Google Ads for Santa Clara service businesses, with every call tracked to its keyword.

Start with what one booked job is worth. The click cost for your trade sets how many calls a budget buys, and the landing page sets how many of those calls become jobs. A garage door company at the lower end of the click costs can test on a smaller budget than an HVAC company at the top.

The first calls usually arrive within the first week, once tracking is live. From there the work is subtraction: drop the search terms that never become a call and put the money behind the ones that do, which gives cost per lead room to fall as the account learns your trade.

It begins with a six-month term and moves to month to month on 30 days’ notice. The fee depends on how much you spend on ads, the channels in play and the landing pages we build, and it is agreed in writing before a campaign runs.

It depends on where your buyers are. Google is usually first because the search is explicit, and Microsoft Ads or Meta on Facebook and Instagram come in when a trade’s Google clicks run high or a customer spends their evenings there. One channel at a time, measured before the next.

The monthly report lists calls, leads and cost per lead campaign by campaign, and each number traces to the keyword and ad behind it. Add the jobs your team closes and the report shows which keywords earned their budget back, so the next month’s money follows the work.