GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Richmond, California
Google Ads for Richmond service businesses, priced against what a click costs.
Richmond service businesses get Google Ads priced against local click costs, with call tracking on every ad and a monthly report in cost per lead.
- Every click tied to a keyword
- A page per job, not one page
- Spend follows the booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The price of a click
What a Richmond click is worth
A click in Richmond costs real money before anyone picks up a phone, and an account that cannot name the keyword behind a call is spending blind. Lithium Marketing runs Google Ads for Richmond service businesses, and the first number to know is your trade’s click price: “garage door repair richmond ca” averages $39.74.
The spread across trades is wide. Electrical clicks in Richmond average $11.90 while plumbing clicks average $39.24, so a plumber has to make fewer clicks work harder, with a tighter search list and a page that answers the question before it asks for the call.
Click costs in Richmond
What the clicks cost, trade by trade
Landscaping clicks average $34.54 in Richmond and pest control $31.75, both below plumbing and above electrical. A trade with lower click prices can test a small budget early, while a higher one needs the landing page finished before the first dollar goes out.
The day we checked “plumber richmond ca”, five paid ads sat above the local listings. Ads and the profile compete for two different places on the same page, so a campaign works with a complete profile, not against it.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency richmond ca | under 10 | not reported |
| ppc agency richmond ca | under 10 | not reported |
| ppc management richmond ca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair richmond ca | 50 | $39.74 |
| plumber richmond ca | 170 | $39.24 |
| landscaping richmond ca | 20 | $34.54 |
| pest control richmond ca | 70 | $31.75 |
| electrician richmond ca | 70 | $11.90 |
| water damage restoration richmond ca | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 65 to 363 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber richmond ca”, as Google showed it to a searcher located in Richmond. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richmond market
A wet season, a dry one, and a budget
The rainy season in Richmond begins in late October and ends in April, and September is on average the warmest month. If your crews work outside, the budget should lean into the dry months and pull back when the rain is steady. If your calls come from water damage, the wet months are the ones to cover.
The San Francisco-Oakland-Fremont metro holds 4,630,041 people, and a Richmond business can buy a click from anywhere in it. That is the reason to set the campaign city by city: spend in one place should follow the jobs your crews can reach, not the size of the map.
- residents (2025 estimate)
- 114,861
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.2%
- population change, 2020 to 2025
- housing units
- 42,509
- housing units
- of occupied homes owner-occupied
- 54.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.7%
- of homes built before 1980
- median home value
- $668,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Which trades are worth bidding on here
Contra Costa County has 86 roofing contractors. A roofer can bid on repair work with a landing page that says when a crew can come out, and cut the searches that only want a price.
Electrical is the bigger county field at 310 contractors, and its clicks are the cheapest in the trade table. Cheaper clicks buy more searches for the same budget, so an electrician can test a wider list and cut the terms that never book.
County Business Patterns
Trade and home service businesses in Contra Costa County
Establishments by industry, 2023
- Residential remodelers721
- Landscaping services355
- Plumbing, heating and air-conditioning contractors324
- Electrical contractors310
- New home builders231
- Painting contractors180
- Excavation and site preparation contractors89
- Roofing contractors86
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Richmond ad account gets built
Tracking goes in before the budget moves, and the campaign follows what the calls show.
1
Take the account apart first
Before a dollar moves, the current campaigns are read end to end, and the search terms that spent money without a call get listed.
2
Wire the tracking first
GA4, call tracking and conversion tags go on before spend, so the report can show which campaign and search term produced a call.
3
Give each service its own campaign
A drain cleaning job and a panel upgrade get separate campaigns, pages and budget lines, so a weak service cannot drain a good one.
4
Watch the account daily at first
Bids and search terms get checked every day for the first month and weekly after that, with spend set around your busiest months.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a glass company
The Google Ads piece of a glass company’s result
The ad figure on the card is Dixie Glass’s, a glass company on the Mississippi Gulf Coast. Lithium’s Google Ads work ran alongside a website build and an SEO program, so the card reflects all three, and the quote is Chris Martin of Mt. Hood Pro Painting.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Richmond
Ad targeting across the bay cities
Bids can be set city by city, so the pages below matter: Berkeley, Vallejo, Oakland, Daly City, Concord and Hayward each show what clicks cost there. The Bay Area page takes the metro view and the California page covers the state.
Published price
The management fee and what moves it
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Richmond owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
How do we set the monthly budget?
It depends on what a click costs in your trade and what a booked job is worth. At the prices in the table above, the same monthly budget buys very different volumes from one trade to the next, so yours gets set from the work your crews can take and adjusted once the tracking is real.
What happens in the first weeks of a campaign?
Most accounts produce their first calls within about a week of going live with tracking in place. The months after that are about subtraction: queries that never turned into a call get removed, and the money follows the ones that did.
What does the management fee cover?
Count on $500 a month to start, plus ad spend. From there the fee tracks your ad budget, the number of channels and any landing pages we build for the campaigns. Everything is fixed in writing before launch, with no haggling and no hidden upsells.
How long is the agreement?
Six months is the opening term, then it runs month to month, and 30 days’ notice ends it. The fee and any landing pages built for the account are agreed in writing before launch.
Could Microsoft or Meta ads earn a place?
Yes, when the audience lives there. Microsoft Ads, Meta and LinkedIn are all on the menu, and a second channel gets added once the tracking shows your buyers spend time on it or Google clicks in your trade climb.
Free action plan
Get a free ad plan for your Richmond trade
Send the site or the ad account, the trades worth buying calls for and the months you are busiest. A co-founder will go through the spend, the wasted searches and the landing pages on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ