SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Paid search for McKinney businesses
Put your McKinney advertising budget behind the services you want to sell, with reports showing campaign leads and average cost per lead.

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Businesses
we’ve worked with
Businesses we’ve worked with
Give the advertising budget a clear purpose
Lithium Marketing plans and operates PPC campaigns for McKinney service businesses that want to turn paid search visits into leads. The average click price for “plumber mckinney” is $45.19. At that cost, an ad needs a specific offer, a page that explains it and a reliable way to record the resulting calls.
Before setting a budget, we ask what you can deliver profitably and what your team has time to handle. Then we group searches by the service a customer wants, write the ads and build the landing pages to match. Reports show campaign spending and recorded leads; your booking records help us see which campaigns brought work.
Compare costs before choosing the test
Garage-door repair searches naming McKinney average $40.84 per click. Use that figure to discuss the scale of a test, along with the amount a repair or replacement job leaves after its costs. A click is the beginning of the sale; the landing page and phone response still have work to do.
The average paid click for “electrician mckinney” is $16.81. Electrical advertisers have a different starting cost, but the same need to distinguish profitable jobs from irrelevant searches. We use search-term reports and your account of incoming requests to exclude waste and improve the offer.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency mckinney | under 10 | not reported |
| ppc agency mckinney | under 10 | not reported |
| ppc management mckinney | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber mckinney | 1,600 | $45.19 |
| garage door repair mckinney | 590 | $40.84 |
| pest control mckinney | 880 | $33.68 |
| hvac repair mckinney | 50 | $19.50 |
| electrician mckinney | 480 | $16.81 |
| landscaping mckinney | 320 | $14.62 |
| roofing company mckinney | 320 | $2.21 |
| water damage restoration mckinney | 480 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber mckinney”, as Google showed it to a searcher located in McKinney. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Schedule around your business
July is McKinney’s warmest month on average. If your HVAC bookings rise in hot weather, decide how much repair work you can take before increasing the advertising budget. We use your call history and available appointments to plan when to raise or lower spending.
McKinney’s maximum average precipitation occurs in May. If rain affects your roofing, landscaping or other outdoor projects, decide how the ads should describe estimates and timing during those conditions. We can adjust the campaign to the work you are ready to take, keeping promises in the ad aligned with what your crew can deliver.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Give the ad a job-specific offer
In Collin County, roofing accounts for 133 contractor establishments. An ad can distinguish a repair visit from a replacement estimate before the buyer clicks. We put the same offer on the landing page, including the area you cover and the next step in arranging the work.
Pest control has 72 establishments in Collin County. If you provide both single treatments and recurring service, explain the offer the campaign promotes and ask about that purpose when reviewing leads. The same discipline helps other trades avoid buying a mixture of requests that need very different sales conversations.
County Business Patterns
Trade and home service businesses in Collin County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Launch with measurements you can use
Account setup, the offer and the lead measurement have to agree before spending increases.
We inspect existing campaigns or plan a new account around the service you want to sell. You confirm coverage, capacity and the amount available for advertising.
We test call tracking, form submissions and conversion settings so reports count the actions you expect. Booking feedback helps interpret those recorded leads.
We group customer searches, write service-specific ads and prepare landing pages with matching claims. Location settings keep the campaign focused on the area you choose.
Daily optimization runs through the first 30 days, followed by weekly adjustments. We refine bids, search terms and spending using lead costs and feedback about the work customers requested.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
An advertising result with its context
The Byers Septic Service case includes advertising alongside a website rebuild and SEO, all delivered by Lithium. Its Google Ads conversion measure belongs to the paid campaign; the organic search measures describe another part of the engagement. Nathan Boos shares a separate recommendation from his experience at Hillsview Building.
Septic9Xorganic traffic
91 to 799 visits a month
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingControl where the ads run
If expansion is part of your plan, compare the PPC guides for Allen, Frisco, Plano, Richardson, Carrollton and Garland. The Dallas-Fort Worth guide helps frame a metro campaign, while the Texas directory provides other city options. Add a market when you can support its customers.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Management starts from $500 a month, plus ad spend paid for the advertising itself. The management fee depends on ad spend, the channels we run and landing page work. We agree on those parts before launch so you can distinguish the cost of running the campaigns from the cost of the clicks.
Choose a budget you can sustain long enough to evaluate leads against booked work. We consider your trade’s click costs, the service being advertised and how much you keep after completing a job. Your sales process matters too: a campaign with unanswered calls needs attention before more spending.
Initial results typically arrive within the first week of running campaigns. As calls and forms come in, we check what each campaign costs to generate a lead and what customers are asking for. Your feedback helps us improve the search targeting and landing pages.
A cheap lead can waste your time if the customer needs work you cannot do profitably. We compare each campaign’s average cost per lead with the estimates and bookings it produces. That helps you judge which services to keep advertising and where the offer needs to change.
Lithium can manage Microsoft Ads and Meta advertising on Facebook and Instagram. Additional channels need their own role in the plan and affect the management scope. We discuss who you want to reach, what you want them to do and how the response will be measured before adding a channel.
Free action plan
Send your current campaign details or describe the service you want to advertise. A co-founder will discuss click costs, landing pages and a starting test during a short video call, then outline your free PPC plan.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ