FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in North Charleston, South Carolina
PPC in North Charleston that traces every call to the ad that produced it.
North Charleston service businesses get an ad account where each call carries its keyword, a landing page per job and a monthly cost per lead.
- Call tracking on every ad
- A landing page for each job
- Budget moved to the best jobs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC, answered
How a North Charleston Google Ads budget is spent
Clicks in North Charleston are not cheap, and the electrician search shows it: an electrician click averages $75.21. Lithium Marketing runs Google Ads for service businesses here with tracking in place before the budget moves, so every call can be traced to the keyword, the ad and the landing page behind it. A plumbing, roofing or landscaping company gets its own account plan, built around its own jobs.
The spread between trades decides where the money goes first. A plumber click in North Charleston averages $58.24, a pest control click $23.87 and a landscaping click $10.63, so the same monthly budget buys a different number of clicks in each trade. We start with the trade that has the shortest path from click to booked job and add the others as the tracking proves them.
Click costs in North Charleston
North Charleston click prices and what they buy
Click prices in the table below run from $10.63 for landscaping to $75.21 for an electrician. A roofer advertising on the “roofing company north charleston” search gets about 30 searches a month to work with, so the landing page has to earn the click; a pest company has about 140 searches a month on “pest control north charleston” and a $23.87 click to turn into a call.
The “plumber north charleston” search we checked carried no paid ads, and the Map Pack held the top of the page. A campaign here works with a complete Google Business Profile, because the map listing and the ads answer different questions.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency north charleston | under 10 | not reported |
| ppc agency north charleston | under 10 | not reported |
| ppc management north charleston | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| electrician north charleston | 10 | $75.21 |
| plumber north charleston | 260 | $58.24 |
| pest control north charleston | 140 | $23.87 |
| landscaping north charleston | 50 | $10.63 |
| hvac repair north charleston | 10 | not reported |
| roofing company north charleston | 30 | not reported |
| water damage restoration north charleston | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 653 to 7,200 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber north charleston”, as Google showed it to a searcher located in North Charleston. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The North Charleston market
The North Charleston market behind your ad budget
North Charleston's population is 129,245, and Charleston County's is 436,200. The city line is not the edge of the market, so the campaigns target cities and radii, not one postal code.
Housing in North Charleston is a mix: 25.1% of homes went up in 2010 or later, and 49.8% of occupied homes are owner-occupied. For an owner-occupied home, the ad and the landing page can speak to the owner; for a rental, the form should ask who signs off before the estimate. Name the kind of property the job is on so the lead arrives with the answer.
- residents (2025 estimate)
- 129,245
- residents (2025 estimate)
- population change, 2020 to 2025
- +12.5%
- population change, 2020 to 2025
- housing units
- 54,781
- housing units
- of occupied homes owner-occupied
- 49.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 32%
- of homes built before 1980
- median home value
- $302,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Charleston County
Which Charleston County trades carry the bids
Charleston County lists 34 roofing contractors and 151 plumbing, heating and air-conditioning contractors. If a repair call goes to the company that can reach the address, that campaign needs a smaller radius than a remodeler's, and the landing page should say which parts of the city the crew covers.
The bigger trade groups use ads differently. Landscaping services number 184 in Charleston County, and a landscaper's jobs can be larger and further apart, so the ad can cover a wider area and the landing page can ask for the project details up front.
County Business Patterns
Trade and home service businesses in Charleston County
Establishments by industry, 2023
- Residential remodelers267
- Landscaping services184
- New home builders181
- Plumbing, heating and air-conditioning contractors151
- Electrical contractors93
- Painting contractors60
- Excavation and site preparation contractors59
- Pest control companies53
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first month of a North Charleston ad account
The tracking goes in first, so the first month's budget follows what the calls say.
1
Read the account you have
Every campaign, keyword and search term gets checked against the calls it produced, and anything that spent money without a call goes on a list to cut.
2
Put a name on every call
Call tracking and conversion tags run from the first day, so each call and form entry carries the campaign, keyword and ad that produced it.
3
Split the account by job
Each job you want more of gets its own campaign and landing page, so the budget can move toward the work your crews can take this month.
4
Keep the first 30 days close
Bids and search terms get adjusted daily for the first 30 days, then weekly, with the changes written into the monthly report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a fence company
F&W Fence Co.: Google Ads with a new site and SEO
Dave Turin of Dozer Dave, an excavation company, is quoted beside this card. F&W Fence Co. hired Lithium for Google Ads, and the same team rebuilt its website and ran its SEO; the card's numbers come from all three.
Fence“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround North Charleston
Google Ads for the cities beyond North Charleston
Ads can run city by city, so a campaign can cover the South Carolina pages below and the Georgia ones once the crews cross the state line. The South Carolina page collects the state in one list.
Published price
What Google Ads costs to manage in North Charleston
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
North Charleston questions before you run Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
What budget should we start with?
Work backward from the job. A booked job has a value, and a lead is worth a share of it; the click price and the landing page decide how many leads a month of budget can produce. Start with a figure you can lose without pain, then raise it when the report shows a cost per lead the jobs cover.
When do the first calls come in?
Calls can start in the first week, because the ads go live with tracking already attached. The first month is mostly subtraction: we watch which search terms bring calls, cut the ones that only spend, and move that money to the terms that book work.
How long is the ad management agreement?
The first term is six months, long enough for the account to learn. After that it renews monthly and either side can stop it with 30 days' notice. Management starts at $500 a month, plus ad spend, and the fee follows the size of the ad budget, the channels in play and any landing page work.
Should we run ads on Meta or Microsoft too?
A second channel can help, but not by default. Microsoft Ads and Meta ads on Facebook and Instagram are options when your buyers already spend time there, or when the Google click price leaves too little room. We test it only after the first channel has tracked calls behind it.
How do we tell which keywords pay?
The lead carries its source. Each call and form arrives with the keyword and ad that produced it, and once the team marks the ones that turned into work, the monthly report shows which keywords paid for themselves and which only produced noise.
Free action plan
Start with a free look at your North Charleston ads
Bring the account, the months when work piles up and the value of a booked job. A co-founder will walk through what clicks cost in your trade on a short video call and show where the first month's budget should go.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ