FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Paid advertising for Buffalo
A PPC agency helping Buffalo businesses book work.
Use PPC to reach Buffalo customers searching for your services, with campaign reports that show calls, leads and average cost per lead.
- Ads matched to the service searched
- Campaign costs and lead reporting
- Search terms checked for wasted spend
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make the click worth paying for
Buffalo PPC starts with a job you can profit from
Lithium Marketing plans and manages paid advertising for Buffalo service businesses around the jobs they want to win. An average click for “water damage restoration buffalo” costs $142.45. At that price, the ad needs a specific service offer, a focused landing page and tracking before the budget starts running.
Across service trades, we ask what a completed job leaves after labor and materials, how often a lead books and how much work your crews can take. Those answers help set a starting budget. Once ads run, campaign costs and your booking feedback guide changes to the offer, bids and search terms.
Different searches, different budgets
Compare click prices with the work behind them
“Roofing company buffalo” averages $24.06 per click. Separate roof repair from replacement offers if both matter to your business. A customer should land on an explanation of the service named in the ad, with a call or estimate request that fits that job.
At $4.00 per click on average, “landscaping buffalo” calls for its own budget calculation. Decide if the offer is maintenance, installation or another service before bidding. We review the searches that trigger your ads and exclude those that bring people looking for work you don't sell.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management buffalo | 10 | not reported |
| google ads agency buffalo | under 10 | not reported |
| ppc agency buffalo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration buffalo | 90 | $142.45 |
| garage door repair buffalo | 390 | $30.54 |
| pest control buffalo | 1,900 | $25.44 |
| roofing company buffalo | 880 | $24.06 |
| plumber buffalo | 1,600 | $23.82 |
| electrician buffalo | 480 | $17.62 |
| landscaping buffalo | 1,000 | $4.00 |
| hvac repair buffalo | 40 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 106 to 4,500 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber buffalo”, as Google showed it to a searcher located in Buffalo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Adjust for the schedule you can deliver
Let weather and capacity inform your ad calendar
Buffalo's winter lake-effect snow bands depend on wind direction off Lake Erie. If weather changes where your crews can work or the calls you receive, the ad plan needs to account for it. We discuss seasonal offers and service coverage with you so the advertising reflects what customers can book.
Buffalo summers have abundant sunshine with moderate humidity and temperatures. If outdoor jobs fill part of your schedule, use your past bookings to plan when to promote them. We can change spending as your capacity changes; the campaign should help fill the openings you have.
- residents (2025 estimate)
- 274,613
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 136,850
- housing units
- of occupied homes owner-occupied
- 43%
- of occupied homes owner-occupied
- of homes built before 1980
- 89.7%
- of homes built before 1980
- median home value
- $164,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Choose an offer worth testing
Your trade label is only the beginning of an ad
There are 162 electrical contractor establishments in Erie County, New York. For an electrician, a campaign about a specific installation can explain more than a general promise of electrical work. A focused offer also makes the lead report easier to judge against the jobs you intended to attract.
Erie County, New York has 445 landscaping service establishments. A business selling several types of outdoor work can separate them in its campaigns, then compare the calls each offer produces. For any trade, your booking feedback helps us distinguish an appealing ad from an offer that earns paying customers.
County Business Patterns
Trade and home service businesses in Erie County
Establishments by industry, 2023
- Residential remodelers498
- Landscaping services445
- Plumbing, heating and air-conditioning contractors240
- Electrical contractors162
- Painting contractors128
- Excavation and site preparation contractors107
- New home builders92
- Roofing contractors55
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Launch with a way to judge the spending
Set up the account for decisions you can explain
Before changing a bid, we need to know which service the campaign is selling and how a lead will be counted.
1
Agree the offer and spending limit
We review your account or plan a new one around priority jobs. You choose a starting ad budget with the management fee shown separately.
2
Prepare the landing page and measurement
The ad's service gets a matching page and clear contact options. We test call and form tracking so reports can count the response.
3
Set the searches and locations
We choose keywords, exclusions and geographic targets that fit your coverage. Ad copy tells customers which service they can request.
4
Tune against leads and bookings
We review and optimize daily through the first 30 days, then weekly. Search terms, campaign costs and your booking feedback guide where the money goes.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ads within a wider client program
Paid search as part of F&W Fence Co.'s marketing
Google Ads was part of Lithium's work for fence company F&W Fence Co.; the engagement also included SEO and a new website. Its case report lets you examine those results. The accompanying recommendation is Dave Turin's account of working with DJ on website and internet marketing needs for Dozer Dave.
Fence“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveSeparate markets, separate ad choices
Explore another market before extending your ads
Campaign expansion into Rochester, Ithaca or Syracuse needs a decision about the jobs you can serve there. The links also include Erie, Pennsylvania, and the New York overview, so you can research those markets apart from Buffalo.
Published price
Separate the PPC fee from the Buffalo ad budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
The spending questions to answer before launch
Still curious?
Call (503) 766-5964 or email [email protected].
What changes the monthly fee for running our ads?
Ad spend, the channels we manage and landing page work determine the fee. We charge from $500 a month in management, plus ad spend. We set out the scope and both costs in the proposal, so you know what goes to the advertising platform and what pays for our work.
How do we decide if the leads are affordable?
Compare campaign average cost per lead with how often those leads book and what you earn on the completed jobs. We report calls and leads by campaign, and you supply the booking feedback. That gives us a basis for changing spending without treating every phone call as a sale.
How soon can a PPC campaign start bringing calls?
Initial results typically arrive in the first week of a running campaign. We check the tracking and landing page before launch, then use the response to improve the account. Your budget, offer and search demand affect the volume, so a launch date isn't a promised number of calls.
Can you run Facebook and Instagram ads as well?
Lithium manages Meta ads on Facebook and Instagram, along with Google Ads, Microsoft Ads and LinkedIn. We choose channels around the offer and customer you want to reach. Adding another platform needs a budget and a way to measure leads, not merely a presence there.
Can we stop PPC management whenever we want?
The standard commitment is six months, then monthly service with 30 days' notice. We confirm the terms before launch along with the fee and ad budget. If your capacity changes during the engagement, discuss the campaign spending with us so the ads reflect the work you can take.
Free action plan
Work out a starting ad budget for your Buffalo business
Tell us which jobs you want, what you earn from them and what you currently spend on ads. A co-founder will go through the numbers on a short video call and outline your free PPC plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ