Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Macon, Georgia
Google Ads for Macon service businesses, judged on cost per lead.
A Macon service business gets ads that name the keyword behind each call, with a monthly report on calls, leads and cost per lead.
- Every call tied to a keyword
- One page for each job you bid
- Spend follows your busy season
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in Macon
What a Macon click costs before it pays
Lithium Marketing starts a Macon Google Ads account with a price on a click, because a budget without the keyword behind it is a guess. An average click on “garage door repair macon” runs $38.75, so tracking comes before any increase in spend.
“plumber macon” runs $23.35, so every call and form needs a source. The report starts with calls, leads and cost per lead, and each call can be traced to the keyword and ad behind it.
The auction in Macon
Where Macon ads sit when they run
Local Services ads held the top of the page for “plumber macon” when we checked, above the Map Pack. A Macon campaign should sit beside a Google Business Profile, because the listings under those ads draw on the profile, the reviews and the service pages.
On that page, no paid search ads showed at all. The trade searches behind the clicks are worth a landing page either way: “landscaping macon” at 260 a month and “roofing company macon” at 210. A campaign should own a small set of those phrases, match each one to a page, and widen once the cost per booked job is known.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency macon | under 10 | not reported |
| ppc agency macon | under 10 | not reported |
| ppc management macon | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair macon | 210 | $38.75 |
| plumber macon | 880 | $23.35 |
| pest control macon | 390 | $23.29 |
| roofing company macon | 210 | $16.33 |
| electrician macon | 390 | $7.18 |
| landscaping macon | 260 | $6.35 |
| water damage restoration macon | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 388 to 2,700 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber macon”, as Google showed it to a searcher located in Macon. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Macon's seasons
When Macon calls bunch up
Macon has 83 days a year at 90 °F or above. If summer heat fills an HVAC or landscaping schedule, the ad budget should peak before those weeks, not after them.
Macon's other extreme is cold: 41 days a year with a low at or below freezing. If a freeze brings burst-pipe or heating calls, the budget needs room in those weeks too; your own call history decides how much.
- residents (2025 estimate)
- 157,556
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.1%
- population change, 2020 to 2025
- housing units
- 71,962
- housing units
- of occupied homes owner-occupied
- 51.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 55%
- of homes built before 1980
- median home value
- $174,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bibb County trades
Which Macon trades can carry a click
Bibb County lists 27 plumbing, heating and air-conditioning contractors and 13 roofing contractors. At Macon click prices, a plumber or roofer needs a landing page that books the job, because a page that only describes the company wastes most of the click.
Smaller trades can still buy calls: 12 pest control companies serve the county, and the pest control click averages $23.29. A pest company with a page per treatment can test a modest budget without bidding on every term at once.
County Business Patterns
Trade and home service businesses in Bibb County
Establishments by industry, 2023
- Landscaping services35
- Electrical contractors29
- Plumbing, heating and air-conditioning contractors27
- Residential remodelers25
- Roofing contractors13
- New home builders13
- Pest control companies12
- Painting contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Macon ad account gets set up
The account gets measured before a dollar moves, and the campaign calendar follows the calls.
1
Read the account you have
The existing account gets read line by line: campaigns that produce calls stay, and search terms that spend with nothing to show get listed for cutting.
2
Give every call a source
Call tracking, GA4 events and conversion tags record the keyword and ad behind each call and form, so the monthly report can name the search that paid off.
3
Build a page for each job
Each job you want more of, from drain cleaning to roof repair, gets a campaign and a landing page of its own.
4
Hold the first month to a daily check
Bids and search terms get reviewed every day for the first 30 days, then once a week, against the budget you set for Macon.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A published ad case
Garden-center traffic and paid conversions
Matt Johnson's quote, from his time running On-Target Landscape, sits beside the Drake’s 7 Dees card. Drake’s is a garden center, and Lithium built its website and ran its SEO and Google Ads; the card carries the results from that combined work.
Garden center“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeGeorgia paid-search pages
Where else in Georgia Lithium buys clicks
Every city below has a paid-search page with its own click costs, and the state page covers every other city.
Published price
The management fee for a Macon ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Macon owners ask before funding ads
Still curious?
Call (503) 766-5964 or email [email protected].
What ad budget gets a Macon campaign started?
Start from what a booked job is worth. Management starts at $500 a month, plus ad spend, and typical ad spend runs $2,000 to $5,000 a month. We set the first budget together once tracking shows what a call costs.
How soon can we judge the campaign?
The first calls usually land inside the first week, once tracking is live on the campaigns. Judging the account takes longer: daily checks through the first 30 days, then weekly, against the cost per booked job.
What does the management fee cover?
The fee pays for the account work: tracking, landing pages, search terms, bids and the monthly report. It grows with ad spend, the number of channels and how much landing page work you need, and ad spend itself is billed separately.
Do you run ads on anything besides Google?
Lithium also manages Microsoft Ads and Meta ads on Facebook and Instagram. The first channel is whichever buys calls most cheaply, and another gets added only when the report shows a return.
What shows up in the monthly report?
The report lists calls, leads and cost per lead for each campaign, and every call can be traced to its keyword and ad. When you tell us which leads became jobs, the report follows a campaign all the way to the work it produced.
Free action plan
Start with your call log, not a bigger budget
Send your current account, your busiest weeks and what a booked job is worth. A co-founder walks the spend and the tracking, and you leave with a free plan for the first month.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ