PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Paid advertising for Westchester businesses
Reach customers looking for your Westchester services through Google Ads, with call tracking and a budget set against the work you want.

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Businesses
we’ve worked with
Businesses we’ve worked with
Start with the economics
Lithium Marketing manages paid search campaigns that help Westchester service businesses buy leads for chosen jobs. The average click for “hvac repair westchester” is $69.84. Before spending at that price, we check what the ad offers, where the visitor lands and how a call will be measured.
A repair call and a planned installation can have different economics within the same company. We discuss job value and capacity with you, separate the offers where needed and use booking feedback to evaluate the campaigns. Before raising the budget, we look for leads that your team can turn into paying work.
Choosing paid searches
“Roofing company westchester” has an average click cost of $42.40. An ad for roof replacement should reach a page explaining replacement, with project examples and an estimate request. If the searcher wants repair and you offer it, that service needs its own ad and page wording.
For “electrician westchester”, the average click is $6.08. We still examine the searches producing those visits and exclude terms about jobs, training or services you do not sell. Your report needs to show leads and their cost before a low click price becomes a reason to spend more.
| Searches naming | Searches a month |
|---|---|
| Yonkers | under 10 |
| New Rochelle | under 10 |
| Mount Vernon | under 10 |
| White Plains | under 10 |
| “westchester” searches | under 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair westchester | 20 | $69.84 |
| roofing company westchester | 50 | $42.40 |
| garage door repair westchester | 90 | $20.77 |
| plumber westchester | 390 | $16.81 |
| pest control westchester | 260 | $16.62 |
| landscaping westchester | 320 | $12.71 |
| electrician westchester | 260 | $6.08 |
| water damage restoration westchester | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber westchester”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Scheduling the budget
Westchester County winters are cold, wet and occasionally snowy. If your heating or roofing calls increase during those conditions, plan budget and phone coverage around the demand your records show. Keep the ad’s response promise within what your crews can deliver.
Summers in Westchester County are hotter inland and cooler near the coast. For outdoor services, compare past bookings and available crew time before changing ad schedules. Weather provides context; your own workload tells us which offers you can support through the season.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Westchester County.
Competition and the offer
Westchester County has 53 roofing contractors. A roofing campaign should explain the services you provide and show your own completed work, so a buyer can compare more than a company name. Clear service details also help reduce calls about work you do not take.
Landscaping services account for 847 Westchester County establishments. For a landscaper, paid promotion can focus on a project type or recurring service with room in the schedule. We keep the offer specific and review the customers it attracts before broadening the campaign.
County Business Patterns
Trade and home service businesses in Westchester County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Westchester County.
Managing your account
The account, landing pages and reporting need to agree on which customer you are trying to reach.
We set the campaign around the jobs you want, the locations you serve and the budget you can commit to testing.
We configure call and form tracking, then verify the conversion actions so reports describe customer contact consistently.
We build ads and landing pages around the selected service and remove search terms that spend money on the wrong audience.
Optimization runs daily during the first 30 days and weekly after that. Your team’s booking feedback helps us evaluate which leads turned into work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Advertising in a broader program
For Sarkinen Plumbing in the Portland area, the engagement covered SEO and a new website as well as Google Ads. Read the case as a record of that full scope. Willard Power Vac president Daniel Busby offers a separate account of working with Lithium in his testimonial.
Plumbing2Xleads
on the same budget
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacWhere to advertise
Compare the PPC pages for Mount Vernon, Yonkers, White Plains and New Rochelle when planning your coverage. The New York directory provides the other city pages if your service territory extends farther.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Management starts from $500 a month, plus ad spend. The fee depends on how much advertising spend we manage, the channels involved and the landing-page work required. We agree on those costs before launch so your budget covers both the service and the media purchase.
Begin with the cost of clicks for your services, the strength of your landing pages and what a booked job earns. We help you choose a test you can afford to sustain. After leads arrive, your booking feedback lets us judge if the budget should grow, shrink or move to another offer.
Initial results typically appear in the first week of a running campaign. Improving the account takes continued review of searches, calls and landing-page performance. We use that early activity to make changes, while your team records which requests became estimates or jobs.
Your workload can guide the services and locations we advertise. Tell us when a crew fills up or a service has openings, and we can discuss changes to the budget and targeting. The landing page must also reflect the availability and response times your business can support.
The standard engagement starts with six months, then continues monthly with 30 days’ notice. We define the campaign scope and reporting before work begins. Management and advertising remain separate costs, so review both when comparing the investment with the jobs your campaigns bring.
Free action plan
Send the services you advertise, your monthly budget and the jobs you want next. A co-founder will use a short video call to outline a free PPC plan for targeting, landing pages and tracking.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ