PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Tempe, Arizona
A Tempe PPC account built around the jobs you want most.
Tempe service businesses get Google Ads aimed at the jobs that pay, with every call tagged to its keyword and cost per lead reported monthly.
- Every call tagged to a keyword
- One landing page per job
- Spend follows your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Tempe PPC, answered
How a Tempe ad budget should be split
Lithium Marketing manages Google Ads for Tempe service businesses, and the first job is separating the searches that produce work from the ones that only produce clicks. A click on “plumber tempe” averages $56.43 and a click on “pest control tempe” averages $49.45, so tracking goes in before a single bid is raised. Without it, nobody can say which keyword produced a call.
The expensive clicks are not spread evenly. A click on “hvac repair tempe” averages $11.33, on “water damage restoration tempe” $14.89 and on “electrician tempe” $20.64, so a plumber and an HVAC company should not start with the same budget. Opening spend follows your trade's click cost and the value of one booked job.
Click costs in Tempe
The spread in Tempe click prices
Sort the Tempe trades by what a click costs and the order comes out like this: plumbing at $56.43, pest control at $49.45, roofing at $40.29, garage doors at $28.21, landscaping at $24.46, electrical at $20.64, restoration at $14.89 and HVAC at $11.33. The cheap end is where a small budget buys the most clicks; the top of the list is where a weak landing page costs the most.
When we checked “plumber tempe”, the page had no paid ads on it and the map sat above the organic results. One search on one day does not make a rule, but it does argue for running the campaign with a filled-out Google Business Profile behind it.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency tempe | under 10 | not reported |
| ppc agency tempe | under 10 | not reported |
| ppc management tempe | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber tempe | 880 | $56.43 |
| pest control tempe | 320 | $49.45 |
| roofing company tempe | 110 | $40.29 |
| garage door repair tempe | 170 | $28.21 |
| landscaping tempe | 260 | $24.46 |
| electrician tempe | 260 | $20.64 |
| water damage restoration tempe | 70 | $14.89 |
| hvac repair tempe | 70 | $11.33 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 321 to 5,200 Google reviews each
- Directories in the top 10
- Facebook, Houzz, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber tempe”, as Google showed it to a searcher located in Tempe. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Tempe market
Target the map, not one pin
Interstate 10 runs near Tempe's western edge and Loop 101 follows its eastern border. A campaign can be built by corridor and ZIP code, not one radius, so a plumber who will drive to Chandler does not pay for clicks in north Phoenix.
The offer on the landing page matters as much as the map. Tempe's median home was built in 1984, so much of the housing is old enough for repair and replacement to be separate offers; two landing pages, one per intent, keep the ad copy matched to the search and the tracking readable.
- residents (2025 estimate)
- 190,571
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 86,182
- housing units
- of occupied homes owner-occupied
- 42.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 41.2%
- of homes built before 1980
- median home value
- $455,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Maricopa County
A bidding plan for each trade
Plumbing and HVAC is the biggest trade group in Maricopa County, with 1,604 contractors, and its two searches sit at opposite ends of the click-cost table: $56.43 for a plumber and $11.33 for HVAC repair. That gap is the bidding strategy. The plumbing campaign needs a tight list of negative keywords and a landing page that earns the click, while the HVAC campaign can test more broadly.
Pest control is a different bet. Maricopa County has 369 pest control companies, and the search costs $49.45 a click, so the campaign should be precise about the treatments you sell and the towns you cover. If it runs broad, some of that money buys product shoppers, not jobs.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,604
- Residential remodelers1,406
- Landscaping services1,148
- Electrical contractors1,135
- New home builders588
- Painting contractors419
- Pest control companies369
- Excavation and site preparation contractors361
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first campaigns
How a Tempe campaign gets built
The account goes live only after every call and form can be traced to the keyword that paid for it.
1
Read the account you have
Current campaigns, wasted search terms and whatever already converts get reviewed before anything is changed.
2
Tie every call to its keyword
Call tracking and GA4 conversion tags carry the keyword, the ad and the form into one report, so a call is never a mystery number.
3
Separate the jobs you sell
Drain cleaning, panel upgrades or whatever you want more of gets its own campaign, landing page and budget.
4
Start daily, settle into weekly
Bids and search terms get adjusted daily through the first 30 days and weekly after that, against the Tempe budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The ads, website and SEO behind a plumber's leads
The numbers on the card come from three pieces of work Lithium did for Sarkinen Plumbing, a Portland-area plumbing contractor: a new website, SEO and Google Ads. Chris Martin of Mt. Hood Pro Painting supplies the quote.
Plumbing“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Tempe
Ads that can run in six cities
Ads can be split by city, so a Tempe campaign can carry its own budget for Phoenix, Mesa, Chandler, Glendale, Gilbert or Scottsdale. The Arizona link opens the state page for every other city.
Published price
What PPC management costs in Tempe
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Tempe owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should I spend on ads in Tempe?
Enough to buy calls at a price your jobs can cover. Start from your trade's click cost, which the table above lists, and the value of one booked job, then set a monthly ad budget you can hold for three months while tracking proves the cost per lead.
What does the first week of a campaign look like?
Expect the first calls inside the first week of a tracked campaign. What happens after that is the real work: removing the search terms that never become jobs and putting that money behind the terms that do.
Can I stop the ads if they do not work?
You can stop with 30 days' notice once the first six months are done. The first term is six months, then the agreement rolls month to month. Management and ad spend stay on separate lines.
Do other ad channels make sense for a Tempe business?
It depends where your customers look. Meta ads on Facebook and Instagram and Microsoft Ads are both on the table, and either can make sense when a trade's Google clicks get expensive. The usual order is to prove cost per lead on Google, then test a second channel on a small budget.
What shows which campaign produced work?
Two records answer that each month: the campaign report lists calls and forms by keyword, and your team's notes say which of those became work. Put them side by side and the campaigns that book jobs separate from the ones that only collect clicks.
Free action plan
Price out a Tempe ad budget before you spend
Bring your trade and the value of one booked job. We will go over the Tempe click costs for your searches, and a co-founder will set the opening budget with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ