FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Paid search for Gilbert service businesses
Gilbert PPC management for Google Ads that targets paying work.
Reach customers searching for your services in Gilbert with Google Ads and campaign reports that show average cost per lead.
- Ads grouped by the work you sell
- Landing pages that match the search
- Calls and forms in campaign reports
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make the click worth buying
Gilbert PPC needs a budget your jobs can support
Lithium Marketing directs paid search spending toward the Gilbert services you want to book, then checks the leads with you. The average click price for “roofing company gilbert” is $50.28. At that price, the ad and landing page need to explain the specific service before a customer calls.
A click is the beginning of the cost calculation. We compare campaign spending with leads and ask which of those became jobs. The amount left after you pay to deliver the work helps determine how much you can afford to spend acquiring it.
Choose the searches deliberately
Gilbert click prices call for different starting budgets
The recorded average for “landscaping gilbert” is $19.03 per click. If your business offers both maintenance and larger projects, separate their ads and landing pages so you can judge the leads for each service. A lower click price still needs to produce work worth taking.
Electrical searches have a different benchmark: “electrician gilbert” averages $23.13 per click. We examine search terms, exclude requests outside your services and check the page people reach. Spend increases should follow better lead quality and booking feedback, not a larger traffic total alone.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency gilbert | under 10 | not reported |
| ppc agency gilbert | under 10 | not reported |
| ppc management gilbert | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair gilbert | 390 | $113.20 |
| roofing company gilbert | 210 | $50.28 |
| plumber gilbert | 1,300 | $28.62 |
| hvac repair gilbert | 10 | $26.77 |
| pest control gilbert | 210 | $24.35 |
| electrician gilbert | 390 | $23.13 |
| landscaping gilbert | 590 | $19.03 |
| water damage restoration gilbert | 90 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 153 to 3,300 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber gilbert”, as Google showed it to a searcher located in Gilbert. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Timing and territory
Let Gilbert job demand guide your ad schedule
Gilbert has sweltering summers and mild to warm winters with cold mornings. If your cooling repairs, outdoor projects or other services vary with those conditions, we compare your booking history with the campaign calendar. Funding should follow the months you can take the work.
Gilbert is in the southeastern Phoenix metropolitan area. A campaign aimed at the whole metro can cover more territory than your crew wants to travel. We choose geographic targets from your service area, then check the locations of incoming job requests before expanding.
- residents (2025 estimate)
- 287,285
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.2%
- population change, 2020 to 2025
- housing units
- 100,336
- housing units
- of occupied homes owner-occupied
- 73.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 4.1%
- of homes built before 1980
- median home value
- $575,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make a specific offer
A trade name is not enough to plan the campaign
Roofing contractors number 318 across Maricopa County. For a roofing campaign, start with the work your team wants to quote and explain it in the ad. Repair and replacement can need different messages, landing pages and budget decisions.
Maricopa County also records 1,148 landscaping establishments. A landscaper should advertise the outdoor services it sells, with photos and an estimate request that fit those jobs. The same discipline helps plumbers, painters and other service businesses avoid paying for broad searches they cannot turn into work.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,604
- Residential remodelers1,406
- Landscaping services1,148
- Electrical contractors1,135
- New home builders588
- Painting contractors419
- Pest control companies369
- Excavation and site preparation contractors361
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and ongoing review
Track which Gilbert ads produce leads
We establish the budget, tracking and service offer before judging whether an ad deserves more spend.
1
Inspect the account and choose the offer
We review existing campaigns or plan the first ones around your services, crew capacity and starting spend. Successful past campaigns inform what stays.
2
Check how leads are counted
Call tracking, form conversion tracking and analytics connect campaign activity to customer contacts. We test the setup before relying on the report.
3
Build the ad and page around the same job
We write ads and select keywords for specific services, with matching landing pages. Search exclusions help keep unrelated requests out of the campaign.
4
Use booking feedback to refine spending
Campaigns are reviewed daily during the first 30 days and weekly afterward. We use search terms, lead costs and your booking feedback to adjust bids and spending.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising within a service business program
F&W Fence’s paid and organic results
Lithium’s work for F&W Fence Co. included SEO, a website and Google Ads. The case reports paid conversion performance alongside changes in search visibility. The accompanying Mt. Hood Pro Painting testimonial gives Chris Martin’s perspective on the leads his business received.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingExpand only where the work fits
Price the next market before adding it to the campaign
Compare the PPC pages for Mesa, Chandler, Tempe, Scottsdale, Phoenix and Glendale before widening your targets. They provide a starting point for a separate budget decision; the Arizona link opens the wider city directory.
Published price
Plan Gilbert ad spend and management as separate costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Gilbert paid search buying questions
Still curious?
Call (503) 766-5964 or email [email protected].
What will I pay Lithium to run the ads?
Management starts from $500 a month, plus ad spend. The fee depends on your ad spend, the channels being run and landing page work. We quote those costs separately so you can see what pays for the agency’s work and what goes toward advertising.
How do we know if Google Ads can pay for itself?
Compare the average campaign cost per lead with how often you book those leads and the profit the work leaves after delivery costs. We need your booking feedback to make that comparison. Expensive clicks can support profitable jobs, but a campaign must earn its budget through the work it brings.
How soon can we judge a newly started campaign?
Initial results typically appear during the first week, and we watch the early account activity closely. Avoid judging the campaign from a single call or day of spending. Your reports and booking feedback help separate a search-term problem from a landing page or phone-handling problem.
Can you include Facebook or Microsoft advertising?
Microsoft Ads and Meta ads on Facebook and Instagram can be part of the paid media proposal. We consider the audience, offer and available budget before adding them. Each channel needs a clear role and reporting that lets you compare its customer leads.
What are the terms if we hire you for PPC?
PPC normally begins with a six-month agreement, followed by monthly service with 30 days’ notice. We settle the scope and fee before campaigns begin. Your proposal should make the management work, advertising budget and any landing page work clear enough to evaluate separately.
Free action plan
Work out a Gilbert PPC budget on a free planning call
Share your ad account, the services you want to promote and the approximate profit from a typical job after labor and materials. A co-founder will discuss a starting budget and campaign priorities on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ