SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Google Ads for Bay Area service businesses
A PPC agency for Bay Area businesses focused on booked work.
Put your Bay Area ad budget behind the services you want to sell, with call tracking that connects spending to customer calls.
- Ad targeting by service and city
- Search terms checked for wasted spend
- Calls matched to their campaigns
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend with a reason
Bay Area PPC needs a budget for your trade
Lithium Marketing plans and manages paid search campaigns around the jobs Bay Area service businesses want to book. The average click cost for 'plumber bay area' is $39.29. Before increasing spending at that price, we check the searches triggering your ads, the pages visitors reach and what happens when someone calls.
A repair campaign and an installation campaign may bring very different jobs. We separate those offers, agree where you want customers and track their responses. Your booking feedback then helps us judge the value of the leads, so decisions are tied to the work your business can sell.
Compare the cost of reaching a customer
A regional average should not set every campaign budget
At $4.30 per click for 'electrician bay area', electrical search has a different starting cost from plumbing. We build the budget around your own service terms, landing pages and sales results. Cheap traffic still needs to produce calls from people you can help.
Landscaping's regional phrase, 'landscaping bay area', averages $16.89 a click; 'roofing company bay area' averages $10.22. We also research searches that name the individual cities you cover. Each campaign needs enough focus to reveal which combinations of service and location are producing qualified leads.
| Searches naming | Searches a month |
|---|---|
| San Francisco | 50 |
| San Jose | 20 |
| Oakland | 10 |
| Fremont | under 10 |
| Santa Rosa | under 10 |
| Hayward | under 10 |
| Sunnyvale | under 10 |
| Santa Clara | under 10 |
| Vallejo | under 10 |
| Concord | under 10 |
| Fairfield | under 10 |
| Berkeley | under 10 |
| Antioch | under 10 |
| Richmond | under 10 |
| Vacaville | under 10 |
| San Mateo | under 10 |
| Daly City | under 10 |
| “bay area” searches | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber bay area | 70 | $39.29 |
| garage door repair bay area | 260 | $24.76 |
| pest control bay area | 260 | $21.08 |
| landscaping bay area | 70 | $16.89 |
| roofing company bay area | 210 | $10.22 |
| electrician bay area | 210 | $4.30 |
| hvac repair bay area | 10 | not reported |
| water damage restoration bay area | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 6 recorded
- Local listing reviews
- 1 to 444 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber bay area”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Let the schedule influence spending
Adjust ads to your capacity and local conditions
The Bay Area has numerous microclimates with marked temperature differences over short distances. If your service demand varies between coastal and inland locations, we can separate the campaigns so your strongest area does not hide spending that is failing elsewhere. Your call records and booked work guide those changes.
The region has mild to cool winters with occasional rainfall and warm to hot, dry summers. If weather affects your roofing or outdoor-service bookings, we review that pattern alongside crew capacity before changing budgets. A seasonal campaign should be ready when you can take the work, with an offer your team can honor.
- residents (2025 estimate)
- 7,619,201
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.9%
- population change, 2020 to 2025
- housing units
- 3,007,420
- housing units
- of occupied homes owner-occupied
- 56.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 62.7%
- of homes built before 1980
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: the nine counties that touch San Francisco Bay.
Win the job you advertised
Match the paid promise to a service you deliver
Roofing contractors account for 610 establishments across the nine Bay Area counties. A roof-repair search should reach a page that explains repairs, shows your work and offers a direct call. Sending every visitor to a broad homepage makes them do the sorting your campaign should have done.
There are 2,184 landscaping establishments across the Bay Area region. A company advertising installation work needs to distinguish that offer from ongoing maintenance. We use ad wording, service pages and search-term exclusions to reduce the money spent on requests outside your offer.
County Business Patterns
Trade and home service businesses in Bay Area
Establishments by industry, 2023
- Residential remodelers4,578
- Landscaping services2,184
- Plumbing, heating and air-conditioning contractors2,123
- Electrical contractors2,023
- New home builders1,747
- Painting contractors1,229
- Roofing contractors610
- Excavation and site preparation contractors503
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: the nine counties that touch San Francisco Bay.
Account decisions you can follow
Build campaigns around cost and booked work
We establish what counts as a lead before judging the account by its conversion total.
1
Inspect where the money is going
We review existing terms, targeting and conversion settings, then compare them with the services you want to sell. The starting proposal identifies what to keep and what needs correction.
2
Test measurement before expansion
We check call tracking and form conversions and agree how your team will flag qualified leads and bookings. That lets us separate a booked estimate from a spam form when reviewing spend.
3
Give each offer a matching page
We align the ad, search terms and landing page with a specific service. City targeting follows the area you can cover, with exclusions for places you do not serve.
4
Tune against the results
Campaign optimization runs daily during the first 30 days, then weekly. We use search terms and lead outcomes to adjust bids and budgets, with changes explained in reporting.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising within a client program
Read the paid results alongside the rest of the work
The Byers Septic Service case includes Google Ads alongside Lithium's SEO and a new website. Its conversion result shows how paid advertising contributed to that program. In the separate quote, Nathan Boos of Hillsview Building recommends the team based on his website and SEO experience.
Septic“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingFocus the targeting
Compare PPC opportunities in your chosen cities
For advertising limited to Concord, Fairfield or Santa Clara, start with the corresponding PPC page below; the California link opens the full statewide list.
Published price
Separate the management fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What to settle before funding Bay Area ads
Still curious?
Call (503) 766-5964 or email [email protected].
What should our starting Google Ads budget cover?
Our fee starts from $500 a month in management, plus ad spend. The media budget depends on your service keywords and the territory you target. We agree an amount you can sustain and the lead outcomes that will determine later changes.
Is PPC suitable if we only serve a few Bay Area cities?
A focused territory can be a good fit for PPC. We set geographic targeting and exclusions around those cities, then inspect where leads are coming from. The ad and its landing page also state your coverage, so the campaign reflects where you can take work.
What tells us an expensive click is worth buying?
The qualified lead and booked-job costs matter more than the click price alone. We track the call or form, and your team identifies the leads that become customers. That lets us compare campaign costs with the value of the work and decide which terms deserve continued spending.
How soon can we evaluate a campaign after launch?
Initial responses typically arrive within the first week, while a spending decision needs enough qualified calls and booking feedback to judge. We check the account as it starts running and address wasted terms or broken tracking promptly. Your report distinguishes customer leads from other recorded actions.
Are Google Ads the only paid channel you handle?
Lithium also runs Microsoft Ads and Meta advertising on Facebook and Instagram. We choose channels around the offer and how you plan to measure sales. For a business starting paid advertising, concentrating the budget can make results easier to assess before another channel is added.
Free action plan
Check your Bay Area ad spending with a free PPC plan
Bring your current ad results and tell us which services need fuller schedules. During a short video call with a co-founder, you'll get a free plan for testing the offer, targeting and tracking before increasing spend.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ