Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Search engine optimization, Charlotte NC
Charlotte trades from plumbing to painting get SEO that works the Map Pack and each neighborhood they serve, with a co-founder on the first call.

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we’ve worked with
Businesses we’ve worked with
Charlotte SEO in short
SEO from Lithium Marketing starts with the Map Pack. When we checked “plumber charlotte”, the map listings came first on the page, above every website, so the first month of work goes into your Google Business Profile: its categories, its photos and the review requests that feed it.
The three businesses in that Map Pack showed 1,400, 1,500 and 591 Google reviews. Nobody closes a gap like that in a month. What you can change sooner is how closely your profile and pages match the search: a category for each service, a page on your site behind each category and a review request after every finished job.
Trade searches in Charlotte
“Plumber charlotte” draws about 3,600 searches a month and “electrician charlotte” about 1,900. Volume like that rewards a page for each job you do, written for a Charlotte customer, because Google matches a search for a water heater or a panel upgrade to the page that covers it.
No AI Overview showed for “plumber charlotte” when we checked, but a People also ask box did. Those questions belong in the first lines of your service pages, and the same answer-first writing is what AI search tools read when they pull from a site. AI search work is part of every retainer, though no one can promise an AI mention.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency charlotte | 880 | $26.36 |
| seo company charlotte | 880 | $26.36 |
| seo charlotte | 320 | $39.49 |
| seo services charlotte | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber charlotte”, as Google showed it to a searcher located in Charlotte. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
How Charlotte is laid out
Charlotte has 199 neighborhoods radiating out from Uptown, and Google builds the Map Pack partly on how close a business is to the person searching. One address rarely holds a map spot from Steele Creek in the southwest to University City in the northeast. Area pages for the neighborhoods you want give you a second way in, through the organic results under the map.
Write each area page from the work you do there. Myers Park, Dilworth and Eastover hold some of Charlotte’s oldest and largest houses, so a page for those neighborhoods should show repairs and upgrades on older homes, while a Steele Creek or University City page shows the jobs you’ve done in those parts of town.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Mecklenburg County’s trades
A profile that says only “plumber” looks like the rest of the 300 plumbing, heating and air-conditioning contractors in Mecklenburg County. Splitting your services into categories and pages, such as drain cleaning, water heater replacement or AC repair, gives Google a specific match for each search.
Electricians face a similar field, with 277 electrical contractors in the county. Reviews that name the job and the place, like a panel upgrade in Dilworth, help Google and customers connect your business to both the service and the neighborhood.
County Business Patterns
Trade and home service businesses in Mecklenburg County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer
Tracking comes first, so you can see what every later step is worth in calls.
Call tracking and Search Console go in first, so each later fix is judged by the Charlotte calls it brings.
Slow pages, crawl errors and broken links get fixed early, because every page we add later depends on Google reading the site cleanly.
Each service on your Google Business Profile gets a matching page on your site, plus area pages for the neighborhoods and nearby towns you want.
Links go to the pages that earn calls, and your business details are kept identical on Yelp, Thumbtack and the other directories customers check.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Results from a glass company
Town & Country Glass is a commercial glass company in Portland that brought Lithium in for a new website, SEO and Google Ads, so the card reflects all three. In the quote, Marc Rickabaugh of Rickabaugh Construction talks about the website update and SEO Lithium did for his company.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionSEO in nearby cities
Before you write an area page for a nearby town, check its search numbers. The SEO pages for Concord, Winston-Salem, High Point and Greensboro, and for Rock Hill and Columbia in South Carolina, list them, and the North Carolina link covers every other city with a page.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Revenue per lead sets most of it, along with how many pages, links and profile updates your goals call for each month. A painter after more interior jobs in three or four neighborhoods is usually quoted near $1,300. An HVAC company chasing repair and replacement searches across the city from a thin site needs a heavier monthly workload and is priced toward $3,000.
In stages. Fixes to speed and crawl errors tend to register within the first 30 days. Map Pack and long-tail gains typically follow at 60 to 90 days, and revenue tends to compound from month four. Every call is tracked from week one, so the trend line starts long before rankings settle.
No, and be wary of anyone who does: Google sets the order, and it shifts with where each searcher is standing. What we guarantee is the work, listed in your report each month next to the calls it brought: profile updates, new pages, review requests and links.
Often, yes. A service-area business can set its Google Business Profile to cover Charlotte without showing a street address, and area pages give you a way into the organic results for the neighborhoods you serve. The Map Pack still leans toward businesses near the searcher, so those pages carry more of the load.
Not much once setup is done. We’ll ask for job photos now and then, a quick answer when we write a new service page, and access to your Google Business Profile. Pages, links, listings and the monthly report are our work.
Free action plan
Send us your website and the three jobs you most want the phone to ring for. We’ll check how you appear for those searches across Charlotte, and a co-founder will walk you through it on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ