FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Paid search for Plano service companies
A PPC agency helping Plano businesses buy more job leads.
Put your Plano advertising budget behind the services you want to sell, with campaign reports on calls, leads and average cost per lead.
- Ad targeting by service and coverage
- Landing pages that match the ad
- Call and form conversion tracking
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know the price of the test
Plano PPC needs a budget built for your trade
With Lithium Marketing managing PPC for your Plano service business, the budget starts with the jobs you can profitably deliver. The average paid click for “garage door repair plano” is $79.12. At that price, the ad needs to describe the right service and the landing page needs to make calling easy.
We use click costs to size a test, then measure calls and leads against spending. You tell us which leads became jobs and what those jobs earned after the work was done. That helps decide if a campaign deserves more budget or needs changes to its searches, page or offer.
Compare costs before setting a budget
The same spend buys different tests in Plano
“Roofing company plano” averages $5.29 per paid click. A roofer can use that starting cost to plan a focused test around the work it wants, with repair and replacement offers kept distinct. The goal is to find out which offer produces leads the business can turn into paying jobs.
For “hvac repair plano”, an average click costs $58.74. A heating or cooling campaign needs a budget suited to those costs, plus a service page that answers repair questions quickly. We exclude search terms for work you do not sell and review campaign cost per lead before recommending more spend.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency plano | 10 | not reported |
| google ads agency plano | under 10 | not reported |
| ppc management plano | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair plano | 1,600 | $79.12 |
| hvac repair plano | 90 | $58.74 |
| plumber plano | 2,400 | $47.10 |
| water damage restoration plano | 260 | $35.60 |
| pest control plano | 880 | $34.23 |
| electrician plano | 390 | $16.61 |
| landscaping plano | 1,000 | $12.07 |
| roofing company plano | 140 | $5.29 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 143 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, MapQuest
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber plano”, as Google showed it to a searcher located in Plano. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Match spending to your calendar
Prepare for Plano’s weather without guessing at demand
July is Plano’s warmest month on average. If your cooling calls build in that period, we can plan ad spending around the work your technicians have capacity to take. A landscaper or other outdoor-service business may follow a different booking pattern; your job history guides that choice.
May is Plano’s wettest month on average. If wet-weather roof or property calls are part of your business, review the past bookings before increasing the related budget. We agree on the advertised services and availability with you, then adjust the campaigns as the schedule changes.
- residents (2025 estimate)
- 293,028
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.6%
- population change, 2020 to 2025
- housing units
- 117,686
- housing units
- of occupied homes owner-occupied
- 56.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 18.4%
- of homes built before 1980
- median home value
- $465,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The ad should sell your service
Be specific enough to earn a qualified call
Among Collin County’s recorded businesses are 133 roofing contractors. A roof ad that only says “quality service” gives a buyer little to act on. We write around the job you offer and support it with a landing page explaining the estimate and the next step.
There are 72 pest control establishments in Collin County. For a pest business, an ad should say if the offer is an inspection, a treatment or an ongoing service. That detail helps the caller understand what they are asking to book and gives your team a clearer lead to follow up.
County Business Patterns
Trade and home service businesses in Collin County
Establishments by industry, 2023
- Residential remodelers295
- Plumbing, heating and air-conditioning contractors264
- Landscaping services257
- Electrical contractors205
- New home builders198
- Roofing contractors133
- Excavation and site preparation contractors81
- Pest control companies72
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Control the spend from setup onward
Run a Plano ad test you can judge
Before expanding a campaign, we need to know which services it promotes, how contacts are counted and which leads your team can book.
1
Set the limits of the first test
You choose the service, coverage and spending ceiling with us. Existing account history helps identify searches worth keeping and ones to exclude.
2
Check what happens after an ad click
We review the landing page against the advertised job and test its call and form tracking. The reporting must distinguish visits from leads.
3
Review closely while the account settles
During the first 30 days, we review and optimize daily; after that, reviews run weekly. Search terms, bids and lead quality guide the changes.
4
Use booking feedback before adding spend
We compare campaign lead costs with your team’s record of booked work. A campaign earning cheap contacts still needs to bring jobs you want.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising within a broader marketing program
See the paid-search measure in the F&W Fence case
The core search conversion result for F&W Fence Co. appears alongside its organic search gains. Lithium’s work covered Google Ads, SEO and the company’s website. Drake’s 7 Dees owner Drake Snodgrass offers a separate perspective in his testimonial, including his experience with a website redesign and organic search.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesKeep geographic targeting deliberate
Spend in the cities your team can serve
Compare the PPC figures for Plano’s nearby markets before widening an account: Allen, Richardson, Frisco, Carrollton, McKinney and Garland each have a linked page. For a wider territory, use the Dallas-Fort Worth overview and the Texas links to plan the next test.
Published price
Keep campaign spend separate from the agency fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions about the money behind Plano PPC
Still curious?
Call (503) 766-5964 or email [email protected].
How are the agency fee and advertising budget charged?
Google Ads management starts at $500 a month, plus ad spend. The management fee depends on ad spend, the channels we run and landing page work. We agree on that fee and your advertising budget before launch. Your campaign report shows the leads produced by the spend, so you can review the investment without mixing those costs together.
How soon will a Plano paid-search test show results?
Initial results typically appear during the first week of running campaigns. Early calls tell us if the ad and page are attracting the intended work, but a few contacts are not enough to settle a long-term budget. We keep reviewing search terms and leads, then use your booking feedback to assess the test.
Can a costly click still lead to a profitable campaign?
It can if enough visitors become customers and the completed work covers the cost of winning it. We ask about average job revenue, the expense of doing the work and your lead-to-booking rate. Those inputs help set the spending limit. A low click price alone is not a reason to scale a campaign.
What if my ads bring calls for services I do not offer?
We review the searches and the ad wording, then tighten targeting or correct the offer. The landing page may also need clearer service limits. Tell us what callers are requesting so we can distinguish a poor search match from a message that gives customers the wrong expectation.
How long do I commit to having you run the ads?
The standard starting agreement covers six months of service. It then renews month to month, with 30 days’ notice to end it. The proposal also records the management scope and advertising budget, so changes in spending or channels can be discussed against an agreed starting point.
Free action plan
Set a starting budget for your next Plano ad campaign
Bring your current ad account, preferred jobs and an estimate of what a completed job earns after costs. A co-founder will work through a free PPC plan and starting budget with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ