Syracuse PPC management that tracks every call to the keyword that won it.

Start from what a booked job is worth. A trade with high-value work can absorb a more expensive click, while a smaller ticket needs cheaper searches. Management starts at $500 a month, plus ad spend, and we set the monthly figure together before launch.

Plan on a month before the account tells you much. Calls can arrive in the first week once tracking is live, but those early days are a small sample. Month one is for cutting search terms that cannot become jobs, moving budget to the ones that can, and reporting cost per lead from the start.

Expect a six-month first term, then a rolling monthly agreement, and 30 days' notice to stop. The term gives the account time to learn your market. The proposal names the fee before launch; it follows ad spend, the channels in play and the landing pages the account needs.

Only after the Google account is working. Microsoft Ads and Meta ads are second channels, and the test is simple: are your customers already on those platforms, and have Google clicks in your trade climbed too high? Add one at a time so the report shows which channel paid.

Your team marks the jobs that book. The report then ties each booked job back to its call or form, its keyword and ad, and a campaign line showing calls, leads and cost per lead. That is what moves budget toward the campaigns that produced work.