GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Pay-per-click advertising in Phoenix
Phoenix PPC management measured in calls and cost per lead.
Phoenix trades and home service companies get Google Ads built on call tracking, with management from $500 a month plus ad spend.
- Every call traced to its keyword
- Wasted search terms cut weekly
- Landing pages matched to each ad
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Tracking before spending
Why Phoenix PPC starts with call tracking
Every Google Ads campaign Lithium Marketing runs for a Phoenix service business is reported in calls, leads and cost per lead. Plumbing is the priciest trade search we track in Phoenix: an average click on “plumber phoenix” costs $54.16, so a plumbing account needs tracking on every call and a landing page built to convert before its budget goes up.
Garage door repair, water damage restoration and pest control follow at $47.42, $36.51 and $34.34 a click. For trades in that range we start with exact and phrase match on the jobs you want most, add negative keywords from the first week’s search terms and send every click to a page with the phone number at the top.
Phoenix click prices
Lower-cost Phoenix clicks, and who they suit
At the other end of the trade table, a landscaping click naming Phoenix averages $9.29, a roofing click $16.74 and an HVAC repair click $17.70. At those prices a modest budget still buys enough clicks to learn which ads and search terms bring calls, which makes them a good place for a landscaper, roofer or HVAC company to start.
When we pulled up “plumber phoenix”, no ads showed and the Map Pack led the page. Ad placements shift with the hour, the searcher and each advertiser’s budget, so one look says little about the auction. What it does show is how much room the Map Pack takes at the top of the page, which is the case for keeping your Google Business Profile in shape while the campaigns run.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management phoenix | 50 | not reported |
| ppc agency phoenix | 20 | not reported |
| google ads agency phoenix | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber phoenix | 5,400 | $54.16 |
| garage door repair phoenix | 1,600 | $47.42 |
| water damage restoration phoenix | 480 | $36.51 |
| pest control phoenix | 4,400 | $34.34 |
| electrician phoenix | 1,900 | $23.74 |
| hvac repair phoenix | 260 | $17.70 |
| roofing company phoenix | 210 | $16.74 |
| landscaping phoenix | 2,900 | $9.29 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 125 to 5,200 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber phoenix”, as Google showed it to a searcher located in Phoenix. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Phoenix weather and budgets
A Phoenix ad calendar built around heat and monsoon season
Phoenix highs top 100 °F on most days from the end of May through late September, and pass 110 °F on about 21 days a year. If your AC repair or plumbing calls climb in that stretch, plan for spend to rise through May, hold through the hottest weeks and come down once the heat breaks.
The National Weather Service counts June 15 to September 30 as monsoon season, and a monsoon can bring flash floods, hail, destructive winds and dust storms. If storm damage and roof leak calls follow those storms, keep a restoration or roofing campaign built and paused, ready to switch on as soon as those calls start, with ads written for the damage people are calling about.
- residents (2025 estimate)
- 1,665,481
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 653,065
- housing units
- of occupied homes owner-occupied
- 57.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 41.6%
- of homes built before 1980
- median home value
- $420,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
How hard to bid in each Phoenix-area trade
Maricopa County has 1,604 plumbing, heating and air-conditioning contractors. If you’re one of them, win on the parts of the auction you control: ad copy that names the exact job, a landing page that loads fast on a phone and bids raised for the hours your phones are covered.
For a remodeler, one of 1,406 in the county, the click matters less than what happens after it. Ads should land on a gallery page with a short project form, and the account should count estimates booked as well as calls.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,604
- Residential remodelers1,406
- Landscaping services1,148
- Electrical contractors1,135
- New home builders588
- Painting contractors419
- Pest control companies369
- Excavation and site preparation contractors361
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
What happens in month one of Phoenix PPC
Your account is measured, tracked and rebuilt around your best jobs before we spend more of your money.
1
Baseline the account first
Before any change, we measure the calls, forms and cost per lead your account produces today, so every later change has a number to beat.
2
Tag calls, forms and booked jobs
Tracked numbers and form tags go on your ads and landing pages, and if you mark which leads booked, those jobs flow back into Google Ads as conversions.
3
An ad group for each job
AC repair, drain cleaning or storm roof repair: each job you want gets its own ad group and landing page, with a budget you can raise or lower as demand shifts.
4
Adjust daily for the first month
Bids, search terms and ad copy get adjusted daily for the first 30 days, then weekly, and the monthly report shows calls, leads and cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ads results
Dixie Glass: Google Ads, SEO and a new site in one program
For Google Ads proof, look at Dixie Glass, a Mississippi Gulf Coast glass company in business since 1946. Lithium ran its ads alongside a new website it built and the SEO it handled, so the figures on the card belong to all three. Chris Martin, president of Mt. Hood Pro Painting, is quoted next to it on the leads his company gets from Google, Facebook and its website.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingBids by city
Bidding beyond Phoenix
A Phoenix campaign doesn’t have to stop at the city line. If you take jobs in Glendale, Scottsdale, Tempe, Peoria, Surprise or Avondale, each one can get its own bid adjustment and ad copy that names it, and the pages below show what clicks cost there. The Arizona link leads to every other city we cover.
Published price
What PPC management costs in Phoenix
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What ad budget makes sense for my trade in Phoenix?
Start from what a booked job is worth to you and what clicks in your trade cost. A plumber paying $54.16 a click should point the budget at the jobs worth the most, while a landscaper at $9.29 can buy more clicks for the same money and learn faster. Your opening figure gets set with you on the strategy call, then moves with the cost per lead your tracking reports.
Will I see calls in the first month?
Usually within the first week, once tracking is live and the ads are approved. Month one is also the busiest for changes, with bids and search terms adjusted every day, so judge cost per lead on the weeks that follow.
How is the management fee set?
It starts at $500 a month, plus your ad spend. Above that floor, the fee follows how much you spend on ads, how many channels we run and whether we build landing pages for you. The typical range is printed in the price section above, and you’ll know your exact fee before you sign anything.
Can you run ads on Facebook and Instagram too?
Yes. Meta ads on Facebook and Instagram are a managed service, and so is Microsoft Ads. We usually open on Google Ads, where someone types in the job they need, then add a channel once the tracking shows room for it.
Should I pause ads in the slow months?
Only if your own call data says so. If calls drop once the summer heat breaks, we lower bids and move budget to the services that still sell, and the account keeps running so it keeps its history.
Free action plan
Find out what Phoenix clicks cost for your jobs, free
Share your current ad account, or tell us you’re starting fresh, along with the jobs you want booked. On a short video call, a co-founder will walk through Phoenix click prices for that work and the budget we’d start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ