SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC and Google Ads for Aurora, Colorado
PPC for Aurora service businesses, built to earn the next call.
Put your Aurora ad budget behind services you want to book, with campaign reporting that shows calls and average cost per lead.
- Search terms checked for wasted spend
- Ads matched to service landing pages
- Campaign costs reviewed with bookings
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make the click earn its place
Aurora PPC needs a budget tied to the job
Lithium Marketing manages paid search for Aurora service businesses, using job value and lead quality to guide spending. The average click for “garage door repair aurora co” is $87.66. Before buying that traffic, we need an offer worth advertising, a page built for the request and tracking that shows how the campaign performs.
We review your existing account or plan a focused starting campaign, then agree on the spend before launch. A report full of clicks is not enough to decide what to do next. Calls, average cost per lead and your feedback on booked work give us a better basis for changing the budget.
Different services, different costs
Compare ad costs service by service
The “hvac repair aurora co” keyword averages $52.11 per click. For “roofing company aurora co”, the figure is $30.48. Those services need their own ads and landing pages, with reports that let you compare their lead costs. We review the searches that triggered your ads and exclude requests outside the work you sell.
Clicks for “landscaping aurora co” average $4.08. That can make a focused test more affordable, but the decision to keep spending depends on leads and bookings. We ask which contacts became estimates, which jobs were worth taking and what capacity remains before increasing the budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency aurora co | under 10 | not reported |
| ppc agency aurora co | under 10 | not reported |
| ppc management aurora co | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair aurora co | 590 | $87.66 |
| hvac repair aurora co | 390 | $52.11 |
| plumber aurora co | 1,300 | $50.04 |
| pest control aurora co | 320 | $45.35 |
| electrician aurora co | 720 | $39.48 |
| roofing company aurora co | 320 | $30.48 |
| landscaping aurora co | 260 | $4.08 |
| water damage restoration aurora co | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 282 to 4,700 Google reviews each
- Directories in the top 10
- Angi, Houzz
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber aurora co”, as Google showed it to a searcher located in Aurora. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Where and when to advertise
Spend inside your working area and your capacity
Aurora’s land area spans about 164.1 square miles. Mark out the area your crew can cover for the advertised service, then align location settings and landing-page wording with it. A campaign aimed at the whole city should be a business decision, not a default setting nobody reviewed.
Aurora summers have frequent afternoon thunderstorms. If weather changes the volume or type of work your business receives, we can account for that in campaign planning. We review your recorded calls and crew availability before adjusting the budget, so advertising follows work you can take on.
- residents (2025 estimate)
- 410,053
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.2%
- population change, 2020 to 2025
- housing units
- 152,377
- housing units
- of occupied homes owner-occupied
- 62.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 36.9%
- of homes built before 1980
- median home value
- $469,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Advertising a specific offer
The ad has to explain why a buyer should call
Arapahoe County records 102 roofing contractor establishments. Give a customer comparing roofers a specific service to respond to, such as a repair estimate if you offer one. We carry that promise into the landing page and compare its lead quality with other advertised jobs.
There are 231 landscaping service establishments in Arapahoe County. If your company sells both ongoing care and installation projects, those offers should not compete for the same ad budget without separate results. A lower-cost lead is not automatically the better lead for your schedule.
County Business Patterns
Trade and home service businesses in Arapahoe County
Establishments by industry, 2023
- Residential remodelers323
- Plumbing, heating and air-conditioning contractors251
- Landscaping services231
- Electrical contractors220
- Painting contractors129
- Roofing contractors102
- New home builders93
- Excavation and site preparation contractors40
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and ongoing decisions
Keep the Aurora advertising test measurable
Agree on the offer and spend, verify tracking, then make changes against the calls the campaign produces.
1
Decide what deserves a paid test
We review your best jobs, geographic coverage and available capacity. Existing campaigns are checked for waste before we recommend a starting budget.
2
Make the ad and page agree
Each priority service gets an ad and a landing page that describe the same offer. We check the request form and phone action before sending paid traffic.
3
Verify the conversion data
We configure call and form tracking, then test whether the reports count them correctly. You identify which leads became estimates and jobs so we can compare campaign average cost per lead with the work it brings.
4
Review daily while the campaign settles
During the first 30 days we review and optimize daily, moving to weekly work after that. Search terms, bids and lead costs guide the changes within your agreed budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid and organic results in context
Byers Septic: Google Ads supported by a site and SEO
Google Ads was part of the Lithium engagement for Byers Septic Service, alongside website design and SEO. Its case includes both paid advertising and organic search results from that work. Chris Martin’s testimonial describes the separate marketing relationship with his painting business, Mt. Hood Pro Painting.
Septic“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingSelect another ad market
Budget for nearby cities deliberately
Use the PPC pages for Denver, Centennial and Highlands Ranch when comparing markets you already serve. Thornton, Westminster and Lakewood are linked too, along with all Colorado cities, so the budget discussion can follow your crew coverage.
Published price
Separate the agency fee from the Aurora ad spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Decisions to make before an Aurora ad campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What do we pay Lithium, and what goes to advertising?
Management starts at $500 a month, plus ad spend. The management fee depends on ad spend, the channels we run and landing page work. We discuss both amounts before launch so you know the total commitment and can compare it with the jobs the campaign needs to support.
How soon can we learn anything from a new campaign?
Initial results typically arrive within the first week, but the first calls do not settle the long-term budget. We review what people searched for, whether they contacted you and the quality of those leads. Your booking feedback helps distinguish an encouraging start from a campaign that needs a different offer.
Can a tight ad budget work with Aurora click prices?
A tight budget needs a narrow test with enough room to learn about one service. We consider click costs, job value and the landing page before recommending that test. If the budget cannot support a sensible campaign, we will explain the limitation before you commit to advertising.
What happens if paid calls do not turn into jobs?
We investigate the search terms, the offer and what happened after contact before raising spend. Campaign reporting gives the average cost per lead; your team supplies the booking outcome. The next change might be an exclusion, a different landing-page explanation or a correction to how calls are handled.
What terms apply if we hire you to run Google Ads?
Plan on an initial six-month service agreement, then month-to-month work that can end with 30 days’ notice. The proposal states the management fee and campaign scope. We use ongoing results to discuss ad spend changes, keeping that budget distinct from the service agreement.
Free action plan
Price the next campaign with a free Aurora PPC plan
Tell us what you want to advertise, your current spend and which jobs are worth pursuing. On a short video call, a co-founder will review the likely click costs and propose a starting test.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ