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Google Ads and PPC for St. Paul

Hire a PPC agency for St. Paul campaigns that target booked work.

Put your St. Paul ad budget behind the jobs you want, with campaign reports showing calls, leads and average cost per lead.

  • Search terms checked for wasted spend
  • Ad pages matched to your services
  • Campaign budgets reviewed regularly
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Make the spend accountable

St. Paul PPC starts with a service worth advertising

With Lithium Marketing managing PPC, St. Paul service businesses can see which campaigns produce leads and use booking feedback to decide where to spend. The phrase “roofing company st paul” averages $43.15 per click. Before bidding, we need a service offer strong enough to earn a call and tracking that can record it.

The average click on “plumber st paul” costs $66.89. We discuss what completed work is worth after labor and materials, then plan an initial budget around the calls you need and the estimates you can handle. The account should be run to that budget, with reasons for any proposed increase.

Spend when you can do the work

Use your schedule to set the advertising calendar

St. Paul has frigid, snowy winters and warm to hot, humid summers. If weather changes the services your crew can deliver, we plan campaign schedules and budgets around that availability. Your job history helps us decide when to promote the work, without assuming the same pattern for every trade.

Minneapolis lies west of St. Paul. If you want to advertise there as well, decide which jobs make sense for your crew before expanding the campaign. We can compare leads by location so you can see whether that added coverage brings work you want to keep taking.

residents (2025 estimate)
306,684
residents (2025 estimate)
population change, 2020 to 2025
-1.5%
population change, 2020 to 2025
housing units
133,051
housing units
of occupied homes owner-occupied
52.9%
of occupied homes owner-occupied
of homes built before 1980
77.6%
of homes built before 1980
median home value
$294,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

The offer behind the ad

Give a St. Paul searcher a reason to click

The Ramsey County trade count includes 41 roofing establishments. Your ad should tell a customer which service you provide and send them to a page about it. Roof repair and a replacement estimate call for different explanations, even when the same company handles both.

With 117 landscaping establishments in Ramsey County, a broad promise to improve a yard gives a buyer little to compare. Use an ad for the specific work you want to quote, supported by examples on the landing page. The same approach helps a plumber or pest company explain the service before paying for more traffic.

County Business Patterns

Trade and home service businesses in Ramsey County

Establishments by industry, 2023

  • Residential remodelers
    194
  • Landscaping services
    117
  • Plumbing, heating and air-conditioning contractors
    91
  • Electrical contractors
    66
  • Painting contractors
    53
  • Roofing contractors
    41
  • New home builders
    39
  • Excavation and site preparation contractors
    29

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Run the account with a reason

How we manage your St. Paul PPC test

We agree on the service, spending limit and measurement before launching or changing campaigns.

1

Start with the offer and account history

We review existing ads and leads with you, then choose the services and locations for the test. Your available capacity sets the boundaries.

2

Prove the tracking works

We test call and form conversions before using them to make spending decisions. Campaign reporting covers lead volume and average cost per lead.

3

Send the click to the promised service

Ads and landing pages describe the same job and next step. Search terms outside that service are excluded as the account collects data.

4

Review spending and booking feedback

Optimization runs daily through the first 30 days, then weekly. We use search terms, conversion data and your account of booked work to decide what to adjust.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Advertising in a complete program

Google Ads with website and SEO work at Drake’s 7 Dees

The garden center Drake’s 7 Dees used Lithium for Google Ads, with website design and SEO also part of its marketing program. Its case separates advertising measures from organic search results. In the owner quote, Marc Rickabaugh discusses the website and SEO work for his construction company.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Where to test next

Compare ad markets before widening coverage

For expansion, the links lead to PPC information for nearby Minnesota cities and the separate Rochester market. Use the Twin Cities overview to consider regional coverage, or the Minnesota page to explore other cities.

Published price

Separate campaign spending from the management fee

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

St. Paul advertising decisions before launch

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How do we decide the first month's advertising budget?

The starting budget depends on what a booked job earns and how many jobs you can take. Click prices help estimate the cost of a test; existing conversion data can improve that estimate. We agree on the spending limit, then use measured leads and your booking feedback to decide if it should change.

What affects the PPC management charge?

Ad spend, the channels we run and landing page work determine the management fee. Google Ads starts from $500 a month in management, plus ad spend. You see those costs separately before launch, so the amount paid to run the account is clear alongside the amount buying traffic.

How soon can a Google Ads test produce a result?

Initial results typically arrive within the first week of a campaign running. We check the search terms and recorded leads as they appear, and your team tells us what became an appointment or job. The opening results guide changes; they aren't a promise of a fixed lead count.

Will you recommend Facebook or Microsoft advertising as well?

We can manage Microsoft Ads and Meta advertising on Facebook and Instagram when those channels suit the offer and budget. A separate channel needs its own reason to be funded. We compare its lead results with the rest of the account before recommending a larger investment.

Can a busy season change how much we advertise?

Campaign budgets and schedules can follow the work your crew has capacity to take. Bring your booking history and known availability so we can plan changes before a rush or a slowdown. If demand shifts unexpectedly, we review the account against what you can deliver and the leads it is producing.

Free action plan

Set a test budget for St. Paul Google Ads

Tell us what you want to advertise, what a typical booked job is worth and how much work you can take. A co-founder will go through a free PPC plan on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan