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Paid advertising for Westchester businesses

Westchester PPC built around the jobs you want to book.

Reach customers looking for your Westchester services through Google Ads, with call tracking and a budget set against the work you want.

  • Search terms checked for wasted spend
  • Calls traced to paid campaigns
  • Pages matched to advertised services
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start with the economics

Westchester PPC needs a plan for expensive clicks

Lithium Marketing manages paid search campaigns that help Westchester service businesses buy leads for chosen jobs. The average click for “hvac repair westchester” is $69.84. Before spending at that price, we check what the ad offers, where the visitor lands and how a call will be measured.

A repair call and a planned installation can have different economics within the same company. We discuss job value and capacity with you, separate the offers where needed and use booking feedback to evaluate the campaigns. Before raising the budget, we look for leads that your team can turn into paying work.

Scheduling the budget

Let your workload decide when ads should run harder

Westchester County winters are cold, wet and occasionally snowy. If your heating or roofing calls increase during those conditions, plan budget and phone coverage around the demand your records show. Keep the ad’s response promise within what your crews can deliver.

Summers in Westchester County are hotter inland and cooler near the coast. For outdoor services, compare past bookings and available crew time before changing ad schedules. Weather provides context; your own workload tells us which offers you can support through the season.

residents (2025 estimate)
1,015,743
residents (2025 estimate)
population change, 2020 to 2025
+1.1%
population change, 2020 to 2025
housing units
394,358
housing units
of occupied homes owner-occupied
61.8%
of occupied homes owner-occupied
of homes built before 1980
76%
of homes built before 1980
median home value
$663,200
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Westchester County.

Competition and the offer

Make the paid visit count in your trade

Westchester County has 53 roofing contractors. A roofing campaign should explain the services you provide and show your own completed work, so a buyer can compare more than a company name. Clear service details also help reduce calls about work you do not take.

Landscaping services account for 847 Westchester County establishments. For a landscaper, paid promotion can focus on a project type or recurring service with room in the schedule. We keep the offer specific and review the customers it attracts before broadening the campaign.

County Business Patterns

Trade and home service businesses in Westchester County

Establishments by industry, 2023

  • Residential remodelers
    995
  • Landscaping services
    847
  • Plumbing, heating and air-conditioning contractors
    493
  • Electrical contractors
    390
  • Painting contractors
    269
  • New home builders
    202
  • Excavation and site preparation contractors
    97
  • Roofing contractors
    53

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Westchester County.

Managing your account

Put controls in place before Westchester clicks become a bill

The account, landing pages and reporting need to agree on which customer you are trying to reach.

1

Choose the service and territory

We set the campaign around the jobs you want, the locations you serve and the budget you can commit to testing.

2

Check what counts as a lead

We configure call and form tracking, then verify the conversion actions so reports describe customer contact consistently.

3

Connect the search with the offer

We build ads and landing pages around the selected service and remove search terms that spend money on the wrong audience.

4

Refine against leads and bookings

Optimization runs daily during the first 30 days and weekly after that. Your team’s booking feedback helps us evaluate which leads turned into work.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Advertising in a broader program

Sarkinen Plumbing: results across website, SEO and ads

For Sarkinen Plumbing in the Portland area, the engagement covered SEO and a new website as well as Google Ads. Read the case as a record of that full scope. Willard Power Vac president Daniel Busby offers a separate account of working with Lithium in his testimonial.

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Where to advertise

Choose the Westchester cities you can serve

Compare the PPC pages for Mount Vernon, Yonkers, White Plains and New Rochelle when planning your coverage. The New York directory provides the other city pages if your service territory extends farther.

Published price

Separate the advertising budget from the management fee

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Questions to ask before funding Westchester ads

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How is the Google Ads management fee set?

Management starts from $500 a month, plus ad spend. The fee depends on how much advertising spend we manage, the channels involved and the landing-page work required. We agree on those costs before launch so your budget covers both the service and the media purchase.

How do we choose an opening ad budget?

Begin with the cost of clicks for your services, the strength of your landing pages and what a booked job earns. We help you choose a test you can afford to sustain. After leads arrive, your booking feedback lets us judge if the budget should grow, shrink or move to another offer.

Will the ads need months before they bring leads?

Initial results typically appear in the first week of a running campaign. Improving the account takes continued review of searches, calls and landing-page performance. We use that early activity to make changes, while your team records which requests became estimates or jobs.

Can paid campaigns follow our available crew capacity?

Your workload can guide the services and locations we advertise. Tell us when a crew fills up or a service has openings, and we can discuss changes to the budget and targeting. The landing page must also reflect the availability and response times your business can support.

What terms apply if we hire you to run PPC?

The standard engagement starts with six months, then continues monthly with 30 days’ notice. We define the campaign scope and reporting before work begins. Management and advertising remain separate costs, so review both when comparing the investment with the jobs your campaigns bring.

Free action plan

Review your Westchester ad spend with a co-founder

Send the services you advertise, your monthly budget and the jobs you want next. A co-founder will use a short video call to outline a free PPC plan for targeting, landing pages and tracking.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan