Orange County PPC that accounts for every ad dollar.

We compare likely click costs with your job value, margins and ability to turn leads into bookings. A focused campaign can be a better starting point than advertising every service across the county. You approve the test budget, and call tracking shows what the test produces before we recommend expanding it.

Ad-platform spending is a separate budget from Lithium’s management fee. Your ad spend, the channels we run and any landing page work determine the fee. Your proposal spells out both costs so you can assess total spending against the work the campaigns generate.

The service offer, coverage, landing page and lead tracking need to be ready before we launch. Your team also needs a way to answer and record the calls. Initial results typically arrive within the first week, but lead quality and booked work determine the next account changes.

Reporting can show both when your team supplies booking outcomes. Tracking identifies the campaign behind a call or form; your staff records if it became work. We review that feedback alongside spending, so repeated calls, price shoppers and jobs you cannot take do not all look like equal successes.

They can be part of the plan when the audience and offer suit them. Lithium manages Microsoft Ads and Meta campaigns on Facebook and Instagram as well as Google Ads. We explain what another channel would test and how its leads would be tracked before asking you to fund it.