PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Denver, Colorado
PPC marketing that spends Denver ad money where it books jobs.
Before your Denver ad budget grows, tracking ties each call to the search behind it, and your monthly report shows which campaigns booked work.
- Calls tied to the keyword behind them
- Landing pages built per job
- Spend shifted toward booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where PPC money goes in Denver
Measuring first for Denver Google Ads
Lithium Marketing sets up Denver PPC campaigns to measure calls before increasing spend. The reason is easy to see: an average click on “water damage restoration denver” runs $119.82. We connect conversion tracking and use your booked-job records to judge which searches earn more budget.
A plumber paying $60.14 a click on “plumber denver”, or a garage door company paying $37.22 on “garage door repair denver”, can’t afford to send those clicks to a homepage. Each job gets its own landing page, carrying the offer the ad promised and a call button at the top.
Denver trade clicks
The Denver trades where ads cost least
Landscaping has the lowest click price of the Denver trade searches we tracked: $15.43 for an average click on “landscaping denver”, which draws about 1,900 searches a month. Start with the service you have room to book, agree on a spending limit and judge the test by qualified calls. A lower click price still needs profitable jobs behind it.
No ads showed on “plumber denver” when we checked. The ads shown can change between searches. We decide whether to combine paid campaigns with the separate SEO service after reviewing your existing calls and search presence.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management denver | 110 | not reported |
| ppc agency denver | 30 | not reported |
| google ads agency denver | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration denver | 480 | $119.82 |
| plumber denver | 2,900 | $60.14 |
| hvac repair denver | 320 | $53.05 |
| electrician denver | 1,600 | $37.36 |
| garage door repair denver | 1,300 | $37.22 |
| pest control denver | 1,900 | $30.54 |
| roofing company denver | 2,400 | $16.55 |
| landscaping denver | 1,900 | $15.43 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 25 to 18,000 Google reviews each
- Directories in the top 10
- Angi, Reddit, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber denver”, as Google showed it to a searcher located in Denver. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Denver weather and ad timing
Hail, snow and when to move a Denver budget
One study ranked Denver 10th most prone to hail storms in the continental United States, among areas of at least 50,000 people. If you fix roofs, siding or windows, keep a storm campaign built and paused, ready to switch on in the hours after hail hits your service area.
The average window for measurable snow runs from October 17 to April 27. If your calls shift with that window, toward furnaces, ice dams and snow removal in winter and toward yards and exterior work from spring on, move the budget along with them.
- residents (2025 estimate)
- 740,613
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 359,581
- housing units
- of occupied homes owner-occupied
- 48.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.5%
- of homes built before 1980
- median home value
- $616,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bids by trade
Which Denver County trades to bid hard on
Roofers, 103 of them in Denver County, sell jobs worth very different amounts, from a small leak repair to a full replacement. Bids should follow the value of each job, so if replacements are the work you want, the searches that lead to them get the highest bids.
Electrical contractors number 158 in Denver County, and an average click on “electrician denver” costs $37.36. At that price, fund the jobs that pay you most, such as panel upgrades and EV charger installs, and let SEO pages pick up the small service calls.
County Business Patterns
Trade and home service businesses in Denver County
Establishments by industry, 2023
- Residential remodelers270
- Landscaping services163
- Plumbing, heating and air-conditioning contractors159
- Electrical contractors158
- Roofing contractors103
- New home builders98
- Painting contractors94
- Excavation and site preparation contractors44
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Taking over the account
The first 30 days of a Denver Google Ads account
Measurement goes in on day one; bids and budgets change only after it’s reporting.
1
Review your account history
If you’ve run ads before, we go through the account’s search terms and costs to find what booked work and what only spent money.
2
Give every lead a source
Calls, forms and texts are each tagged with the campaign and keyword that produced them before any budget changes.
3
Split campaigns by service
Each service gets its own campaign and budget, so a drain cleaning search and a water heater search never draw from the same pool of money.
4
Tune on a schedule
During the first 30 days we review bids and search terms daily, moving to weekly reviews after that. Your monthly report explains the changes alongside calls and cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ads results
The ad results within Sarkinen Plumbing’s wider program
Google Ads was part of the work behind these results for Portland-area Sarkinen Plumbing. The plumber also hired Lithium to build its website and handle SEO, so read the case as a combined program. Beside it, Willard Power Vac owner Daniel Busby describes his experience with the team.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacSuburban targeting
Adding Denver’s suburbs to your campaigns
Compare click prices in the cities your crews can serve before expanding a Denver campaign. The nearby PPC pages include Centennial and Westminster; use the Colorado index when your target area extends farther.
Published price
The monthly fee for Denver PPC
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund a Denver ad campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What ad budget makes sense for a Denver trade?
It starts from what one booked job is worth to you and what your trade’s clicks cost here, which varies widely from trade to trade. Your starting figure comes out of the first call, and a month of tracked calls shows whether to raise it, hold it or move it to other jobs.
What happens in the first week of a Denver campaign?
Tracking goes live, the campaigns for your chosen jobs are built, and ads typically start showing within the first week. Those first days show which searches bring calls; lead quality and booked jobs guide later adjustments, without a fixed date for results to settle.
Can I end the Google Ads work if it isn’t paying off?
Once the usual six months are complete, cancellation needs 30 days’ notice because the agreement renews monthly. Bring concerns about lead quality to us as they arise so we can review the searches and landing pages with you. Campaign changes during that review still follow the budget you agreed to.
Should a Denver business advertise on Facebook too?
It depends on the service and how customers choose it. Google Ads can reach someone searching for a repair now, while Facebook and Instagram can show a finished project to someone considering similar work. We weigh lead quality and booked jobs alongside cost per lead before expanding to another channel.
Is my trade a good fit for Google Ads in Denver?
It fits when one booked job pays for the clicks it took to win it, with room to spare. A trade with large jobs and steady demand usually clears that bar, while a trade with small tickets may do better leaning on SEO. On the first call, we run that math with your own job values.
Free action plan
Set a starting budget for your Denver campaigns
Tell us your trade, your ad spend and what a typical job brings in. During a short video call, a co-founder reviews the click costs and your account history, then explains a starting budget and what the tracking needs to measure.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ