Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Orange, California
PPC for Orange CA businesses that want better calls.
Put Orange ad spend behind the pest-control services you can deliver, with landing pages that explain the first visit.
- Specific ad offers
- Clear landing pages
- Tracked calls
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short version
PPC for Orange service businesses with defined offers
PPC can put an Orange service in front of a customer searching for help now. Lithium Marketing builds the Google Ads campaign around a confirmed offer, a fitting landing page and call tracking, so the owner can judge the leads as well as the clicks.
For a pest-control company, an inspection request is different from booking a treatment before the pest is identified. The ad and page should state what the first visit includes, which problems the team handles and how a customer requests the next step.
Buying clicks
Budget around the Orange pest-control request
“Pest control orange ca” has 110 monthly searches in the place data, with an average cost per click of $24.74. That makes a vague landing page expensive to test. Start with one service or inspection offer whose scope the company can explain and measure the inquiries it receives.
Use the pest account’s search terms and call descriptions to see whether the inspection offer matches what people asked for. If requests center on a different pest or treatment, change the destination before widening the budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency orange ca | under 10 | not reported |
| ppc agency orange ca | under 10 | not reported |
| ppc management orange ca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair orange ca | 110 | $161.19 |
| plumber orange ca | 210 | $151.60 |
| pest control orange ca | 110 | $24.74 |
| electrician orange ca | 70 | $12.93 |
| landscaping orange ca | 20 | not reported |
| roofing company orange ca | 10 | not reported |
| water damage restoration orange ca | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 70 to 2,000 Google reviews each
- Directories in the top 10
- Angi, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber orange ca”, as Google showed it to a searcher located in Orange. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Service area
Keep the ad reach inside the working area
A pest company's service map needs more detail than the city name. Villa Park is surrounded by the city of Orange, and Orange Park Acres is an unincorporated pocket within it. El Modena and North El Modena are unincorporated areas too. Confirm which addresses the crew serves before setting the ad boundary.
Orange is a city in northern Orange County. The company may also work in adjacent cities, but it should match each campaign's reach to actual crew coverage and check the job addresses that callers provide.
- residents (2025 estimate)
- 138,365
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.1%
- population change, 2020 to 2025
- housing units
- 46,952
- housing units
- of occupied homes owner-occupied
- 56.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 64.3%
- of homes built before 1980
- median home value
- $945,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Pest-control fit
Make the first visit easy to understand
An inspection ad should explain the first visit without assuming the caller already knows the pest or treatment. A separate treatment ad makes sense only for services the company can name and deliver.
The first visit may involve inspection rather than a chosen treatment. The campaign can use separate ad groups for the problems the company names and send each group to an explanation of its actual process.
County Business Patterns
Trade and home service businesses in Orange County
Establishments by industry, 2023
- Residential remodelers1,349
- Plumbing, heating and air-conditioning contractors1,028
- Electrical contractors943
- Landscaping services738
- New home builders663
- Painting contractors450
- Roofing contractors252
- Excavation and site preparation contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The PPC plan
Test a defined pest offer before widening the campaign
We agree on the first visit and the target service area before spending on clicks.
1
Write the offer
Confirm which pest problems and inspection steps the team accepts, including when a treatment decision follows.
2
Build the destination
Create a landing page that states the first visit, the customer details needed and a direct call or form action.
3
Set campaign boundaries
Target the locations the team serves and separate searches that ask for different services.
4
Review lead quality
Match calls and forms to search terms, then move budget toward inquiries the company can quote.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Ads alongside website design and SEO for a garden center
Drake’s 7 Dees is a garden center whose case covers website design, SEO and Google Ads. The adjacent quote comes from Dave Turin of Dozer Dave.
Garden center“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveReach
Choose Orange County coverage intentionally
Santa Ana, Anaheim and Costa Mesa have separate PPC pages below, along with the Orange County and California directories. Add those places to a campaign only where the business actually serves them and the lead quality supports the spend.
Published price
What Orange PPC management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much ad spend should an Orange pest company start with?
Start with an offer, service area and target cost per worthwhile inquiry, then size the test accordingly. The price band above covers management; a co-founder can discuss ad spend after learning the job value and capacity.
Can an ad promise treatment before an inspection?
Only if that is how the company actually works and the service can be stated accurately. When identification or diagnosis comes first, the landing page should sell the first visit clearly and explain how a later treatment decision is made.
How soon can a Google Ads campaign produce useful information?
Initial results typically appear within the first week. We still need enough real inquiries to judge fit beyond click counts. Call tracking and search terms help reveal whether the offer and locations are producing jobs the team wants.
Will Lithium manage ads beyond Google?
Yes. Depending on the audience and offer, Lithium can manage Microsoft Ads, Meta ads or LinkedIn ads as well. We would choose a channel for a specific campaign goal and report its inquiries separately.
What if the calls come from outside my working area?
We review location settings and the callers’ stated job locations, then tighten coverage and exclusions where the evidence supports it. No targeting system is perfect, so lead review remains part of campaign management.
Free action plan
Get an Orange PPC plan around a real service offer
Bring the inspection offer, service boundary and typical job value to a short video call with a co-founder. We will outline the first campaign and how its calls should be judged.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ