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Marketing for South Florida service businesses

South Florida digital marketing that helps you win more work.

Build your South Florida marketing plan around the jobs you want, with a co-founder helping you choose where to invest.

  • City-by-city marketing priorities
  • Website and campaign call tracking
  • Phone answering for incoming leads

Google searches each month

How South Florida customers search for a plumber

Searches naming a city or the region

  • plumber miami
    6,600
  • plumber fort lauderdale
    1,300
  • plumber pembroke pines
    1,000
  • plumber west palm beach
    1,000
  • plumber boca raton
    1,000
  • plumber hollywood fl
    880
  • plumber south florida
    50

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Choose your next market

South Florida marketing starts with the cities you serve

Lithium Marketing helps South Florida service businesses decide where to grow and puts the website, SEO, ads and phone answering behind that decision. The phrase “plumber miami” gets about 6,600 searches a month. That is a reason to investigate Miami on its own, then check the jobs, competition and crew capacity before buying more reach.

Our South Florida metro figures cover Miami-Dade, Broward and Palm Beach counties. A company serving Fort Lauderdale needs a different spending plan from one taking work across all of them. We agree on the services and cities you want to grow, then recommend the work needed to win and answer those calls.

Keep growth manageable

You do not need to market to the entire metro

The South Florida metro has 6,391,072 residents. For a service company, the first choice is how much of that territory its crews can cover well. Your site should name the cities you serve, and paid campaigns should stay within the areas where you want to book work.

Population across the South Florida metro grew 4.1% from 2020 to 2025. Make it easy for someone unfamiliar with your company to understand your offer: show completed jobs, explain the estimate process and put a call button beside the service description. You should not need a personal referral for a visitor to understand what you do.

residents (2025 estimate)
6,391,072
residents (2025 estimate)
population change, 2020 to 2025
+4.1%
population change, 2020 to 2025
housing units
2,680,465
housing units
of occupied homes owner-occupied
60.5%
of occupied homes owner-occupied
of homes built before 1980
45.4%
of homes built before 1980

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Miami-Dade, Broward and Palm Beach counties.

Give buyers a reason to choose

Your own work matters in a crowded trade

Plumbing, heating and air-conditioning contractors number 2,638 across the South Florida metro. A broad claim about great service leaves the buyer little to compare. We help you explain the jobs you handle, the service area and what happens after someone calls.

For landscapers, the South Florida metro count is 2,293 businesses. Project photographs and descriptions of maintenance or installation work give customers more to judge than a company name. The same principle applies to a roofer or remodeler: show the work you want to sell, then measure the requests it brings.

County Business Patterns

Trade and home service businesses in South Florida

Establishments by industry, 2023

  • Residential remodelers
    2,827
  • Plumbing, heating and air-conditioning contractors
    2,638
  • Landscaping services
    2,293
  • Electrical contractors
    2,080
  • New home builders
    1,181
  • Painting contractors
    1,048
  • Pest control companies
    644
  • Roofing contractors
    545

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Miami-Dade, Broward and Palm Beach counties.

A focused starting point

Turn your growth goal into a marketing scope

We start with your available crews and the work you want more of, then choose the services that can support that goal.

1

Pick the work and territory

Bring your service list, capacity and preferred cities. We identify the jobs that deserve promotion and the places where you can take them.

2

Find the break between search and booking

We review your site, listings, advertising and phone response to see where customers struggle to reach you or request an estimate.

3

Fund the first priority

The proposal names the website, SEO, ads or answering work to tackle first. It sets responsibilities and costs before work starts.

4

Review jobs by source

Call and form tracking shows how customers arrived. Your booking feedback helps us judge which services and cities are earning their place in the plan.

Client work

A website and SEO for Robinson Restoration

Robinson Restoration hired Lithium for website work and SEO; its case study records the organic search results. The accompanying recommendation comes from Drake Snodgrass, who runs garden center Drake’s 7 Dees and describes his experience with Lithium.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Explore your working cities

Compare South Florida markets before expanding

Use the city links for Miami, Hialeah, Fort Lauderdale, Boca Raton and the other South Florida markets you serve. The Florida directory opens the rest of the state when you need to plan beyond this metro.

Pricing

Select a scope you can budget for

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Choosing a South Florida marketing partner

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire Lithium for a specific problem?

You can hire us for an individual service. If your ads bring calls but nobody answers them, reception may be the next purchase. If people visit but cannot understand your services, website work may come first. We explain the recommendation and price before asking you to commit.

How do you support a business operating in South Florida?

Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Your co-founder strategy call sets the direction, and an account manager handles day-to-day questions. You supply the local service knowledge and customer feedback that shape the work.

Should a small crew promote every city it can reach?

Start with the cities where you want to schedule more work. A small crew can spread its budget too thin by advertising every possible service location. We compare demand with your capacity and job value, then expand when bookings support the decision.

What commitment comes with a marketing program?

The usual agreement begins with six months and continues month to month with 30 days’ notice. The AI receptionist has no contract. Your proposal identifies the services you are buying, their costs and the work to be delivered, so you can judge the commitment before signing.

How can I tell if marketing is paying for itself?

Compare marketing costs with the jobs and revenue it produces. We track calls and forms by source; you tell us which became paying work. A full calendar of low-value jobs may be less profitable than fewer of the projects you want, so the review includes job type and value.

Free action plan

Find your next growth opportunity in South Florida

Where could your crews take on more work? Include those cities and your website when you request a free marketing plan. You and a co-founder will use a short video call to decide which service deserves your next investment.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan