GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Paid search across the Twin Cities
Twin Cities PPC that puts your ad budget behind better leads.
Put Twin Cities advertising dollars toward the jobs you want, with Google Ads reporting that connects campaign costs to calls and leads.
- Search terms checked for wasted spend
- Ad targets matched to your territory
- Lead costs reported by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend against the value of the job
Twin Cities PPC should be judged by the work it brings
Lithium Marketing builds and manages paid search campaigns for Twin Cities service businesses, using lead tracking to guide spending. The recorded average for “roofing company twin cities” is $67.17 per click. Before bidding on a phrase at that price, we review the service offer, landing page and value of the work you want.
A different trade calls for a different test: “landscaping twin cities” averages $6.90 a click. A low click price still needs to produce customers. We separate the services you advertise, check the resulting calls and use booked-job feedback to judge whether each campaign deserves more money.
Look past the click count
A caller’s job and location decide what the lead is worth
For “plumber twin cities”, the average click cost is $13.17. A plumbing campaign should distinguish the repairs and installations you offer, then send visitors to a page about that work. Calls about a service you do not provide are a reason to tighten the keywords or copy.
Pest control’s regional phrase, “pest control twin cities”, averages $15.55 per click. We examine which searches brought those visitors and which calls became customers. That review can reveal a treatment that deserves its own ad or a location that should be excluded, before you increase the overall budget.
| Searches naming | Searches a month |
|---|---|
| Minneapolis | 150 |
| St. Paul | under 10 |
| Bloomington | under 10 |
| Brooklyn Park | under 10 |
| Woodbury | under 10 |
| Plymouth | under 10 |
| “twin cities” searches | under 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair twin cities | 90 | $94.04 |
| roofing company twin cities | 140 | $67.17 |
| pest control twin cities | 70 | $15.55 |
| plumber twin cities | 110 | $13.17 |
| landscaping twin cities | 110 | $6.90 |
| electrician twin cities | 20 | not reported |
| hvac repair twin cities | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 374 to 7,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber twin cities”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Advertising through the year
Move the budget when your available work changes
The metro’s normal growing season extends from late April or early May through October. If your outdoor service schedule follows that window, prepare the offer and landing page before you want bookings to begin. Your appointment capacity and past customer demand decide how much to spend.
Indoor repairs and planned projects may follow a different calendar for your business. We review your booking records and available crews with you, then adjust campaigns around the work you can perform. A busy period is a reason to check capacity before raising bids, even when the ads are converting.
- residents (2025 estimate)
- 3,790,295
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.7%
- population change, 2020 to 2025
- housing units
- 1,551,396
- housing units
- of occupied homes owner-occupied
- 70.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 49%
- of homes built before 1980
- median home value
- $374,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: the Minneapolis-St. Paul-Bloomington metro area.
Be specific about the offer
Your service list should shape the account
The Twin Cities metro’s counties record 397 roofing contractors. If you sell roof repairs and replacements, the ads should explain which offer a customer is clicking. Separating those services makes it easier to compare lead quality and choose a budget that fits the jobs.
Plumbing, heating and air-conditioning businesses account for 1,015 establishments in the metro. A company offering several of those services needs reports that keep them distinct. We check lead costs by campaign and ask which requests turned into paid work, so a busy repair campaign does not hide poor installation results.
County Business Patterns
Trade and home service businesses in Twin Cities
Establishments by industry, 2023
- Residential remodelers2,078
- Landscaping services1,605
- Plumbing, heating and air-conditioning contractors1,015
- Electrical contractors795
- New home builders632
- Painting contractors589
- Excavation and site preparation contractors431
- Roofing contractors397
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: the Minneapolis-St. Paul-Bloomington metro area.
Build the account around outcomes
Set up the measurement before making the spending call
Each campaign needs a defined job, a defined territory and a way to connect an ad click with customer contact.
1
Review the offer and existing account
We examine the services you advertise, past search terms and the areas you cover. Your job values and crew availability help set the opening budget and decide what stays out.
2
Verify lead tracking
We check call tracking, forms and analytics before launching or changing campaigns. Where supported, CRM imports connect advertising leads with the bookings your team records.
3
Match ads with service pages
We build ad groups and landing pages around the job being offered, with geographic targeting for your chosen area. Search exclusions help prevent unrelated requests from using the budget.
4
Tune bids against incoming leads
Optimization runs daily for the first 30 days and weekly after that. We review search terms, bids and lead quality, then adjust spend with your booking feedback in view.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid search in a larger marketing project
The advertising results inside the Dixie Glass case
Google Ads conversions and organic visits appear as separate measures in Dixie Glass’s report. For this Mississippi Gulf Coast glass company, Lithium handled paid search campaigns along with website design and SEO. Matt Johnson also shares a recommendation from his time running On-Target Landscape.
Glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapePlan the campaign territory
Compare PPC in the cities your crews can cover
The linked PPC pages focus on Minnesota member cities within the Twin Cities metro. Check the cities you want to advertise in, then open the Minnesota directory if your territory goes beyond this group.
Published price
Separate the management fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Buying ads with the numbers in view
Still curious?
Call (503) 766-5964 or email [email protected].
How do we choose a starting ad budget for the Twin Cities?
We choose a starting budget against click costs, the jobs you want and what a customer is worth to your business. The first test should be narrow enough to learn from: a defined service and territory, with tracking working. Calls and booking results then guide expansion, not a target number of clicks.
Why might our management fee be above the starting price?
Ad spend, the channels being managed and the landing-page work determine the fee. Management starts from $500 a month, plus ad spend. We show those costs separately and agree the scope before launch, so you can see what goes to campaign work and what pays for advertising.
Can we restrict ads to one side of the metro?
We can target selected cities or ZIP codes and exclude areas outside your territory. The landing page should state that coverage too. We review the locations of incoming leads and refine targeting, because campaign settings alone do not confirm that every caller has a job in the right area.
What should we expect after a campaign launches?
Initial results commonly appear within the first week, followed by adjustments as calls and search terms come in. We look for the services and places producing qualified leads, then compare them with your booking records. Early traffic gives us something to improve; it is not a promise of a particular job count.
Are Google Ads the only paid channel you handle?
Lithium also manages Microsoft Ads and Meta advertising on Facebook and Instagram, with LinkedIn available when it fits the audience. We recommend channels based on the customer and offer. A project business may benefit from showing finished work, while another campaign needs to reach someone searching for a repair.
Free action plan
Find out where your next ad dollar should go
Bring the ad reports you have and tell us where the leads fall short. Your free Twin Cities PPC plan starts on a short video call with a co-founder, covering the offer, spending priorities and how to connect ads with bookings.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ