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Paid search for McKinney businesses

McKinney PPC management services focused on better leads.

Put your McKinney advertising budget behind the services you want to sell, with reports showing campaign leads and average cost per lead.

  • Ad targeting by service and location
  • Landing pages written for the offer
  • Lead tracking checked before spending
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Give the advertising budget a clear purpose

Buy McKinney clicks with a plan for the call

Lithium Marketing plans and operates PPC campaigns for McKinney service businesses that want to turn paid search visits into leads. The average click price for “plumber mckinney” is $45.19. At that cost, an ad needs a specific offer, a page that explains it and a reliable way to record the resulting calls.

Before setting a budget, we ask what you can deliver profitably and what your team has time to handle. Then we group searches by the service a customer wants, write the ads and build the landing pages to match. Reports show campaign spending and recorded leads; your booking records help us see which campaigns brought work.

Schedule around your business

Prepare for seasonal work without guessing at demand

July is McKinney’s warmest month on average. If your HVAC bookings rise in hot weather, decide how much repair work you can take before increasing the advertising budget. We use your call history and available appointments to plan when to raise or lower spending.

McKinney’s maximum average precipitation occurs in May. If rain affects your roofing, landscaping or other outdoor projects, decide how the ads should describe estimates and timing during those conditions. We can adjust the campaign to the work you are ready to take, keeping promises in the ad aligned with what your crew can deliver.

residents (2025 estimate)
236,001
residents (2025 estimate)
population change, 2020 to 2025
+20.8%
population change, 2020 to 2025
housing units
77,617
housing units
of occupied homes owner-occupied
63.8%
of occupied homes owner-occupied
of homes built before 1980
7.8%
of homes built before 1980
median home value
$471,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Give the ad a job-specific offer

Show why this customer should contact your business

In Collin County, roofing accounts for 133 contractor establishments. An ad can distinguish a repair visit from a replacement estimate before the buyer clicks. We put the same offer on the landing page, including the area you cover and the next step in arranging the work.

Pest control has 72 establishments in Collin County. If you provide both single treatments and recurring service, explain the offer the campaign promotes and ask about that purpose when reviewing leads. The same discipline helps other trades avoid buying a mixture of requests that need very different sales conversations.

County Business Patterns

Trade and home service businesses in Collin County

Establishments by industry, 2023

  • Residential remodelers
    295
  • Plumbing, heating and air-conditioning contractors
    264
  • Landscaping services
    257
  • Electrical contractors
    205
  • New home builders
    198
  • Roofing contractors
    133
  • Excavation and site preparation contractors
    81
  • Pest control companies
    72

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Launch with measurements you can use

How the campaign earns its next budget decision

Account setup, the offer and the lead measurement have to agree before spending increases.

1

Review the account and sales goal

We inspect existing campaigns or plan a new account around the service you want to sell. You confirm coverage, capacity and the amount available for advertising.

2

Verify the lead events

We test call tracking, form submissions and conversion settings so reports count the actions you expect. Booking feedback helps interpret those recorded leads.

3

Connect the ad to its offer

We group customer searches, write service-specific ads and prepare landing pages with matching claims. Location settings keep the campaign focused on the area you choose.

4

Optimize regularly after launch

Daily optimization runs through the first 30 days, followed by weekly adjustments. We refine bids, search terms and spending using lead costs and feedback about the work customers requested.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

An advertising result with its context

Google Ads as part of the Byers Septic Service engagement

The Byers Septic Service case includes advertising alongside a website rebuild and SEO, all delivered by Lithium. Its Google Ads conversion measure belongs to the paid campaign; the organic search measures describe another part of the engagement. Nathan Boos shares a separate recommendation from his experience at Hillsview Building.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Control where the ads run

Consider the next city before widening your targeting

If expansion is part of your plan, compare the PPC guides for Allen, Frisco, Plano, Richardson, Carrollton and Garland. The Dallas-Fort Worth guide helps frame a metro campaign, while the Texas directory provides other city options. Add a market when you can support its customers.

Published price

Separate the management fee from the advertising budget

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

The spending questions behind a McKinney PPC campaign

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What do I pay Lithium, and what do I pay the ad platform?

Management starts from $500 a month, plus ad spend paid for the advertising itself. The management fee depends on ad spend, the channels we run and landing page work. We agree on those parts before launch so you can distinguish the cost of running the campaigns from the cost of the clicks.

How do we choose a sensible starting advertising budget?

Choose a budget you can sustain long enough to evaluate leads against booked work. We consider your trade’s click costs, the service being advertised and how much you keep after completing a job. Your sales process matters too: a campaign with unanswered calls needs attention before more spending.

How soon could customers start responding to a PPC campaign?

Initial results typically arrive within the first week of running campaigns. As calls and forms come in, we check what each campaign costs to generate a lead and what customers are asking for. Your feedback helps us improve the search targeting and landing pages.

Can a cheaper lead be a worse result for my business?

A cheap lead can waste your time if the customer needs work you cannot do profitably. We compare each campaign’s average cost per lead with the estimates and bookings it produces. That helps you judge which services to keep advertising and where the offer needs to change.

What if I want Microsoft or Facebook ads as well?

Lithium can manage Microsoft Ads and Meta advertising on Facebook and Instagram. Additional channels need their own role in the plan and affect the management scope. We discuss who you want to reach, what you want them to do and how the response will be measured before adding a channel.

Free action plan

Review your McKinney advertising budget with a co-founder

Send your current campaign details or describe the service you want to advertise. A co-founder will discuss click costs, landing pages and a starting test during a short video call, then outline your free PPC plan.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan