Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Pay-per-click ads in Charlotte
PPC for Charlotte service businesses that ties every ad to a booked job.
Google Ads for Charlotte trades costs from $500 a month in management, plus ad spend, with each call traced to the search behind it.
- Calls tied to the keyword that won them
- Wasted search terms cut early
- Bids set by part of town
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC basics for Charlotte
Why Charlotte Google Ads start with tracking
Clicks on “garage door repair charlotte” average $52.29, and “plumber charlotte” clicks average $39.72. At those prices, Lithium Marketing puts call tracking on the account before a dollar of your budget moves, because a call you can’t tie to its keyword is money you can’t judge.
HVAC repair sits at the top of the cost table at $66.64 a click, on about 390 searches a month. An HVAC company shouldn’t send a click that expensive to its home page, so each repair you advertise gets a landing page built for it, with the phone number at the top.
Click prices by trade
Reading Charlotte’s click-cost table
“Electrician charlotte” averages $20.87 a click on about 1,900 searches a month, against $31.27 for “pest control charlotte”. An electrician can test broader search terms and more services at that price, while a pest control company should split its ads by pest and treatment, each landing on the page for that problem.
Google showed no ads for “plumber charlotte” when we checked. Ads come and go by hour, budget and searcher, so we read a quiet results page as a reason to test a small campaign and measure it, never as a sign the market is easy.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency charlotte | 90 | not reported |
| ppc management charlotte | 10 | not reported |
| google ads agency charlotte | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair charlotte | 390 | $66.64 |
| garage door repair charlotte | 3,600 | $52.29 |
| plumber charlotte | 3,600 | $39.72 |
| pest control charlotte | 1,900 | $31.27 |
| water damage restoration charlotte | 480 | $27.27 |
| roofing company charlotte | 1,900 | $24.60 |
| electrician charlotte | 1,900 | $20.87 |
| landscaping charlotte | 1,000 | $9.19 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 591 to 1,500 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber charlotte”, as Google showed it to a searcher located in Charlotte. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Charlotte’s seasons
When a Charlotte budget should rise and fall
Charlotte’s hot, humid stretch can start as early as May and run to the end of September, with an average of 44 days a year at 90 °F or above. If your AC repair or irrigation calls rise in those months, set the budget to rise with them; if they hold level, keep the budget level too.
Winter can matter as well. Snow and ice storms in Charlotte often pull tree limbs down onto power lines. If storm damage brings your roofing, tree or electrical crews a rush of calls, keep a storm campaign built and paused so it can go live as soon as the weather turns.
- residents (2025 estimate)
- 964,784
- residents (2025 estimate)
- population change, 2020 to 2025
- +10.3%
- population change, 2020 to 2025
- housing units
- 399,305
- housing units
- of occupied homes owner-occupied
- 51%
- of occupied homes owner-occupied
- of homes built before 1980
- 27.9%
- of homes built before 1980
- median home value
- $385,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Contractors in Mecklenburg County
How project trades and roofers should bid in Charlotte
Mecklenburg County has 426 new home builders and 488 residential remodelers. If one remodel or custom build is worth thousands to you, a higher cost per lead can still pay, so those campaigns aim at fewer, larger jobs, with a quote form that asks for the scope before anyone calls back.
Roofing is a smaller field, with 97 roofing contractors in the county. Ads that name the neighborhoods you work and send clicks to a page full of roofs you’ve replaced there give a roofer a reason to be picked over the next listing, before any bid goes up.
County Business Patterns
Trade and home service businesses in Mecklenburg County
Establishments by industry, 2023
- Residential remodelers488
- New home builders426
- Landscaping services392
- Plumbing, heating and air-conditioning contractors300
- Electrical contractors277
- Painting contractors162
- Roofing contractors97
- Excavation and site preparation contractors78
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
PPC setup
Your first month of Charlotte PPC
Nothing gets more budget until the tracking shows it books work.
1
Review the account you have
If you run ads now, we go through the search terms, ads and landing pages to find where money leaks before changing anything.
2
Connect calls and forms to keywords
Call tracking, GA4 and conversion tags go in, so each lead shows the search and ad that produced it.
3
Split campaigns by service and area
AC repair, drain cleaning or roof replacement each get a campaign, aimed at the parts of Charlotte you want and pointed at a landing page for that job.
4
Adjust bids as the data comes in
For the first 30 days, bids and negative keywords get a daily review. After that the review is weekly, and budget follows the campaigns producing booked work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Google Ads proof
PPC, SEO and a new website behind one garden center’s numbers
On the card is Drake’s 7 Dees, a garden center. Lithium managed its Google Ads and also built its new website and handled its SEO, so read the numbers as the work of all three. Matt Johnson’s recommendation sits next to it, from his time running On-Target Landscape.
Garden center“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAds around Charlotte
Google Ads for the cities near Charlotte
Ads can follow your crews past the city line, with bids and budgets set separately for each town. The PPC pages below cover Concord, Winston-Salem, High Point and Greensboro in North Carolina and Rock Hill and Columbia in South Carolina, and the North Carolina link lists the rest.
Published price
What Charlotte PPC management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Charlotte PPC, before you spend a dollar
Still curious?
Call (503) 766-5964 or email [email protected].
How big should my Charlotte ad budget be?
Typical Lithium accounts spend $2,000–$5,000 a month on ads. Where yours falls depends on your trade’s click price and how much work you want each month: an HVAC company buying repair clicks needs more than a landscaper testing a few services. We pick a starting figure with you and revise it after the first weeks of tracked leads.
Is PPC faster than SEO for a Charlotte business?
Usually. Initial results from a tracked campaign typically show within the first week, while SEO rankings typically take 60 to 90 days. Running both lets ads cover the calls you need now while SEO works on the searches you won’t have to pay for click by click.
How is the PPC management fee set?
From $500 a month, plus ad spend. The fee rises as your ad spend grows, and adding channels beyond Google or having us build landing pages adds to it as well. You see the exact number before any campaign goes live, with no haggling and no hidden upsells.
Should a Charlotte contractor run Facebook or Microsoft ads too?
They can, once your Google campaigns are tracked and paying their way. Lithium manages Microsoft Ads and Meta ads on Facebook and Instagram as well, and a test there makes the most sense when Google clicks in your trade run high, as they do for HVAC and garage door searches naming Charlotte.
What shows up in the monthly PPC report?
A Looker Studio report, sorted by campaign, with calls, leads and cost per lead on each line. Tell us which leads became paying jobs and the report adds what each booked job cost, the figure we use to decide where next month’s budget goes.
Free action plan
Find out what Charlotte clicks would cost your business, free
If you run ads now, share access to the account; if not, send your trade and service area. On a short video call, a co-founder will go through where the money goes today and where a Charlotte budget should start.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ