card counts the results of all three. The quote card is a painter’s view, from Chris Martin of Mt. Hood Pro Painting.
Plumbing“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingPast the city line
Ads that reach past San Jose
Ads can reach any city where you’ll take the job. The PPC pages for Santa Clara, Sunnyvale, Fremont, Hayward, San Mateo and Tracy show each city’s own search figures, and the Silicon Valley and California links sit at the end of the list.
Published price
Google Ads fees and ad spend in San Jose
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
San Jose PPC questions, start to finish
Still curious?
Call (503) 766-5964 or email [email protected].
What ad budget makes sense at San Jose click prices?
Start from your trade’s click cost and what a booked job is worth. A trade near the top of the cost table needs a bigger test budget and a landing page that converts well; one near the bottom can learn on less. Typical clients pay $500–$1,500 a month in management, plus ad spend that usually runs $2,000–$5,000 a month.
Will I see calls in the first week?
Initial results typically show within the first week, as long as call tracking goes live before the first ad does. Treat those early numbers as a baseline. Through month one we review search terms daily, prune the waste and steer spend toward whichever ads produce booked work.
Can you run Facebook and Instagram ads too?
Yes. Lithium manages Meta ads on Facebook and Instagram, and Microsoft Ads, alongside Google Ads. For most San Jose service businesses Google comes first, because those searchers are already looking for the trade; other channels get added when tracking shows they return calls.
What does the monthly PPC report show?
Calls, leads and cost per lead for each campaign, in a Looker Studio report. If your CRM can export which leads became jobs, we import that data too, so the report can show which campaigns produced booked work and not only leads.
What changes the management fee?
A bigger ad budget, extra channels such as Microsoft or Meta ads, and new landing pages each move it. You get the exact number before any campaign launches, with no haggling and no hidden upsells.
Free action plan
Get a free San Jose Google Ads plan built around cost per lead
List the jobs you’d advertise first and the neighborhoods your trucks cover. If you already run Google Ads, add read access to the account. A co-founder reviews it before a short video call and brings a starting budget and the first campaigns to build.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ