Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Surprise, Arizona
A PPC plan for Surprise that starts with what a click costs, not with the budget.
An average click on “hvac repair surprise az” runs $110.50, so a Surprise PPC account has to prove which clicks became calls before it grows.
- Every call tagged to its keyword
- Landing pages for the jobs you want
- Budgets that follow your busy months
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Surprise
Which searches a Surprise budget should buy
Lithium Marketing runs Google Ads for Surprise service businesses, and the first job is making sure a click can be traced to a call. An account that cannot say which search produced a booking is guessing with real money.
The trades in Surprise carry very different click prices, and the table below sets them side by side. The budget gets built trade by trade: a landing page for each kind of job, a separate bid for each, and a running record of which search terms produced calls.
Click costs in Surprise
What each trade's click buys you
“plumber surprise az” averaged $61.71 a click, and “garage door repair surprise az” averaged $56.45. At those prices a plumbing or garage door company cannot afford a landing page that hides the phone number three scrolls down, so the page leads with the number and the service area.
Landscaping and pest control cost less, at $11.03 and $32.06 a click, and both drew 480 searches a month. A cheaper click buys room to test two landing pages and two offers before either one gets a bigger share of the budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency surprise az | under 10 | not reported |
| ppc agency surprise az | under 10 | not reported |
| ppc management surprise az | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair surprise az | 40 | $110.50 |
| plumber surprise az | 720 | $61.71 |
| garage door repair surprise az | 260 | $56.45 |
| pest control surprise az | 480 | $32.06 |
| roofing company surprise az | 110 | $31.20 |
| electrician surprise az | 210 | $17.53 |
| landscaping surprise az | 480 | $11.03 |
| water damage restoration surprise az | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 11 to 2,500 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber surprise az”, as Google showed it to a searcher located in Surprise. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Surprise market
Plan the budget around a city that keeps growing
Surprise added 22.5% more residents between 2020 and 2025, so the same budget is buying impressions in front of a growing audience. Whether that growth lands inside your service area is the question the geo settings answer, city by city.
The median home value here is $435,100, which is the scale of the asset your customer is protecting. That is why the campaign should chase searches that end in a service call, and why the report is written in calls and cost per lead, not impressions.
- residents (2025 estimate)
- 175,304
- residents (2025 estimate)
- population change, 2020 to 2025
- +22.5%
- population change, 2020 to 2025
- housing units
- 62,098
- housing units
- of occupied homes owner-occupied
- 79.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 2.8%
- of homes built before 1980
- median home value
- $435,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Maricopa County
The trades worth a campaign, and the ones that need a page first
Maricopa County has 1,604 plumbing, heating and air-conditioning contractors, and every one of them can bid on the same repair search. With that many bidders, the campaign has to win on the landing page and the negative keyword list, because the auction will not hand you a cheap click.
A roofer has fewer searches to cover. “roofing company surprise az” drew 110 searches a month at $31.20 a click, so one strong replacement page and a short exclusion list can put the money on searches that turn into inspections.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,604
- Residential remodelers1,406
- Landscaping services1,148
- Electrical contractors1,135
- New home builders588
- Painting contractors419
- Pest control companies369
- Excavation and site preparation contractors361
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first 30 days of a Surprise campaign
No bid moves until a call can be traced to the keyword that paid for it.
1
Read the account before touching it
The current campaigns get read line by line, from the groups that convert down to the search terms that have been spending without producing a call.
2
Tag the forms, the phone and the booking
A conversion tag goes on each route a customer can take, so a call from an ad can be named by keyword and by campaign.
3
Give each job its own campaign
Every kind of work you want more of gets a campaign and a page written for it, so the ad and the page promise the same thing.
4
Thirty days of daily work, then weekly
Bids and search terms get daily attention through the first 30 days. After that the account moves to a weekly review, with budget shifted toward the campaigns that brought calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A garden center case
A garden center, of all things, on paid search
Drake's 7 Dees is a garden center. Its card reports what one website, one SEO program and one Google Ads account returned for it. Matt Johnson's quote sits next to that card, and he speaks from his time running On-Target Landscape.
Garden center“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Surprise
Ad coverage for the towns you serve
A campaign can point at six towns on day one, and each has a page below: Peoria, Glendale, Buckeye, Phoenix, Avondale and Scottsdale, with the Arizona page covering the rest of the state. Read the pages for the towns you already serve before you widen the targeting; a city you cannot reach is a click you cannot afford.
Published price
What PPC management costs a Surprise business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you put money behind a click
Still curious?
Call (503) 766-5964 or email [email protected].
How much should I spend beyond the management fee?
Set it against what a booked job is worth to you. An expensive trade click buys fewer calls on the same budget, so the opening spend gets set trade by trade and adjusted once tracking shows the real cost per lead.
When do calls start coming in?
Usually the first calls arrive within a week of tracking going live. The weeks after that are about removing what does not work: search terms with no calls behind them, and bids that buy positions you do not need.
What happens if a campaign does not produce calls?
It gets cut, and the money moves to the campaign that does. Every campaign is judged on calls and cost per lead, so a search term or an ad group with nothing behind it does not get another month on hope.
Should we advertise on Meta as well as Google?
Only where we can measure what it returns. Meta ads on Facebook and Instagram and Microsoft Ads are both on the menu, and a second channel goes live when the first one stops improving or when your customers are already in that feed. Before that, it splits the budget for no gain.
Will I be able to see what each campaign returned?
Every month, in one report: calls, leads and cost per lead for each campaign, with the keyword that started each call. Add a note from your team on which leads became jobs, and the report shows which campaign produced work.
Free action plan
Get a bid plan before the next busy month
Point us at your ad account and name the two or three jobs you want filled. A co-founder will go through the search terms already spending money and say which ones to keep, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ