Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC for Augusta service businesses
Augusta PPC that brings calls from the jobs your crews can take on now.
Augusta businesses get Google Ads that tie every call to its keyword, with budgets set per trade and the fee published before launch.
- Every call tagged to its keyword
- A page for each job you sell
- Budget follows your call calendar
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Augusta PPC, answered
Where an Augusta ad budget should go
Paid search in Augusta is priced per trade, and Lithium Marketing runs Google Ads accounts that treat that price as a budget decision. An average click on “hvac repair augusta” costs $80.00, the highest in the table. At that price, an account that cannot name the call's keyword is buying guesses.
Click prices vary enough to change the plan: “electrician augusta” runs about 480 searches a month at $9.79 a click, while “garage door repair augusta” draws 390 at $35.35. An expensive trade leans on SEO, while a cheaper one can test paid search on a modest budget.
Click costs in the trade table
Reading a click price before you bid
A click on “roofing company augusta” averages $20.59, on about 390 searches a month. That price sets what a paid test has to earn back per call, so the account should cut the search terms that never produce one before it raises a budget.
No ads appeared on the “plumber augusta” results page when we checked, and the Map Pack held the top. Ad slots move by hour and by searcher, so the campaign should sit beside a complete profile and a landing page that answers the same job.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency augusta | under 10 | not reported |
| ppc agency augusta | under 10 | not reported |
| ppc management augusta | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair augusta | 70 | $80.00 |
| garage door repair augusta | 390 | $35.35 |
| pest control augusta | 720 | $21.02 |
| roofing company augusta | 390 | $20.59 |
| plumber augusta | 1,600 | $17.37 |
| electrician augusta | 480 | $9.79 |
| landscaping augusta | 1,300 | $8.75 |
| water damage restoration augusta | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 201 to 3,600 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber augusta”, as Google showed it to a searcher located in Augusta. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Augusta calendar
Plan spend around the seasons you can name
Augusta summers are very hot and humid, and 82 days a year reach or exceed 90 °F. If your calls climb when the air conditioning runs hard, the budget should be heavier in those weeks than in a mild month, and the ad schedule should follow your own call history, not a guess.
Augusta winters are short and mild, with 53 nights a year at or below freezing, and freezing rain can be a threat in wintertime. If outdoor work waits for spring, the cold weeks can carry a heating maintenance push instead; either way the account should match the work your crews can reach.
- residents (2025 estimate)
- 201,999
- residents (2025 estimate)
- population change, 2020 to 2025
- +0%
- population change, 2020 to 2025
- housing units
- 91,432
- housing units
- of occupied homes owner-occupied
- 50.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.5%
- of homes built before 1980
- median home value
- $178,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Richmond County
Which trades to bid on first
Richmond County has 49 plumbing, heating and air-conditioning contractors, more than any other trade on its chart. With that many businesses able to answer the same search, the landing page and the call tracking separate you, not the budget.
Only 7 roofing contractors work in Richmond County, and “roofing company augusta” still draws about 390 searches a month. That gap is why a roof repair campaign can start narrow: one service page, a tight set of search terms and a budget that grows only when the calls justify it.
County Business Patterns
Trade and home service businesses in Richmond County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors49
- Landscaping services33
- Electrical contractors32
- Residential remodelers27
- New home builders18
- Excavation and site preparation contractors10
- Pest control companies8
- Roofing contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Setting up an Augusta ad account
No dollar moves until the tracking is proven, and after that the campaigns follow the months your calls arrive.
1
Read the account first
Open the account, read the search terms, and separate what produced calls from what only spent money.
2
Connect the tracking
The tracking goes in before launch, so a call arrives with its campaign, keyword and ad attached.
3
Sort the work by job type
Pick the two or three jobs you want more of, and each one gets a campaign and a page written for it.
4
Tune by the calendar
The account gets a daily look for the first 30 days and a weekly one after that, arranged around the months your calls arrive.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A glass case with ads
A commercial glass company's paid search
The Portland glass company on the card, Town & Country Glass, ran its Google Ads through Lithium, and the website and SEO work came from the same team. The quote beside the card is from Marc Rickabaugh of Rickabaugh Construction.
Commercial glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionOutside Augusta
Paid search across the state line
A campaign can target both sides of the state line, and each nearby city has its own PPC page below. The Georgia link covers the rest of the state.
Published price
What PPC management costs in Augusta
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What starting budget makes sense in Augusta?
Begin with the value of one booked job and work backward: the click has to leave room under it. Your trade's click cost and the rate at which the landing page turns a click into a call set the number. We fix the opening budget with you and adjust it once tracking shows the real cost per call.
What does a realistic first month look like?
The first calls usually arrive inside the first week of a tracked campaign. After that, the account gets narrower: search terms that bring no calls come out, and the budget follows the terms that book work.
What does the management fee include?
The fee covers account setup, campaign and landing page work, conversion tracking, bid and search term management and monthly reporting. Management is from $500 a month, plus ad spend, and it scales with the spend, the channels and the landing pages the account needs.
Is Google the only place worth advertising?
Google is not the only option. Meta ads on Facebook and Instagram, and Microsoft Ads, are both available, and either can earn budget when Google clicks in your trade get pricey or when your customers already spend evenings there. Start with the cheapest calls and add a channel only after the tracking shows a return.
How do I know a lead became a job?
You mark the leads that became work, and the report follows each campaign from call to booked job. It lists calls, leads and cost per lead by campaign, so the campaigns that pay separate from the ones that only spend.
Free action plan
Set an Augusta ad budget around your slow and busy months
Bring two things: what a booked job is worth and which months fill your calendar. A co-founder will set the budget around your trade's click costs and the seasons on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ